NYU Stern
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Breakthrough Strategic Thinking

Date
April 15 - 17, 2015
Location
NYU Campus, Greenwich Village
Cost
$5,400 (Accommodation not included)
Other Dates

Great strategists don’t just understand their current environment and formulate a plan for it; great strategists can envision the multiple possible paths of the future, and shape the dynamics of their environment to their advantage. This program draws on the latest ideas in strategy and innovation to take the concepts of strategic analysis and strategy formulation to a radically new level. Participants will explore tools that help to not only make sense of how the environment is currently changing, but also to sense how customers, competitors, and other industry players are likely to shift in the future. They will develop the skills to anticipate disruptive innovations, chart out their likely trajectories, and determine how to maximally influence (or benefit from) those trajectories. Participants will also discover how to identify the assumptions that have become embedded in an organization, where those assumptions should be challenged and what kinds of transformation may be possible.

This course will expose participants to tools and concepts for analyzing and formulating strategy, with a specific emphasis on dynamic industries and breakthrough innovation. The course has mix of readings, lecture, and application to your company. The goal is for you to develop advanced and creative strategic thinking skills while applying strategic analysis tools and concepts to situations and problems you are currently facing. You should come away from the course with specific action plans for your company, and general strategy skills you can apply in the future.

Program Benefits:

During this program participants will:

  • Learn the latest concepts and tools being used in strategy, innovation, and organizational learning.
  • Analyze the dynamics of their company’s environment to identify key trends in customer demands, technology and competitor moves.
  • Develop a range of alternatives for the organization to shape those dynamics to its advantage and position the organization to better create and capture value in the future.
  • Assess whether their organizations’ scope and structure makes sense, and if not, how it can be transformed.

This program is eligible for Continuing Professional Education Credits (CPE).  Please contact the NYU Stern Executive Education office for more information.

Program Faculty

Melissa A. Schilling

Melissa A. Schilling is a Professor of Management and Organizations at New York University Stern School of Business. Professor Schilling is widely recognized as an expert on innovation and strategy in high technology industries. Her textbook, Strategic Management of Technological Innovation (now in its third edition), is the number one innovation strategy text in the world, and is available in seven languages. Professor Schilling has taught courses in strategy and in innovation at NYU, INSEAD, the Bren School of Environmental Science & Management at the University of California at Santa Barbara, Siemens Corporation, IBM, the Kauffman Foundation Entrepreneurship Fellows program, Sogang University in Korea, and the Alta Scuola Polytecnica, a joint institution of Politecnico di Milano, and Politecnico di Torino. Read her full bio


Program Participants

 

Who Should Attend:

  • Leaders of organizations and teams trying to improve their ability to create and sustain competitive advantage in dynamic environments.
  • Business professionals who wish to enhance their strategic thinking abilities.

 

Program Agenda
Day One Day Two

Session 1

Industry and Macro-environment Analysis

Session 2

Identifying Trajectories in the External Environment


Networking Reception

Session 3

Competitive Advantage, Present and Future

Session 4

Positioning and Competitive Dynamics

Day Three

Session 5

Redefining the Corporate Scope

Session 6

Structure, Culture and Networks

 

Program Session Details

Day 1


Session 1

Industry and Macro-environment Analysis

  •  What drives competitive rivalry in our industry?
  • The bargaining power of suppliers and buyers
  • Identifying key threats and opportunities in the industry

Session 2
Identifying Trajectories in the External Environment

 

  • What path is technology likely to take in the future in our industry?
  • The evolution of customer demands
  • Exploring likely competitors, collaborators, and suppliers for the future


Networking Reception

Day 2


Session 3

Competitive Advantage, Present and Future

  • Sources of competitive advantage
  • Sustainability of competitor’s advantages 

Session 4
Positioning and Competitive Dynamics

 

  • Product positioning in the eyes of the customer
  • Effect of positioning influence on willingness-to-pay
  • Increasing value creation
  • Importance of distinct market segments

Day 3


Session 5

Redefining the Corporate Scope

 

  • What businesses/activities is the firm in?
  • Risks or costs involved
  • Rethinking corporate boundaries 


Session 6
Structure, Culture, and Networks

 

  • Classifying structure of organization
  • Key dimensions of corporate culture and what shapes it
  • Improving interpersonal network structure of organization

Program Conclusion