“When networking feels like something you have to do rather than want to do, it’s hard to motivate yourself to do it at all, let alone do it well,” acknowledges Michelle Tillis Lederman, a respected expert on effective business and interpersonal communications. In her new book, THE 11 LAWS OF LIKABILITY: Relationship Networking…Because People Do Business with People They Like (AMACOM; September 2011), Lederman shows how networking can be as easy, enjoyable, and fulfilling as having a conversation with friends—and still be highly beneficial to career goals. Forget the conventional emphasis on business transactions, work-related topics, targeted objectives, and self-serving thoughts. Lederman encourages networkers to radically shift their thinking and place a priority on something everyone can relate to, something at the heart of honest, engaging conversations and meaningful connections: liking and being liked.
For more information on the book please visit Michelle online: