Speaker Series for the NYU Stern Community
The Center for Measurable Marketing Speaker Series was designed to enhance the academic experience of the Stern community, and to provide a forum for the free exchange of ideas and insights in marketing measurement. We bring industry leaders in social and digital to conduct lectures and engage with students, faculty, and administrators.
Upcoming & Past Speakers
|Thursday, April 19, 2012 |
5 - 6 PM, KMC 1-70
|Global Managing Director, Social@Ogilvy |
Stand alone social programs do not deliver as much impact or value as those that are integrated into complete marketing communication programs. The compound effect of owned, earned and paid media working together appears to be significant. Everyone wants to know the value of social media. Meanwhile, CMOs and heads of communications prioritize social media use within their marketing communication plans without much tangible evaluation or valuation model. In 2011, Social@Ogilvy did a study on the sales impact of integrated social media. The results are revealing. Join us as we review what integrated social media really is and discuss the measurable value it can return to business today.