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The Center for Measurable Marketing

Research and Education in Marketing Measurement

The Center for Measurable Marketing is a research center within The NYU Stern School of Business. Leveraging the expertise of NYU Stern’s marketing faculty, Center Fellows, and corporate partners, the Center conducts research and provides thought leadership to promote the development, understanding, and application of new techniques to assess and measure marketing’s value and contribution to business.

Through a broad array of experiential programs, the Center brings together academics and marketing practitioners, and provides a forum that values the free exchange of ideas in Measurable Marketing and its related fields. The Center creates meaningful relationships, and provides real-world insights to practitioners, leading to the implementation of new marketing metrics models in the workplace.

The Center is also committed to the promotion of marketing metrics knowledge among students through coursework and student events.

Our core values provide a foundation for:
  • Excellence in Leadership
  • Excellence in Scholarly Research
  • Excellence in Learning
  • The Free Exchange of Ideas
  • Building Value for the University Community

Recent Events

Mapping Mobile @NYU Stern
purplearrow Friday, November 15, 2013

This day-long event brought together marketing professionals and academics to connect and discuss the state of mobile marketing, and evaluate new opportunities created by recent developments in mobile technology. Learn more.

MSI Workshop: How to Make Products and Ideas Contagious
purplearrow Tuesday, June 25, 2013

 This workshop brought together researchers and practitioners to talk about the science and application of word of mouth and online content sharing. The Marketing Science Institute & NYU Stern co-hosted. Learn more.

Measuring & Managing Brands in a Digital World
purplearrow Wednesday, May 29, 2013

NYU Stern's Center for Measurable Marketing and practitioners and academics from around the world joined to discuss best practices in measuring brand equity. Learn more about this conference.

Calculating Social Media ROI @ Social Media Week
purplearrow Thursday, February 21, 2013 @ 2:00 PM - 6:00 PM EST

How does market mix modeling compare to household-level purchase measurement and why consider both?

The ARF's workshop compared and contrasted two different approaches for calculating Social Media Advertising ROI, and featured Craig Stacey, Research Director of CMM... read more.

Measurable Marketing in the Path-to-Purchase
purplearrow Friday, September 28, 2012 @ 8:00 AM EST

MMP2P brought together marketing leaders and top academics to explore the increasingly complex path-to-purchase, and the customer experience at the pre-purchase, at-purchase, and post-purchase phases of the buying cycle... read more.

Where's the Beef: Attribution Meets Marketing Mix Modeling
purplearrow Tuesday, June 19, 2012 @ 1-1:30 PM EST

E. Craig Stacey, Research Director for The Center for Measurable Marketing, and Jeff Greenfeld, Co-Founder & COO of C3 Metrics held a free webinar exploring how the determination of advertising effectiveness has evolved and how iMMedia-c intelligently discerns, quantifies, and predicts the value of all marketing channels and impact on bottom line revenue goals.

Featured Research

Measuring the Informative and Persuasive Roles of Detailing on Prescribing Decisions
purplearrow Masakazu Ishihara & Andrew T. Ching

A new paper published in Management Science makes use of a co-marketing environment and proposes a new identification strategy that disentangles between the informative and persuasive roles of detailing in the prescription market... read more.

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