Research Seminar Series
The Marketing Department Seminar Series takes place each semester featuring a mix of researchers and faculty members from leading universities and institutions. If you would like to attend the seminar, contact the department at 212-998-0500. Papers on this site should not be reproduced or quoted without author's permission.Spring 2012
Speaker | Date | Time/Location | Title |
|---|---|---|---|
| Joe Alba Univ. of Florida | 2/29/2012 | 11:00 a.m. KMC 4-90 | When Less Is More: Consumer Aversion to Unused Utility CV Download Paper |
| Michael Cohen NYU Stern | 3/6/2012 | 4:30 p.m. KMC 4-90 | The Uses of Voluntary Marketing Initiatives to Reduce Childhood Obesity CV Download Paper |
| Gary Lilien Penn State | 3/20/2012 | 4:30 p.m. KMC 4-80 | Performance Implications of Deploying Marketing Analytics CV Download Paper |
| Sridhar Moorthy Univ. of Toronto | 3/28/2012 | 4:30 p.m. KMC 4-90 | Can Brand Extension Signal Product Quality? CV Download Paper |
| Juliano Laran Univ. of Miami | 4/11/2012 | 11:00 a.m. KMC 3-70 | Choosing Your Future CV Download Paper Work or Fun? Download Paper |
| Bart Bronnenberg Tilburg Univ. | 4/16/2012 | 4:30 p.m. KMC 3-70 | Convenience, Demand, and Marketing CV |
| Ron Shachar IDC | 4/18/2012 | 4:30 p.m. KMC 3-70 | Advertising and Consumers' Communications CV Download Paper Finding Brands and Losing Your Religion? Download Paper |
| Itamar Simonson Stanford | 4/25/2012 | 11:00 a.m. KMC 3-70 | Emerging Influences on Consumer Preferences CV |
Fall 2011
| Speaker | Date | Time/Location | Title |
|---|---|---|---|
Daria Dzyabura MIT | 10/3/2011 | 11:00 a.m. KMC 5-75 | Active Machine Learning for Consideration Heuristics CV Download Paper |
| Kaifu Zhang INSEAD | 10/12/2011 | 11:00 a.m. KMC 3-80 | Social Media Competition: Differentiation with User-Generated Content CV Download Paper |
| Amin Sayedi Carnegie Mellon | 10/20/2011 | 12:30 p.m. KMC 3-80 | Competitive Poaching in Sponsored Search Advertising and Strategic Impact on Traditional Advertising CV Download Paper |
| Doug Chung Yale | 10/31/2011 | 11:00 a.m. KMC 3-80 | Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans CV Download Paper |
| Andrea Bonezzi Northwestern | 11/8/2011 | 11:00 a.m. KMC 2-80 | Stuck in the Middle: The Psychophysics of Goal Pursuit CV Download Paper |
| Pinar Yildirim Pittsburgh | 11/9/2011 | 11:00 a.m. KMC 2-80 | User-Generated Content in News Media CV Download Paper |
