Research and Education in Marketing Measurement

The Center for Measurable Marketing is a research center within The NYU Stern School of Business. Leveraging the expertise of NYU Stern’s marketing faculty, Center Fellows, and corporate partners, the Center conducts research and provides thought leadership to promote the development, understanding, and application of new techniques to assess and measure marketing’s value and contribution to business.

Through a broad array of experiential programs, the Center brings together academics and marketing practitioners, and provides a forum that values the free exchange of ideas in Measurable Marketing and its related fields. The Center creates meaningful relationships, and provides real-world insights to practitioners, leading to the implementation of new marketing metrics models in the workplace.

The Center is also committed to the promotion of marketing metrics knowledge among students through coursework and student events.

Our core values provide a foundation for:

• Excellence in Leadership
• Excellence in Scholarly Research
• Excellence in Learning
• The Free Exchange of Ideas
• Building Value for the University Community

Upcoming Events

Measuring & Managing Brands in a Digital World
Wednesday, May 29, 2013

Brand measurement and management have gone through a drastic change with the advent of new media. Join us as we discuss best practices in measuring brand equity, and hear from marketing professionals creating meaningful impact for their brands. Learn more about this conference and register now.

Recent Events

Calculating Social Media ROI @ Social Media Week
Thursday, February 21, 2013 @ 2:00 PM - 6:00 PM EST

How does market mix modeling compare to household-level purchase measurement and why consider both?

The ARF's workshop compared and contrasted two different approaches for calculating Social Media Advertising ROI, and featured Craig Stacey, Research Director of CMM... read more.

Measurable Marketing in the Path-to-Purchase
Friday, September 28, 2012 @ 8:00 AM EST

MMP2P brought together marketing leaders and top academics to explore the increasingly complex path-to-purchase, and the customer experience at the pre-purchase, at-purchase, and post-purchase phases of the buying cycle... read more.

Where's the Beef: Attribution Meets Marketing Mix Modeling
Tuesday, June 19, 2012 @ 1-1:30 PM EST

E. Craig Stacey, Research Director for The Center for Measurable Marketing, and Jeff Greenfeld, Co-Founder & COO of C3 Metrics held a free webinar exploring how the determination of advertising effectiveness has evolved and how iMMedia-c intelligently discerns, quantifies, and predicts the value of all marketing channels and impact on bottom line revenue goals.