Marketing Research Camp

Hosted by NYU Stern on Friday, May 6th, 2011

This year's Marketing Research Camp was hosted by NYU Stern Marketing on Friday, May 6th. We were joined by speakers from MIT Sloan School of Management, The Fuqua School of Business at Duke University, Rotman School of Management at the University of Toronto, and The Rady School of Management at UC San Diego.

Conference Agenda

Access the agenda: Marketing Research Camp

2011 Presenters

Catherine Tucker (MIT Sloan)

Presentation: "Social Networks, Personalized Advertising, and Privacy Controls"

Catherine Tucker specializes in understanding how the huge amounts of data generated by the ICT revolution can better guide marketing and advertising decisions. She also thinks about the privacy concerns that such data raises and how firms and policy makers can best address these privacy concerns. Finally, she has also done substantial research into how healthcare IT and how the digitization of patient data is transforming the healthcare sector. She received the NSF CAREER award for her work on digital privacy.

She is a Faculty Research Fellow at the National Bureau of Economic Research (NBER). She is an Associate Editor at Management Science. She received her PhD in Economics from Stanford University and is currently the Douglas Drane Career Development Professor in IT and Management and Assistant Professor of Marketing at MIT Sloan.

CV | Abstract | Paper

Joel Huber (Fuqua, Duke)

Presentation: "Reference Dependence in Iterative Choices"

Joel Huber is the Alan D. Schwartz Professor of Marketing at the Fuqua School of Business. He and John McCann were founding members of the Marketing area when they arrived at Fuqua in 1979. Professor Huber received his undergraduate degree from Princeton and his MBA and Ph.D. from the Wharton School of the University of Pennsylvania. In addition to Fuqua, he has taught at the business schools at Penn, Columbia and Purdue University. He was Associate Dean for the Daytime program at Fuqua from 1995-1999. He is on the review boards and an associate editor for the leading marketing journals and was the Editor for the Journal of Marketing Research from 2006-2009.

Professor Huber’s research interest focuses on predicting and understanding market choice. His major focus on predicting choices has led him to develop new ways to measure preference through choice-based conjoint analysis. He has worked for many years with Sawtooth Software and others to help develop new ways to assess valuations. These valuations enable companies to estimate the extent to which new offerings will impact sales within product line. More recent work arises from a series of grants from the US Environmental Protection agency to measure the value of cleaner lakes and streams and healthier drinking water.

Professor Huber has also done substantial work understanding choices. His 1982 article in the Journal of Consumer Research, “Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Process,” with Fuqua colleague, John Payne, and Ph.D. student Chris Puto won the Sheth Foundation award for the its long term contribution to consumer research.

CV | Abstract | Paper

Avi Goldfarb (Rotman, Toronto)

Presentation: "Offline Relationships, Distance and the Internet: The Geography of Crowdfunding"

Avi Goldfarb is Associate Professor of Marketing at the Rotman School of Management, University of Toronto. He received his Ph.D. in economics from Northwestern University. His research explores brand value, behavioral modeling in industrial organization, and the impact of information technology on marketing, on universities, and on the economy.

Professor Goldfarb has published over 30 articles in a variety of outlets, including the American Economic Review, Marketing Science, Management Science, the Journal of International Economics, the Journal of Economics and Management Strategy, and the Journal of Marketing Research. He is co-editor at the Journal of Economics and Management Strategy and an associate editor at Management Science, Quantitative Marketing and Economics, and the International Journal of Industrial Organization.

CV | Abstract | Paper

On Amir (Rady, UC San Diego)

Presentation: TBD

On Amir’s research focuses on using psychological and economic principles to identify successful strategies in different consumption environments. He also investigates different consumer decision-making mechanisms and their influences on the offline and online marketplaces, on pricing and promotion strategies, and on preferences.

Amir has received several research awards from the Marketing Science Institute and from the Robert Woods Johnson Foundation. Prior to coming to UC San Diego, he was an assistant professor of marketing at Yale University. Amir received his Ph.D. in management science and marketing from MIT’s Sloan School of Management in 2003.

CV | Abstract |Paper TBD