Research and Education in Marketing Measurement

The Center for Measurable Marketing is a research center within The NYU Stern School of Business. Leveraging the expertise of NYU Stern’s marketing faculty, Center Fellows, and corporate partners, the Center conducts research and provides thought leadership to promote the development, understanding, and application of new techniques to assess and measure marketing’s value and contribution to business.

Through a broad array of experiential programs, the Center brings together academics and marketing practitioners, and provides a forum that values the free exchange of ideas in Measurable Marketing and its related fields. The Center creates meaningful relationships, and provides real-world insights to practitioners, leading to the implementation of new marketing metrics models in the workplace.

The Center is also committed to the promotion of marketing metrics knowledge among students through coursework and student events.

Our core values provide a foundation for:

Excellence in Leadership
Excellence in Scholarly Research
Excellence in Learning
The Free Exchange of Ideas
Building Value for the University Community

Upcoming Events

Recent Events

The Value of Integrated Social Media Marketing
Thursday, April 19, 2012

The NYU community joined the Center as John Bell, Global Managing Director of Social@Ogilvy, reviewed what integrated social media really is, and discussed the measurable value it can return to business today.

Measuring the Return on Marketing Investment
Wednesday, March 28, 2012

NYU Stern MBA students joined the Center and E. Craig Stacey, Ph.D., as we provided a framework for assessing marketing productivity along with methods and models for measuring return on marketing investment.