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Research Seminar Series

The Marketing Department Seminar Series takes place each semester featuring a mix of researchers and faculty members from leading universities and institutions. If you would like to attend the seminar, contact the department at 212-998-0500. Papers on this site will be added as provided, and should not be reproduced or quoted without author's permission.

For a full list of talks dating back to 2005, click here.

Spring 2016
 
Speaker Date Time/Location Title
Michael Smith
(Carnegie Mellon)
2/2/2016 12:30 p.m.
KMC 5-140
Do Search Engines Influence Media Piracy?
Evidence from a Randomized Field Study
CV | Paper 
Tory Higgins
(Columbia)
2/5/2016 11:00 a.m.
KMC 5-140
Value From Engagement
CV | Paper
Anita Rao
(Chicago)
2/9/2016 12:30 p.m.
KMC 5-140
Strategic R&D Investment Decisions
in the Pharmaceutical Industry

CV | Abstract | Paper
Nathan Novemsky
(Yale)
2/23/2016 12:30 p.m.
KMC 5-140
Situational Framing of Choice
CV | Abstract
Jeff Lee
(MIT)
3/1/2016 11:00 a.m.
KMC 4-110
Who Said Everyone Likes This Movie?
How Source Impacts the Influence of Consensus Words
CV | Abstract
Leif Nelson
(UC-Berkeley)
3/25/2016 11:00 a.m.
KMC 5-140
Specification Curve: Descriptive and Inferential Statistics on All Reasonable Specifications
CV | Abstract
Stefano Puntoni
(Erasmus)
4/5/2016 12:30 p.m.
KMC 5-140
The Value of Automation
CV | Abstract
Anja Lambrecht
(London)
4/15/2016 11:00 a.m.
KMC 4-110
Advertising to Early Trend Propagators? Evidence from Twitter
CV | Paper 
Clayton Critcher
(UC-Berkeley)
4/22/2016 12:30 p.m.
KMC 5-140
The Non-Reflective Road Toward Goals and Toward God
CV | Paper 1 | Paper 2
Natalie Mizik
(Washington)
4/25/2016 11:00 a.m.
KMC 4-110
How Incentives Shape Strategy: The Role of CMO and CEO Compensation in Inducing Marketing Myopia
CV | Abstract

Fall 2015

Speaker Date Time/Location Title
Tamar Avnet
(Yeshiva)
9/18/2015 11:00 a.m.
KMC 5-80
Time to Move On--Your Decision or the Clock's?
CV | Paper 1 | Paper 2
Renana Peres
(Hebrew University of Jerusalem)
9/21/2015 12:30 p.m.
KMC 5-80
Mobile Diaries Can Accurately Capture Consumer Behavior: A Large-scale Test on TV Viewing and Empirically-based Guidelines
CV | Abstract
Peggy Liu
(Duke)
9/25/2015 11:00 a.m.
KMC 5-80
A Multiple Goal Perspective on Eating Behavior: Decreasing Conflict Between Healthy Eating and an Enjoyable Eating Experience
CV | Abstract
David Dubois
(INSEAD)
9/28/2015 12:30 p.m.
KMC 5-80
Dynamics of Communicator and Audience Power: The Persuasiveness of Competence versus Warmth
CV | Abstract
Lingling Zhang
(HBS)
10/5/2015 12:30 p.m.
KMC 5-80
An Analysis of Price Bargaining and Platform Competition in the Two Faces of Size: the US Daily Deal Market
CV | Paper
Raluca Ursu
(Chicago)
10/16/2015 11:00 a.m.
KMC 5-80
The Power of Rankings: Quantifying the Effects of Rankings on Online Consumer Search and Choice
CV | Paper
Yue Wu
(INSEAD)
10/19/2015 12:30 p.m.
KMC 5-80
The Matchmaker’s Dilemma
CV | Paper
Alex Genevsky
(Standford)
10/26/2015 12:30 p.m.
KMC 5-80
Affective Predictors of Market-Level Consumer Behavior
CV | Paper | Abstract
Alixandra Barasch
(Wharton)
10/30/2015 11:00 a.m.
KMC 5-80
The Other Side of Sharing: How Photo-taking Goals Impact Evaluations of Experiences
CV | Paper
Yanhao "Max" Wei
(UPenn)
11/2/2015 12:30 p.m.
KMC 5-80
Product Similarity Network in the Motion Picture Industry
CV | Paper



Spring 2015

 
Speaker Date Time/Location Title
Zsolt Katona
(UC Berkeley, Haas School of Business)
2/10/2015 12:30 p.m.
KMC 4-90
Competing for Influencers in a Social Network
CV | Paper
Yuxin Chen
(NYU Shanghai)
2/17/2015 12:30 p.m.
KMC 4-90
Sequential Search with Refinement: Model and Application with Click-stream Data
CV | Abstract
Brett Gordon
(Northwestern, Kellogg School of Management)
3/10/2015 12:30 p.m.
M3-120
Advertising Competition in Presidential Elections
CV | Paper
Gita Johar
(Columbia Business School)
4/1/2015 12:30 p.m.
KMC 4-90
Egocentric Categorization: Products as Self Standards
CV | Paper
Tom Gilovich
(Cornell University)
4/17/2015 12:30 p.m.
Tisch LC-25
We’ll Always Have Paris: The Hedonic Return on Experiential and Material Consumption
CV | Paper

Fall 2014
 
Speaker Date Time/Location Title
Stephen Anderson-MacDonald
(London Business School)
10/03/2014 11:00 a.m.
KMC 5-80
The Impact of Marketing (versus Finance)
Skills on Firm Performance: Evidence from
a Randomized Controlled Trial in South Africa
CV | Abstract
Minah Jung
(UC Berkeley)
10/07/2014 12:30 p.m.
KMC 5-80
Selfish and Kind: An Examination of Consumer
Elective Pricing
CV | Paper
Ioannis Evangelidis
(Erasmus)
10/14/2014 12:30 p.m.
KMC 5-80
Preference Construction Under Prominence
CV | Paper
Yann Cornil
(INSEAD)
10/17/2014 11:00 a.m.
KMC 5-80
Pleasure as a Substitute for Size: How Sensory 
Imagery can make People Happier with Smaller Food Portions
CV | Paper
Silvia Bellezza
(Harvard Business School)
10/21/2014 12:30 p.m.
KMC 5-80
Symbolic Consumption and Alternative Signals of Status
CV | Paper 1 | Paper 2
Yufeng Huang
(Tilburg University)
10/28/2014 12:30 p.m.
KMC 5-80
Learning By Doing and the Demand for Advanced Products
CV | Paper
Jeffrey Cai
(Wharton)
10/31/2014 11:00 a.m.
KMC 5-80
Silent or Salient? Perks and Perils of Performance Posting
CV | Paper
Xiao Liu
(Carnegie Mellon)
11/13/2014 12:30 p.m.
KMC 5-80
Overhaul Overdraft Fees: Creating Pricing and
Product Design Strategies with Big Data
CV | Paper

Spring 2014
 
Speaker Date Time/Location Title
Ilana Ritov
(The Hebrew University of Jerusalem)
2/6/2014
11:00 a.m.
KMC 3-60
Affirmative Action and other Group Tradeoff Policies: Identifiability of those adversely affected; & Know who you’re up against: Counterpart identifiability enhances competitive behavior
CV | Abstract 1 | Abstract 2
Juanjuan Zhang
(MIT)
2/14/2014 11:00 a.m.
KMC 3-60
Policy and Inference: The Case of Product Labeling
CV | Paper
Kathleen Vohs
(University of Minnesota)
2/21/2014 11:00 a.m.
KMC 2-80
Physical Order Produces Healthy Choices,Generosity, and Conventionality, Whereas Disorder Produces Creativity
CV | Paper
Olivier Toubia
(Columbia)
2/28/2014 11:00 a.m.
KMC 3-60
Idea Generation, Creativity, and Prototypicality
CV | Abstract
Yaniv Dover
(Dartmouth)
3/28/2014 11:00 a.m.
KMC 3-60
Promotional Reviews: An Empirical Investigation of Online Review Manipulation
CV | Paper
F.G.M. (Rik) Pieters
(Tilburg University)
4/8/2014 4:30 p.m.
KMC 4-60
 
Upfront, Mystery, and False Front Advertising: Why Their Effects on Consumer Evaluation Depend on Exposure Duration
CV | Abstract
Daniel Egan
(Betterment)
4/9/2014 12:30 p.m.
Mktg Conf Room
Website Design: Data-Based Decisions
Bio and Abstract
Tymoteusz Doligalski (Warsaw School of Economics) 4/11/2014 11:00 a.m.
KMC 5-80
 
Customer Value Management and E-Business: Conceptual and Empirical Approaches
CV | Paper
Chris Hsee
(University of Chicago)
4/23/2014 11:00 a.m.
M3-130
Emotional Neglect in Compensation
CV | Abstract