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Research Seminar Series

The Marketing Department Seminar Series takes place each semester featuring a mix of researchers and faculty members from leading universities and institutions. If you would like to attend the seminar, contact the department at 212-998-0500. Papers on this site should not be reproduced or quoted without author's permission.

The Spring 2014 series has ended. Please check back later this summer for details on our Fall 2014 seminar schedule.

Spring 2014
 
Speaker Date Time/Location Title
Ilana Ritov (The Hebrew University of Jerusalem)
2/6/2014
11:00 a.m.
KMC 3-60
Affirmative Action and other Group Tradeoff Policies: Identifiability of those adversely affected; & Know who you’re up against: Counterpart identifiability enhances competitive behavior
CV | Abstract 1 | Abstract 2
Juanjuan Zhang (MIT) 2/14/2014 11:00 a.m.
KMC 3-60
Policy and Inference: The Case of Product Labeling
CV | Paper
Kathleen Vohs (University of Minnesota) 2/21/2014 11:00 a.m.
KMC 2-80
Physical Order Produces Healthy Choices,Generosity, and Conventionality, Whereas Disorder Produces Creativity
CV | Paper
Olivier Toubia (Columbia) 2/28/2014 11:00 a.m.
KMC 3-60
Idea Generation, Creativity, and Prototypicality
CV | Abstract
Yaniv Dover
(Dartmouth)
3/28/2014 11:00 a.m.
KMC 3-60
Promotional Reviews: An Empirical Investigation of Online Review Manipulation
CV | Paper
F.G.M. (Rik) Pieters (Tilburg University) 4/8/2014 4:30 p.m.
KMC 4-60
 
Upfront, Mystery, and False Front Advertising: Why Their Effects on Consumer Evaluation Depend on Exposure Duration
CV | Abstract
 
Daniel Egan (Betterment) 4/9/2014 12:30 p.m.
Mktg Conf Room
Website Design: Data-Based Decisions
Bio and Abstract
Tymoteusz Doligalski (Warsaw School of Economics) 4/11/2014 11:00 a.m.
KMC 5-80
 
Customer Value Management and E-Business: Conceptual and Empirical Approaches
CV | Paper
Chris Hsee
(University of Chicago)
4/23/2014 11:00 a.m.
M3-130
Emotional Neglect in Compensation
CV | Abstract

Fall 2013
 
Speaker Date Time/Location Title
Bernd Skiera (University of Frankfurt, Germany)
9/20/2013
11:00 a.m.
KMC 4-60
A Model to Determine an Optimal Shipping Fee Policy
CV | Abstract
Nina Mazar (University of Toronto) 10/1/2013 11:00 a.m.
KMC 3-110
Probabilistic Purchasing: When Retailing and Las Vegas Meet
CV | Abstract
Jonathan Berman (University of Pennsylvania) 10/10/2013 11:00 a.m.
KMC 3-60
Self-Interest and Selfishness in Consumer Decision Making
CV | Abstract
Eva Buechel (University of Miami) 10/15/2013 11:00 a.m.
KMC 4-60
Why Affective Forecasters Overestimate the Influence of Outcome Specifications
CV | Abstract
Taly Reich (Stanford) 10/17/2013 11:00 a.m.
KMC 3-60
The Upside of Evaluative Inconsistency
CV | Abstract
Avery Haviv (University of Toronto) 10/22/2013 11:00 a.m.
KMC 4-60
Does Purchase Without Explain Counter Cyclic Pricing?
CV | Abstract
David Muir (University of Pennsylvania) 10/24/2013 11:00 a.m.
KMC 3-60
Price Obfuscation and Consumer Search: An Empirical Analysis
CV | Abstract
Ron Berman (UC Berkeley) 10/31/2013 11:00 a.m.
KMC 3-60
Beyond the Last Touch: Attribution in Online Advertising
CV | Abstract
Arvind Rangaswamy (Penn State) 11/7/2013 4:00 p.m.
KMC 3-120
 
Organizational Adoption and Diffusion of an Online Channel: The Effects of Competition and Legitimation
CV | Abstract