Measuring & Managing Brands in a Digital World

Brand measurement and management have gone through a drastic change with the advent of new media. Join us as we discuss best practices in measuring brand equity, and hear from brand professionals developing meaningful impact for their brands.

We’ll connect and explore a wide range of timely and relevant subjects including:

• Measuring customer-based brand equity in the digital age;
• Implementing and measuring mobile branding strategies;
• New thinking on brand valuation methods;
• The behavioral effects of branding in a social world;
• Social intelligence and measuring brand sentiment;
• Brands and religion.

Drawing marketing professionals and academics from around the country, the day will begin with a welcome keynote from Brian Solis of The Altimeter Group, and author of "What's The Future of Business? Changing the Way Businesses Create Experiences."

We will also be joined by representatives from Brand Finance; Interbrand; Vivaldi Partners; Nielsen; L2 Think Tank; Brand Keys; The Art of Branding; AT&T; IBM; YouGov; Prophet; Landor Associates; NYU Stern School of Business; R.H. Smith School of Business at the University of Maryland; Goizueta Business School at Emory University; The Wharton School at The University of Pennsylvania; The University of Cologne; and more.

The venue will be held at NYU Stern School of Business in the heart of Greenwich Village. A networking lunch and evening reception are included with registration. Register now.