Case study
The Deleveraged Buyout of Invitel Hungary
by Professor Ian H. Giddy
New York University
Questions:
- What was the economic rationale for this leveraged acquisition?
- How could such an acquisition be financed?
- Why was deleveraging necessary, and how was it achieved?
The Deal
In
early January 2003, France’s heavily indebted operator of fixed
line services, Vivendi Universal, agreed at last to sell its Hungarian arm
Vivendi Telecom Hungary Rt. (VTH), to be renamed Invitel. Many local observers saw the
move as an important step in the long-awaited consolidation of Hungary’s
alternative telecoms market. Whether the development was a milestone
or not is open to debate. The continued hold on power of the Hungarian
fixed line telecoms market by incumbent Matáv Rt. reduced
the significance of the Vivendi deal to something more like a scrap
for the best of the thin 15% slice of market share not held by Matáv.
While Vivendi Universal
was said to have estimated the value of their Hungarian unit - the
second largest fixed line telecoms provider in Hungary - at close
to USD 450 million, the VTH transacton value was €325 million. The financing included a €350 million loan facility.
"They’re buying the cash flow," says Bob Creamer,
telecoms analyst at Raiffeisen Centrobank in Vienna. "Without
the need of a great deal of investment, they can just sit back and
watch the money coming in, and this means profit relative to their
investment."
The Players
Vivendi Telecom Hungary held
a leadership position in nine concession areas, counted approximately
12% of Hungary’s fixed lines and was Hungary’s second
largest fixed line telecom operator after the incumbent Matáv.
VTH offers fixed line residential and commercial phone services,
including nationwide Internet access to over half a million residential
subscribers and more than 20,000 business customers.
One of the two announced buyers of VTH was AIG Global Investment
(Hungary), a member of the private equity group of AIG Global Investment
Group, Inc., which has almost USD 5 billion in emerging market funds.
The second buyer, GMT Communications Partners, was a leading European
private equity specialist in the communications sector. The partners of
GMT had worked together since founding Europe’s first communications
fund, Baring Communications Equity Limited, in 1992, and had created
three funds over the intervening years, making more than 20 investments
across 13 countries. These included Internet Network Services (UK),
Media Publications (France), Mobifon (Romania), EUSA (Spain), Quote
(Netherlands), Orion Publishing (UK), PEPcom (Germany) and Nexus (UK).
Three quarters of GMT’s investors were major pension funds,
international banks, endowments, charitable trusts and other financial
institutions, while the remainder were industry entrepreneurs that
owned or had owned major communications companies.
VTH was renamed
Invitel Távközlési Szolgáltató Rt.
The Deleverage
The terms of this deal included a reduction of the company's debt, by €315m.
"We knew the company had very high leverage, so the key would be to
seek approval from the banks for this deal," said Zbigniw Rekusz, who
came from AIG as acting CFO of the renamed Invitel. "At a pretty early
stage, we got in touch with the banks (a consortium of 14) and asked
them what their criteria would be for approval of the deal. The message
was clear—decrease the leverage."
Having secured a deal with the vendor and the banks to reduce debt
and improve the loan terms (Rekusz won't give details of the terms),
the company then concentrated on slashing operating expenses, the
biggest chunk coming from a headcount reduction from 1,200 to 850. Top
management had to go too.
"Unfortunately, one of the consequences of an extended selling
process is that the existing management loses focus," Rekusz says. The
relationship between the new owners and management has also changed.
"They had guys flying in from Paris with different powers, reporting
back to headquarters. It created different lines of responsibility and
confusion." Now, lines of reporting
are much simpler. "We have a management board and a board of
directors." EBITDA in 2004 was up by about €10m to €75m.
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