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Mapping Mobile @NYU Stern

Mapping Mobile @NYU Stern was co-hosted by the NYU Stern Center for Business Analytics and NYU Stern Center for Measurable Marketing on Friday, November 15th in New York, NY.

Marketing professionals and academics connected to discuss the state of mobile marketing, and evaluate new opportunities created by recent developments in mobile technology.

We networked with leaders in marketing and explored:
  • The effectiveness and measurability of mobile.
  • Crafting an effective mobile marketing strategy.
  • Integrating mobile into the multi-channel mix.
  • Showrooming and its impact on sales.
  • Harnessing and using mobile to build brand loyalty.
Featured:
  • Kantar Retail, Mercedes-Benz USA, Sequent Partners, Time Inc., AOL, Dynamic Logic, R/GA, The NPD Group, Inc., Columbia Business School, UNC Kenan-Flagler, Temple Fox School of Business, University of Minnesota, and more.

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