The Center values dedication to leadership and learning, and focuses on conducting timely research and providing valuable learning opportunities to academics, practitioners, and students.
At the Center, we believe in providing:
1. Excellence in Leadership
Providing thought leadership in the field of Measurable Marketing.
Stimulating research in Measurable Marketing to become the leading knowledge hub on the subject.
3. Excellence in Learning
Supporting faculty development and curricular innovation in the area of Measurable Marketing and its application.
4. The Free Exchange of Ideas
Creating a forum for engaging business leaders, marketing professionals, scholars, and students in discourse about the intersection of research and practice in Measurable Marketing.
5. Building Value for the University Community
Attracting and sustaining top talent at the faculty and student levels.