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Research Seminar Series

The Marketing Department Seminar Series takes place each semester featuring a mix of researchers and faculty members from leading universities and institutions. If you would like to attend the seminar, contact the department at 212-998-0500. Papers on this site will be added as provided, and should not be reproduced or quoted without author's permission.

For a historic archive of talks dating back to 2005, click here.

Spring 2017
 
Speaker Date Time/Location Title
Carl Mela
(Duke)
2/24/2017 11:00 a.m.
KMC 5-90
TV Viewing & Advertising Targeting
CV | Paper 
Eileen Fischer
(York)
3/24/2017 11:00 a.m.
​KMC 5-140
The Consequences of Intense Co-Creation
for Entrepreneurial Firms
CV Paper
Navdeep Sahni
(Stanford)
3/31/2017 11:00 a.m.
​KMC 5-140
Does Advertising Serve as a Signal?
Evidence from a Field Experiment in 
Mobile Search
CV Paper
Rebecca Hamilton
(Georgetown)
4/7/2017 11:00 a.m.
​KMC 5-90
Learning That You Can't Always Get What You Want:
The Effect of Childhood Socioeconomic Status on
Decision Making Resilience
CV | Paper
Avi Goldfarb
(Toronto)
4/21/2017 11:00 a.m.
​KMC 5-140
Exit, Tweets, and Loyalty
CV Paper
Anuj Shah
(Chicago)
5/5/2017 11:00 a.m.
​KMC 5-140
Deciding Who Gets What, Fairly
CV Abstract

Fall 2016
 
Speaker Date Time/Location Title
Sanjay Sood
(UCLA)
9/16/16 3:00 p.m.
KMC 3-80
The Endowment Effect for Experiences vs. Products:
The Role of Narrative Processing
CV | Paper 
Joel Waldfogel
(Minnesota)
9/23/16 3:00 p.m.
KMC 4-90
Quality Predictability and the Welfare Benefits from New Products:
Evidence from the Digitization of Recorded Music
CV | Paper
L.J. Shrum
(HEC Paris)
10/14/16 3:00 p.m.
KMC 4-120
Television's Persuasive Narratives:
How Television Influences Values, Attitudes, and Beliefs

CV | Paper


Spring 2016
 
Speaker Date Time/Location Title
Michael Smith
(Carnegie Mellon)
2/2/2016 12:30 p.m.
KMC 5-140
Do Search Engines Influence Media Piracy?
Evidence from a Randomized Field Study
CV | Paper 
Tory Higgins
(Columbia)
2/5/2016 11:00 a.m.
KMC 5-140
Value From Engagement
CV | Paper
Anita Rao
(Chicago)
2/9/2016 12:30 p.m.
KMC 5-140
Strategic R&D Investment Decisions
in the Pharmaceutical Industry

CV | Abstract | Paper
Nathan Novemsky
(Yale)
2/23/2016 12:30 p.m.
KMC 5-140
Situational Framing of Choice
CV | Abstract
Jeff Lee
(MIT)
3/1/2016 11:00 a.m.
KMC 4-110
Who Said Everyone Likes This Movie?
How Source Impacts the Influence of Consensus Words
CV | Abstract
Leif Nelson
(UC-Berkeley)
3/25/2016 11:00 a.m.
KMC 5-140
Specification Curve: Descriptive and Inferential Statistics on All Reasonable Specifications
CV | Abstract
Stefano Puntoni
(Erasmus)
4/5/2016 12:30 p.m.
KMC 5-140
The Value of Automation
CV | Abstract
Anja Lambrecht
(London)
4/15/2016 11:00 a.m.
KMC 4-110
Advertising to Early Trend Propagators? Evidence from Twitter
CV | Paper 
Clayton Critcher
(UC-Berkeley)
4/22/2016 12:30 p.m.
KMC 5-140
The Non-Reflective Road Toward Goals and Toward God
CV | Paper 1 | Paper 2
Natalie Mizik
(Washington)
4/25/2016 11:00 a.m.
KMC 4-110
How Incentives Shape Strategy: The Role of CMO and CEO Compensation in Inducing Marketing Myopia
CV | Abstract

Fall 2015

Speaker Date Time/Location Title
Tamar Avnet
(Yeshiva)
9/18/2015 11:00 a.m.
KMC 5-80
Time to Move On--Your Decision or the Clock's?
CV | Paper 1 | Paper 2
Renana Peres
(Hebrew University of Jerusalem)
9/21/2015 12:30 p.m.
KMC 5-80
Mobile Diaries Can Accurately Capture Consumer Behavior: A Large-scale Test on TV Viewing and Empirically-based Guidelines
CV | Abstract
Peggy Liu
(Duke)
9/25/2015 11:00 a.m.
KMC 5-80
A Multiple Goal Perspective on Eating Behavior: Decreasing Conflict Between Healthy Eating and an Enjoyable Eating Experience
CV | Abstract
David Dubois
(INSEAD)
9/28/2015 12:30 p.m.
KMC 5-80
Dynamics of Communicator and Audience Power: The Persuasiveness of Competence versus Warmth
CV | Abstract
Lingling Zhang
(HBS)
10/5/2015 12:30 p.m.
KMC 5-80
An Analysis of Price Bargaining and Platform Competition in the Two Faces of Size: the US Daily Deal Market
CV | Paper
Raluca Ursu
(Chicago)
10/16/2015 11:00 a.m.
KMC 5-80
The Power of Rankings: Quantifying the Effects of Rankings on Online Consumer Search and Choice
CV | Paper
Yue Wu
(INSEAD)
10/19/2015 12:30 p.m.
KMC 5-80
The Matchmaker’s Dilemma
CV | Paper
Alex Genevsky
(Standford)
10/26/2015 12:30 p.m.
KMC 5-80
Affective Predictors of Market-Level Consumer Behavior
CV | Paper | Abstract
Alixandra Barasch
(Wharton)
10/30/2015 11:00 a.m.
KMC 5-80
The Other Side of Sharing: How Photo-taking Goals Impact Evaluations of Experiences
CV | Paper
Yanhao "Max" Wei
(UPenn)
11/2/2015 12:30 p.m.
KMC 5-80
Product Similarity Network in the Motion Picture Industry
CV | Paper