NYU Stern

Center Events

The Center for Measurable Marketing hosts conferences, workshops, and seminars for marketing practitioners, academics, and students. We aim to build a knowledgeable community of marketers by providing an open forum for sharing the latest research and best practices in measurable marketing. Our events feature business and industry leaders in quantifiable marketing, and top academics in marketing science.


CMM Events

2013-2014 Season

Conference
Mobile Conference (co-hosted with CBA)
purplearrow When
11-15-2013
8:30 am

 
purplearrow Location
Main Room
KMC 2-60

 
purplearrow Audience
Open to public


 
purplearrow Links
TBA



 

CMM Archived Events

2012-2013 Season

Conference
Measuring & Managing Brands in a Digital World
purplearrow When
5-29-2013
8:00 am

 
purplearrow Location
Main Room
KMC 1-70

 
purplearrow Audience
Open to public


 
purplearrow Links
Visit Site



 
Lunchtime Seminar Series
Nielsen/NYU Connection
purplearrow When
4-18-2013
12:00-1:30 pm

 
 
purplearrow Location
3-130
KMC, 3rd Fl

 
 
purplearrow Audience
Open to marketing, management, & IOMS faculty & PhDs
 
 

 
Lunchtime Seminar Series
Nielsen
purplearrow When
11-5-2012
12:30-1:30 pm

 
purplearrow Location
Mktg Conf Room
Tisch, 8th Fl

 
purplearrow Audience
Open to faculty & PhDs


 



 
Lunchtime Seminar Series
Rex Briggs, Marketing Evolution
purplearrow When
10-4-2012
12:30-1:30 pm

 
purplearrow Location
Mktg Conf Room
Tisch, 8th Fl

 
purplearrow Audience
Open to faculty & PhDs


 



 
Conference
Measurable Marketing in the Path to Purchase
purplearrow When
9-28-2012
8:00 am

 
purplearrow Location
Main Room
KMC 1-70

 
purplearrow Audience
Open to public


 
purplearrow Links
Visit Site


 
 

2011-2012 Season

Speaker Series for the NYU Stern Community
The Value of Integrated Social Media Marketing: A Sales Impact Study

John Bell, Global Managing Director of Social@Ogilvy
purplearrow When
4-19-2012
5:00 pm

 
purplearrow Location
KMC 1-70
 

 
purplearrow Audience
Stern community


 
purplearrow Links
Brochure


 
Student Event
Measuring the Return on Marketing Investment

E. Craig Stacey, Director of Research for CMM
purplearrow When
3-28-2012
4:45 pm

purplearrow Location
KMC 3-130


purplearrow Audience
MBA


purplearrow Links
Slide Deck
Recording
 
 
Conference
Measurable Marketing in a Social World Conference
purplearrow When
1-26-2012
9:00 am



purplearrow Location
Main room
KMC 1-70



purplearrow Audience
Open to public




purplearrow Links
Visit Site


 
 
Conference
Measurable Marketing in a Digital World Conference
purplearrow When
5-26-2011
9:00 am



purplearrow Location
Main room
KMC 1-70



purplearrow Audience
Open to public




purplearrow Links
Visit Site