Katia Meggiorin

Katia Meggiorin

Email: kmeggior@stern.nyu.edu



Biography

Katia Meggiorin is a PhD candidate in the department of Management and Organizations at New York University’s Leonard N. Stern School of Business.
 
Katia’s research focuses on sharing economy competitive dynamics and its effect on the structure of the established industries. Specifically, she is interested in understanding how collective perception held by stakeholders (e.g. service providers, consumers, and competitors) of the sharing economy firms shape the competitive dynamics and the market power of the entering firm. Through her investigation, Katia aims to contribute primarily to the literature on platform markets and categories in the light of sharing economy. Her research insights would, therefore, draw from both to inform strategic choices of emergent digital platforms.
 
Katia also finds interest in other constructs of collective perceptions affecting firm’s competitiveness in the market, such as, reputation and legitimacy, as manifested in her published work.

 

Academic Background

B.A. Public Relations and Advertising
IULM University
 
MS Research in Communication
University of Amsterdam
 
MS Research Methodology in Management Science
IE Business School

 

Publications

  • M. Etter, E. Colleoni, L. Illia, and K. Meggiorin (2017). Measuring Organizational Legitimacy in Social Media: Assessing Citizens' Judgments with Sentiment Analysis. Business & Society.
  • S. Romenti, G. Murtarelli, K. Meggiorin, and C. Valentini, (2016). Measuring Online Dialogic Conversations’ Quality: A Scale Development. Journal of Communication Management.
  • L. Illia, P. Bantimaroudis, and K. Meggiorin (2015). Corporate Agenda-setting: Comparing Networks of Attributes in Corporate Press Releases and Media Coverage. In Guo, L., and McCombs, M. (Eds.), The Power of Information Networks: New Directions for Agenda Setting.