Research and Knowledge Center
Connecting industry leaders and notable academics, The Center for Measurable Marketing is focused on analyzing measures of marketing effectiveness, and translating these measures into demonstrated business value for its community.
|Internet Branding, Branding of Entertainment Sports, Point-of-Sale Branding |
|Return on Investment/Return on Marketing Investment, Marketing Mix Effectiveness Models, Channel Convergence, The Interaction Between Online and In-Store, The Effectiveness in Direct Marketing|
|Branded Entertainment, Social Media, Shopper Marketing, Mobile Marketing|
|Online Pricing, Online Auctions|
Value of Customer Relationships
|E-Commerce, The Strategic Use of Information Technology as a Corporate Asset|