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Spring 2014 Course Announcements

Finance

Global Financial Markets
FINC-GB.3388 (3.0 Credits)
Section 20 - Tuesday & Thursdays 3:00-4:20pm
Section 30 - Tuesdays 6:00-9:00pm
Prof. Matteo Maggiori

Globalization and integration of financial markets present unique opportunities and unique risks for investors, bankers, firms, and policymakers. This course is designed to provide you with a strong conceptual background for financial decision-making related to international finance, banking, and corporate finance. This course is of fundamental importance for anyone aiming to pursue a career in banking, financial management, international organizations, financial press, and policy organizations. The first part of the course focuses on currencies, including an in-depth analysis of exchange rates, international monetary systems, contemporary currency regimes, and current financial crises. We will stress practical applications and the relevance of the topics studied for the recent global financial crisis. The course then covers international capital markets and investment in foreign financial assets. Finally the course turns to international corporate finance, including a firm's exposure to various kinds of exchange rate risks,and the methods and financial instruments, including options and futures, used to manage those risks. We will also dedicate a few lectures to:advanced topics covering cutting hedge research in international finance and explore its relevance for the practice of international investment management, and guest lectures from leading experts in banking, hedge funds, rating agencies, and policy making.


Interarea

Introduction to Political Risk Analysis
INTA-GB.2114.10 (1.5 Credits)
Prof. Ian Brenner
Winter Intensive - Mondays & Wednesdays 6:00-9:00pm, Sundays 9:00-4:00pm

This course will focus on building a solid theoretical foundation to analyze political risk, examine the value of having a structural view for identifying and monitoring political risks, and apply these skills to current, real-world problems. The course will explore how political science theory, complemented by other fields, especially economics and political economy, can serve as a basis to study how politics influences a variety of economic concerns including portfolio investment (financial services) and fixed investment (corporates).

Fashion Law & Business

INTA-GB.3344.30 (3.0 Credits)
Prof. Barbara Kolsun

Tuesdays 6:00 - 9:00pm

This course will teach students to develop effective synergies between strategic and legal perspectives in the growth of a fashion company. Students will practice analyzing business issues from a legal perspective -- and legal issues from a business perspective -- throughout the life cycle of a fashion company. The course will address the key challenges faced by companies as they move from entrepreneurship through domestic growth, brand extension through licensing, and international expansion via sourcing and distribution. Although it has much in common with other consumer goods industries, the fashion complex faces a set of unique issues. No other industry has to design, generate and manufacture such a multiplicity of concepts every season and deliver them so rapidly and efficiently to global markets. Fashion’s ability to create iconic brand status while profitably mastering a complex supply chain involves a range of capabilities that other business sectors are eager to imitate.

The Fashion Industry: Creativity & Business

INTA-GB.3345.30 (3.0 Credits)
Prof. Jeffrey Carr & Prof. Joseph Ferrara

Wednesdays 6:00 - 9:00pm

The fashion industry is a unique and highly visible part of the business world. Its economic impact to New York City is significant, employing 173,000 people and generating nearly $10 billion in wages. There are many challenges in running a fashion business. Marrying the oftentimes conflicting views and orientations of the creative side of the business with the practical operational realities of making money is one of the largest ones. This course is an MBA Experiential Learning Workshop. It provides students with the opportunity to work on projects with executives, designers, merchandisers, manufacturers and marketers from leading fashion companies and start-up ventures focusing on specific challenges the fashion industry faces in marketing, sales, manufacturing, management, operations and finance. This is a project based class. Students will learn the ins and outs of the fashion industry through working on “live cases.” It is an opportunity to marry the theory and process learned in the core classes, with the reality of running real businesses in a creative and dynamic industry. The basic format of the class is learn by doing. This will be a highly interactive class with an emphasis on participation and application. Each project will have a student team (maximum five members, a project leader from the host company and an academic adviser (Professor Carr or Professor Ferrara). The projects will come from the Council of Fashion Designers of Americas (CFDA) members and CFDA Incubator companies.


Marketing

Consumer Neuroscience
MKTG-GB.2146.30 (1.5 Credits)
Prof. Manuel Garcia
Wednesdays 6:00 - 9:00pm

Most purchase decisions are unconscious. Behavior, learning, memory, sensation, attention, cognition, perception, emotions and brain activity are concepts that have acquired a new dimension in business and specifically in the context of marketing. This dimension is the main axis of Consumer Neurosciences. The analysis of consumer behavior increasingly gaining importance from the emotional standpoint and it affects any marketing tool that we intend to use, since the advertising and communication, point of sale, image and brand positioning or any other stimulus we present to our potential consumers or buyers. Consumer Neuroscience is an important step in the analysis and understanding of consumer behavior through the rigorous application of the knowledge and techniques of neurosciences, and appears as a new fundamental tool for the present and future of market research.


Business and Society

Business & The Governance of Cyberspace

BSPA-GB.2122.30 (1.5 Credits)
Prof. Bruce Buchanana & Prof. S. Labowitz

Thursdays 6:00 - 9:00pm

The United States and the world are in the middle of an arguably unprecedented debate on the role of governance of the internet and cyberspace. The content, issues, and ongoing development of this debate has profound implications for the conduct of business in the global digital economy. This 1.5 point course is BSPs offering designed to provide our students with a means to educate themselves in this important but fast developing topic. We are able to make this offering because we happen to have - in the person of Sarah Labowitz - a true expert on the governance issues in cyberspace. Labowitz has substantial experience working on these issues with Yahoo, the Berkman Center at Harvard Law School, the Global Network Initiative, and most recently the U. S. Department of State. Thus she has had experience in corporations, NGOs, and government, all devoted to governance and rights issues in cyberspace. The second faculty member - Bruce Buchanan - will co-teach for the first one or several offerings of the course and then rotate off the staff.

The first segment will examine the origins and substantive content of international human rights standards. The second segment will explore the effects of globalization and the increasing imperative for global businesses to address human rights challenges in their core business operations. In the third segment we will take a case study approach, examining how business and human rights issues manifest themselves in global manufacturing, the extractive industries, information and communication technology companies, and in agriculture.

Law and Business and Human Rights

BSPA-GB.2331.30 (3.0 Credits)
Prof. Michael Posner

Mondays 6:00 - 9:00pm

Increasingly businesses are confronted with human rights challenges, whether in managing global manufacturing supply chains, addressing privacy issues in the Information technology industry, security issues in the extractive industries or confronting child and forced labor in agriculture. Over 14 sessions this course will examine these and other issues, divided into three segments.

The first segment will examine the origins and substantive content of international human rights standards. The second segment will explore the effects of globalization and the increasing imperative for global businesses to address human rights challenges in their core business operations. In the third segment we will take a case study approach, examining how business and human rights issues manifest themselves in global manufacturing, the extractive industries, information and communication technology companies, and in agriculture.

Ethical & Legal Challenges of the Modern Corp.:L&B
BSPA-GB.3101.30 (1.5 Credits)
Prof. Karen Brenner
Thursdays 6:00 - 9:00pm

Ethical and Legal Challenges in the Modern Corporation: Law and Business. 

Work, Wisdom and Happiness

BSPA-GB.3110.30 (1.5 Credits)
Prof. Jonathan Haidt

Thursdays 6:00 - 9:00pm

For centuries, work was regarded as nothing but toil— a requirement for earning ones daily bread. But in recent decades, expectations about work have been transformed as has its very nature. While it still provides one’s daily bread, it is also regarded as a major opportunity for people to find purpose, meaning, and happiness in their lives. In this course well study the latest research on what makes people happy at work, on how happiness at work improves the quality of work, on how people and organizations develop wisdom, and on what makes a career not just successful but meaningful. We will also discuss some of the impediments—both individual and organizational to doing meaningful and satisfying work. Students will develop their own visions of their ideal career, and of the ideal company they’d like to lead or work for.

Ten Top Trends in Social Innovation

BSPA-GB.3122.00 (1.5 Credits)
Prof. Laura Callanan

Saturdays 9:00 - 4:00pm

Over the past 15 years, the social sector has sought new approaches to old problems. New information and communications technology, new perspectives on investment and value creation, new forms of partnerships with government and the private sector, and a new understanding on what true social impact looks like and how it can be measured have all driven the discussion. Throughout the semester we will review ten of the most important current trends in social innovation -- understanding their origins, the problems they are intended to address, some of the key actors involved, and their benefits. In addition, will ask: What are the unintended consequences of these popular social innovations? We will explore this question together, with an emphasis on student-led discussion and peer learning, supplemented by lectures and select contributions from outside guests who are leaders in the sector.


Spring 2014 By-Permission Only Courses

Finance

Managing Investment Funds
FINC-GB.3320.20 (3.0 Credits)
Prof. Richard Levich
Tuesdays & Thursdays, 12:00-1:20pm
Click here for application information

Managing Investment Funds is a capstone course that requires students to draw on their knowledge of finance as well as macroeconomics, accounting, competitive analysis, strategy, marketing and other fields to manage a $1.5 million endowment fund held by New York University. In addition to honing their analytical skills, by organizing all activities related to institutional asset management, students gain experience in financial writing and oral presentations, advancing financial decisions in a group setting, and handling all of the governance and fiduciary responsibilities of a university endowment fund. The central mission of this course is for students to learn through having practical, hands on investment management experience. Because of the time requirements in formulating an investment strategy, screening and reviewing prospective stocks, updating the status and performance of existing positions, and all of the ancillary duties connected with the operation of a real, live portfolio, the experiential or hands-on component consumes the bulk of class time. However, a related mission is for students to acquire knowledge about institutional funds management and current industry practices and trends. This more traditional learning experience comes through readings and presentations from industry professionals. The endowment funds under management operate as the Michael Price Student Investment Fund (MPSIF). The Fund began in early 2000 thanks to a generous gift from Michael F. Price. 


Interarea

Social Problem-Based Entr
INTA-GB.3337.30 (3.0 Credits)
Prof. Hans Taparia
Thursdays 6:00 - 9:00pm

See syllabus for application

 

This course is designed to put the idea of teaching social entrepreneurship to its ultimate test—with the objective of incubating a series of social ventures through the course of a semester. Early in the class, teams of three to four students each will be formed. Each team will consist of students of multi-disciplinary backgrounds, as the class will be open to students from a variety of schools (e.g. School of Medicine, Tisch School of Arts, School of Law, School of Business, Wagner, Steinhardt etc.) This way, the start-up teams will be able to work through problems from a creative, technical as well as business point of view more effectively than if they were all from the same background.

The Project

INTA-GB.3360.0A (3.0 Credits)
Prof. Adam Brandenburger

Wednesdays 6:00 - 9:00pm

Click here for application information

This inquiry-based course is by application only. Prior to the course, students will submit proposals for consideration. More information about proposal submission and next steps will be provided at information sessions in early December. Please do not attempt to register for this course now. If your proposal is selected, you will be able to add the course at the start of the spring semester.


Operations Management

Operations in Panama
OPMG-GB.2312.0A (3.0 Credits)
Prof. Harry Chernoff
Alternative Schedule

See syllabus for application

This advanced elective from the IOMS department will be a three (3) credit course studying the major businesses operating in Panama. During a one-week visit, students will observe and study the intricacies of the Panama Canal from an operations management point of view. Process techniques and strategies abound within this fascinating operation. Although the canal is certainly the country's major attraction, financial revenues from the canal have allowed Panama to emphasize other developments including extensive real estate projects and major tourism improvements.


Management

Consulting Practice
MGMT-GB.3105.20 (1.5 Credits)
Prof. Marshall Lux
Thursdays 9:00 - 11:50am

See syllabus for more information

The objective of the Consulting Approach Class will be to learn how to solve a complex problem/case from problem definition to final client presentation. Emphasis will be on tools as well as real life situations / war stories. Students will work in groups, but will use blogs and other tools to interact with each other and professor. Students should walk out confident of their problem solving abilities, whether they work as consultants or use the techniques in other careers.


Marketing

Commerce & Craft of Cinema
MKTG-GB.2313.0A (3.0 Credits)
Prof. Alvin Lieberman
May 19 - May 26, 2014

See syllabus for application

The Stern School of Business, EMT Program, is offering a master class in Global Cinema to be taught at the Cannes Film Festival. This will take place primarily in Cannes, France from May 16 to May 23, 2009 (dates to be determined each year) with three lectures at Stern before the Festival. These lectures will provide preparation for the intensity of the Festival, framework and analysis of the global market, the goals of the producers and attendees at the festivals, the understanding needed to maximize the learning during the intensive week in Cannes, and the development of teams for four important academic assignments which will further prepare the students. There will be at least one set of team presentations in NYC.


Business and Society

Cuba: Sanctions, Reform, Opportunities
BSPA-GB.2313.0A (3.0 Credits)
Prof. Robert Roach
February 8 and March 15-23

See syllabus for application

Cuba is one of the United States’ closest foreign neighbors, but for many in the U.S. Cuba remains shrouded in mystery because of long standing U.S. economic sanctions and travel restrictions. The purpose of this course is to provide Stern MBA students with a realistic and personal appreciation of the challenges of doing business in Cuba as well as potential opportunities arising from ongoing Cuban economic and political reform and changing U.S. – Cuban relations. The course seeks to maximize the learning experience of participating Stern MBA students by offering academically challenging course content in realistic Cuban context. The program will include lectures by Cuban professors, field trips and talks by Cuban economists, subject matter experts, industry leaders and political officials.


Summer 2014 Course Announcements

Marketing

The Marketing of Services
MKTG-GB.2122.00 (1.5 Credits)
Prof. Beth Hirschhorn
Saturdays 1-4pm, 5/17-6/28

Services differ in many ways from manufactured goods. Their intangibility, inability to be inventoried, and the fact that customers play a greater role in product creation, are but a few examples. As a result, marketers must expand their traditional 4Ps toolset (product, price, place, promotion) to include process, people and the physical environment. And marketers must adjust their application of the 4Ps. For example, pricing techniques such as revenue management may be appropriate to use when a service product is perishable. Promotion needs to be more educational and experiential because the service product is less tangible and there may be greater perceived risk associated with buying it compared to a physical good. Through textbook and case study readings and lectures, plus live and video examples and a service encounter project and presentation, the course objectives are to: • Recognize the impetus for services marketing and appreciate the challenges presented by the service sector • Understand concepts and techniques of services marketing (distinguishing from those deployed in goods marketing) and identify appropriate marketing tactics to deploy against specific services marketing problems • Deepen understanding of customer loyalty principles and interventions – measurement, customer experience design and implementation of customer management programs • Understand customer loyalty drivers and their impact on growth and profitability


Summer 2014 By-Permission Only Courses

Management

Consulting Practice: Process and Problem Solving (in conjunction with the Stern Consulting Corps)
MGMT-GB.3105.70 (1.5 Credits)
Prof. Sonia Marciano
Mondays, 6:00-9:00pm, 6/31-8/10
See Office of Student Engagement website for information and application (available 4/21)

Graduate management students and the organizations that hire them are increasingly demanding that management education be directly applicable to real-world needs. The 'Consulting Practice' course in conjunction with the Stern Consulting Corps (SCC) is a hands-on experiential learning opportunity that will allow students to work in teams to tackle a business issue or opportunity for a client while applying in real time the key steps of the consulting process they are learning in the classroom. Because the projects are interdisciplinary, this course enables students to fuse theory with practice and allows them to gain hands on experience.

The focus throughout the class is on solving the problems faced by the client organizations. Students are expected to work directly with their client to understand, analyze and solve their problems in areas such as cost management, recruitment, value creation, benchmarking, and new product development. Students will discuss their challenges, approaches and recommendations in class while benefiting from the guidance and expertise of the instructor who is a seasoned strategy consulting professional.

The aim of this course is to show students potential ways to break a complicated problem into parts that can be systematically evaluated. Students will gain experience on how to gather helpful information and how to build a relevant fact base from which sound insights can be drawn. By working on a live SCC project concurrently, students will benefit from the ‘flipped classroom model’ to seamlessly integrate knowledge with practice and leave the course more confident in their problem solving abilities.

The course has 6 three hour class meetings. Some lectures will be delivered on line, some in class. Some class time will be spent on case discussion in which the case issues are chosen to be relatable to many of the projects and some class time will be spent with the faculty working through project issues with the teams.