NYU Stern

Center Fellows

Fellows of The Center for Measurable Marketing have contributed to the strategic goals of the Center by participating in events, sharing research, and demonstrating exceptional accomplishments in Measurable Marketing and its related fields.

Michael Cohen
Measurable Marketing Center Fellow
Michael A. Cohen is a Vice President at Marketing Productivity Group, serving as the chief of technology. His areas of expertise are media and pricing strategy, corporate social responsibility, consumer packaged goods, quantitative methods in marketing, and econometrics. He received his Ph.D. from the University of Connecticut, where his dissertation was awarded, by the Food Distribution Research Society, as the best dissertation in food marketing in 2009. Dr. Cohen has served as a Marketing Professor at NYU’s Stern School of Business. His academic research has appeared in outlets such as The Journal of Economics and Management Strategy and The Journal of Industrial Economics. Dr. Cohen often provides media commentary on issues surrounding new media, as well as food marketing, for news outlets such as the Associated Press, Huffington Post, International Business Times, and American Public Media’s Marketplace.

Orlando Camargo
Measurable Marketing Center Fellow
Orlando Camargo is a business and marketing executive with over 25 years of global experience in leading and working with multinational companies, governments and organizations. He directs the social media strategy for the Center. Orlando received his Masters Degree in Economics and Business from the University of Tsukuba in Japan. He has written about the economics of R&D and worked as a visiting scholar at the National Science Foundation (NSF) and was an Executive in Residence at Temple University MBA program. Orlando has worked with renowned management consultant James C. Abegglen assisting companies in a variety of industries with market entry research and global strategy development. He concentrated on marketing and communications while helping establish the Fleishman Hillard Japan office and developed marketing programs for companies and organizations primarily in finance, technology and manufacturing. Orlando was previously Vice President and Director of Communications for Japan and Japan business related activities of Goldman Sachs Inc., and most recently was President and Representative Director of Ogilvy Public Relations Worldwide Japan.

Daniel Goldstein
Measurable Marketing Center Fellow
Dan Goldstein is Principal Research Scientist at Yahoo Research and Honorary Research Fellow at London Business School. His areas of expertise and research are internet marketing, consumer behavior, and behavioral economics. He received his Ph.D. at The University of Chicago and has taught and researched at Columbia University, Harvard University, Stanford University and Germany’s Max Planck Institute, where he was awarded the Otto Hahn Medal in 1997. His academic writings have appeared in journals from Science to Psychological Review, and his publications for practitioners include four articles in Harvard Business Review. Dr. Goldstein sits on the Academic Advisory Board of the UK Government's Behavioral Insights Unit and the Allianz Global Investors’ Center for Behavioral Finance Research. His consulting clients include firms as diverse as The World Economic Forum, Standard Life, Harvard Business Publishing and Google. Dan is consulting editor of the journal Judgment and Decision Making and is on the editorial board of the International Journal of Research in Marketing.

A. Dawn Lesh
Measurable Marketing Center Fellow

Dawn Lesh is a marketing executive with over 20 years of executive global management experience in a variety of industries including financial services, telecommunications and packaged goods. Throughout her career, she has led the development and execution of major initiatives in marketing which have included: strategy development and implementation, product and service development and deployment, service quality and assessment and redesign and business competitor analysis. Dawn is founder of A. Dawn Lesh International, a management consulting practice providing deep expertise and broad executional capabilities and strategic marketing, business planning/implementation and market research. She previously held roles as Managing Director at JP Morgan responsible for identifying and analyzing markets for products and services worldwide, and was also a Vice President with the New York Stock Exchange, serving as the head of Strategic Planning and Marketing Research. Dawn holds a B.A. in Rhetoric from the University of California at Davis, and an M.A. in Communications Research from The California State University, Sacramento.

Hikaru Yamamoto
Measurable Marketing Center Fellow

Hikaru Yamamoto is an Associate Professor of the Faculty of Economics, Seikei University. Prior to this, she was a Research Associate at the Faculty of Economics, The University of Tokyo. She received her Ph.D.. and M.A. degrees in Economics from The University of Tokyo and a B.A. in Politics from Keio University. Her research specifically examines internet marketing, especially personal influence and word-of-mouth. She has been active in international conferences in the field of marketing and information technology, and has received awards from Japan Institute of Marketing Science and Japan Association of Consumer Studies. She has work experience as an Assistant Account Executive at Leo Burnett-Kyodo and she currently serves as marketing and business strategy consultant for various firms including a major advertising agency, a mobile service provider, an  internet service provider, a theme park, and a fast food

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