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Research Seminar Series

The Marketing Department Seminar Series takes place each semester featuring a mix of researchers and faculty members from leading universities and institutions. If you would like to attend the seminar, contact the department at 212-998-0500. Papers on this site should not be reproduced or quoted without author's permission.

For a full list of talks dating back to 2005, click here.

Fall 2015

Speaker Date Time/Location Title
Tamar Avnet
9/8/2015 TBD TBD
Renana Peres
(Hebrew University of Jerusalem)
9/21/2015 TBD Pre-release Word-of-Mouth Dynamics: The Role of Spikes
CV | Abstract
David Dubois
9/28/2015 TBD TBD

Spring 2015

Speaker Date Time/Location Title
Zsolt Katona
(UC Berkeley, Haas School of Business)
2/10/2015 12:30 p.m.
KMC 4-90
Competing for Influencers in a Social Network
CV | Paper
Yuxin Chen
(NYU Shanghai)
2/17/2015 12:30 p.m.
KMC 4-90
Sequential Search with Refinement: Model and Application with Click-stream Data
CV | Abstract
Brett Gordon
(Northwestern, Kellogg School of Management)
3/10/2015 12:30 p.m.
Advertising Competition in Presidential Elections
CV | Paper
Gita Johar
(Columbia Business School)
4/1/2015 12:30 p.m.
KMC 4-90
Egocentric Categorization: Products as Self Standards
CV | Paper
Tom Gilovich
(Cornell University)
4/17/2015 12:30 p.m.
Tisch LC-25
We’ll Always Have Paris: The Hedonic Return on Experiential and Material Consumption
CV | Paper

Fall 2014
Speaker Date Time/Location Title
Stephen Anderson-MacDonald
(London Business School)
10/03/2014 11:00 a.m.
KMC 5-80
The Impact of Marketing (versus Finance)
Skills on Firm Performance: Evidence from
a Randomized Controlled Trial in South Africa
CV | Abstract
Minah Jung
(UC Berkeley)
10/07/2014 12:30 p.m.
KMC 5-80
Selfish and Kind: An Examination of Consumer
Elective Pricing
CV | Paper
Ioannis Evangelidis
10/14/2014 12:30 p.m.
KMC 5-80
Preference Construction Under Prominence
CV | Paper
Yann Cornil
10/17/2014 11:00 a.m.
KMC 5-80
Pleasure as a Substitute for Size: How Sensory 
Imagery can make People Happier with Smaller Food Portions
CV | Paper
Silvia Bellezza
(Harvard Business School)
10/21/2014 12:30 p.m.
KMC 5-80
Symbolic Consumption and Alternative Signals of Status
CV | Paper 1 | Paper 2
Yufeng Huang
(Tilburg University)
10/28/2014 12:30 p.m.
KMC 5-80
Learning By Doing and the Demand for Advanced Products
CV | Paper
Jeffrey Cai
10/31/2014 11:00 a.m.
KMC 5-80
Silent or Salient? Perks and Perils of Performance Posting
CV | Paper
Xiao Liu
(Carnegie Mellon)
11/13/2014 12:30 p.m.
KMC 5-80
Overhaul Overdraft Fees: Creating Pricing and
Product Design Strategies with Big Data
CV | Paper

Spring 2014
Speaker Date Time/Location Title
Ilana Ritov
(The Hebrew University of Jerusalem)
11:00 a.m.
KMC 3-60
Affirmative Action and other Group Tradeoff Policies: Identifiability of those adversely affected; & Know who you’re up against: Counterpart identifiability enhances competitive behavior
CV | Abstract 1 | Abstract 2
Juanjuan Zhang
2/14/2014 11:00 a.m.
KMC 3-60
Policy and Inference: The Case of Product Labeling
CV | Paper
Kathleen Vohs
(University of Minnesota)
2/21/2014 11:00 a.m.
KMC 2-80
Physical Order Produces Healthy Choices,Generosity, and Conventionality, Whereas Disorder Produces Creativity
CV | Paper
Olivier Toubia
2/28/2014 11:00 a.m.
KMC 3-60
Idea Generation, Creativity, and Prototypicality
CV | Abstract
Yaniv Dover
3/28/2014 11:00 a.m.
KMC 3-60
Promotional Reviews: An Empirical Investigation of Online Review Manipulation
CV | Paper
F.G.M. (Rik) Pieters
(Tilburg University)
4/8/2014 4:30 p.m.
KMC 4-60
Upfront, Mystery, and False Front Advertising: Why Their Effects on Consumer Evaluation Depend on Exposure Duration
CV | Abstract
Daniel Egan
4/9/2014 12:30 p.m.
Mktg Conf Room
Website Design: Data-Based Decisions
Bio and Abstract
Tymoteusz Doligalski (Warsaw School of Economics) 4/11/2014 11:00 a.m.
KMC 5-80
Customer Value Management and E-Business: Conceptual and Empirical Approaches
CV | Paper
Chris Hsee
(University of Chicago)
4/23/2014 11:00 a.m.
Emotional Neglect in Compensation
CV | Abstract