Program Requirements
The Stern School Marketing Major is a 16-credit program consisting of three required courses: Introduction to Marketing, Consumer Behavior, and Marketing Research, and six credits of electives chosen from sixteen dynamic classes.Students generally begin their Marketing Major by taking Introduction to Marketing as early as the fall of their sophomore year and Consumer Behavior and Marketing Research the following spring or junior year. The remaining marketing electives are completed during a student's junior and senior years.
Stern Requirement
Introduction to Marketing - MKTG-UB.0001 - 4 creditsPrerequisites:
- Microeconomics - ECON-UB 1 – 4 credits
- Organizational Communications - SOIM-UB 65 – 4 credits
- Principles of Financial Accounting - ACCT-UB.0001 – 4 credits
- Sophomore Status
Marketing Major Requirements
- Marketing Research - MKTG-UB.0009 - 3 credits
- Consumer Behavior - MKTG-UB.0002 - 3 credits
Marketing Major Electives
6 credits total: any combination of 3 credit and/or 2 credit courses.3 credit courses:
- Advertising Management
- International Marketing Management
- Marketing Financial Services
- Marketing Hi-Tech Products
- Retail Management
- Sales Management
- Strategic Marketing Planning and Management
- Broadcast Management: Network, Cable, and Syndication
- Entertainment Law
- Entertainment Marketing
- Globalization of the Entertainment Industry
- Internet Marketing
- Media Planning
- Sports Marketing
- The Business of Producing
