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The Center for Measurable Marketing

Research and Education in Marketing Measurement

The Center for Measurable Marketing is a research center within The NYU Stern School of Business. Leveraging the expertise of NYU Stern’s marketing faculty, Center Fellows, and corporate partners, the Center conducts research and provides thought leadership to promote the development, understanding, and application of new techniques to assess and measure marketing’s value and contribution to business.

Through a broad array of experiential programs, the Center brings together academics and marketing practitioners, and provides a forum that values the free exchange of ideas in Measurable Marketing and its related fields. The Center creates meaningful relationships, and provides real-world insights to practitioners, leading to the implementation of new marketing metrics models in the workplace.

The Center is also committed to the promotion of marketing metrics knowledge among students through coursework and student events.

Our core values provide a foundation for:
  • Excellence in Leadership
  • Excellence in Scholarly Research
  • Excellence in Learning
  • The Free Exchange of Ideas
  • Building Value for the University Community

Recent Events

Featured Research

Measuring the Informative and Persuasive Roles of Detailing on Prescribing Decisions
purplearrow Masakazu Ishihara & Andrew T. Ching

A new paper published in Management Science makes use of a co-marketing environment and proposes a new identification strategy that disentangles between the informative and persuasive roles of detailing in the prescription market... read more.

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