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Research Seminar Series

The Marketing Department Seminar Series takes place each semester featuring a mix of researchers and faculty members from leading universities and institutions. If you would like to attend the seminar, contact the department at 212-998-0500. Papers on this site should not be reproduced or quoted without author's permission.

Fall 2014
 
Speaker Date Time/Location Title
Stephen Anderson-MacDonald
(London Business School)
10/03/2014 11:00 a.m.
KMC 5-80
The Impact of Marketing (versus Finance)
Skills on Firm Performance: Evidence from
a Randomized Controlled Trial in South Africa
CV | Abstract
Minah Jung
(UC Berkeley)
10/07/2014 12:30 p.m.
KMC 5-80
Selfish and Kind: An Examination of Consumer
Elective Pricing
CV | Paper
Ioannis Evangelidis
(Erasmus)
10/14/2014 12:30 p.m.
KMC 5-80
Preference Construction Under Prominence
CV | Paper
Yann Cornil
(INSEAD)
10/17/2014 11:00 a.m.
KMC 5-80
Pleasure as a Substitute for Size: How Sensory 
Imagery can make People Happier with Smaller Food Portions
CV | Paper
Silvia Bellezza
(Harvard Business School)
10/21/2014 12:30 p.m.
KMC 5-80
Symbolic Consumption and Alternative Signals of Status
CV | Paper 1 | Paper 2
Yufeng Huang
(Tilburg University)
10/28/2014 12:30 p.m.
KMC 5-80
Learning By Doing and the Demand for Advanced Products
CV | Paper
Jeffrey Cai
(Wharton)
10/31/2014 11:00 a.m.
KMC 5-80
Silent or Salient? Perks and Perils of Performance Posting
CV | Paper
Xiao Liu
(Carnegie Mellon)
11/13/2014 12:30 p.m.
KMC 5-80
Overhaul Overdraft Fees: Creating Pricing and
Product Design Strategies with Big Data
CV | Paper
Jordan Etkin
(Duke)
12/02/2014 12:30 p.m.
KMC 5-80
TBD

Spring 2014
 
Speaker Date Time/Location Title
Ilana Ritov
(The Hebrew University of Jerusalem)
2/6/2014
11:00 a.m.
KMC 3-60
Affirmative Action and other Group Tradeoff Policies: Identifiability of those adversely affected; & Know who you’re up against: Counterpart identifiability enhances competitive behavior
CV | Abstract 1 | Abstract 2
Juanjuan Zhang
(MIT)
2/14/2014 11:00 a.m.
KMC 3-60
Policy and Inference: The Case of Product Labeling
CV | Paper
Kathleen Vohs
(University of Minnesota)
2/21/2014 11:00 a.m.
KMC 2-80
Physical Order Produces Healthy Choices,Generosity, and Conventionality, Whereas Disorder Produces Creativity
CV | Paper
Olivier Toubia
(Columbia)
2/28/2014 11:00 a.m.
KMC 3-60
Idea Generation, Creativity, and Prototypicality
CV | Abstract
Yaniv Dover
(Dartmouth)
3/28/2014 11:00 a.m.
KMC 3-60
Promotional Reviews: An Empirical Investigation of Online Review Manipulation
CV | Paper
F.G.M. (Rik) Pieters
(Tilburg University)
4/8/2014 4:30 p.m.
KMC 4-60
 
Upfront, Mystery, and False Front Advertising: Why Their Effects on Consumer Evaluation Depend on Exposure Duration
CV | Abstract
Daniel Egan
(Betterment)
4/9/2014 12:30 p.m.
Mktg Conf Room
Website Design: Data-Based Decisions
Bio and Abstract
Tymoteusz Doligalski (Warsaw School of Economics) 4/11/2014 11:00 a.m.
KMC 5-80
 
Customer Value Management and E-Business: Conceptual and Empirical Approaches
CV | Paper
Chris Hsee
(University of Chicago)
4/23/2014 11:00 a.m.
M3-130
Emotional Neglect in Compensation
CV | Abstract

Fall 2013
 
Speaker Date Time/Location Title
Bernd Skiera
(University of Frankfurt, Germany)
9/20/2013
11:00 a.m.
KMC 4-60
A Model to Determine an Optimal Shipping Fee Policy
Nina Mazar
(University of Toronto)
10/1/2013 11:00 a.m.
KMC 3-110
Probabilistic Purchasing: When Retailing and Las Vegas Meet
CV | Abstract
Jonathan Berman (University of Pennsylvania) 10/10/2013 11:00 a.m.
KMC 3-60
Self-Interest and Selfishness in Consumer Decision Making
CV | Abstract
Eva Buechel
(University of Miami)
10/15/2013 11:00 a.m.
KMC 4-60
Why Affective Forecasters Overestimate the Influence of Outcome Specifications
CV | Abstract
Taly Reich
(Stanford)
10/17/2013 11:00 a.m.
KMC 3-60
The Upside of Evaluative Inconsistency
CV | Abstract
Avery Haviv
(University of Toronto)
10/22/2013 11:00 a.m.
KMC 4-60
Does Purchase Without Explain Counter Cyclic Pricing?
CV | Abstract
David Muir
(University of Pennsylvania)
10/24/2013 11:00 a.m.
KMC 3-60
Price Obfuscation and Consumer Search: An Empirical Analysis
CV | Abstract
Ron Berman
(UC Berkeley)
10/31/2013 11:00 a.m.
KMC 3-60
Beyond the Last Touch: Attribution in Online Advertising
CV | Abstract
Arvind Rangaswamy
(Penn State)
11/7/2013 4:00 p.m.
KMC 3-120
 
Organizational Adoption and Diffusion of an Online Channel: The Effects of Competition and Legitimation
CV | Abstract