Excerpt from The Washington Post -- "Scott Galloway, a professor at NYU's Stern School of Business, said that tech companies 'age in dog years, so the founders are usually still alive. By the time a [consumer-packaged goods] company goes through maturity and decline, they're talking to the grandkids. Some of it is just the pace of the lifecycle.'"
Excerpt from Forbes -- "I also believe that Amazon cannot survive as a pure-play retailer. Stores are the new black in the world of e-commerce. We’ve discovered these incredibly flexible robust warehouses called stores … retailers are not befuddled prey waiting around to be disrupted. They are in fact growing their e-commerce businesses."
Excerpt from Entrepreneur -- "As Ghose explains, investors may determine that investing $1 million across 10 startups might make more sense than investing $1 million in stocks during a bear market. 'For some, it will make more sense to invest in the stock market, but for some it will actually make more sense to invest in startups,' he says."
Excerpt from Ad Age -- "Now the image of Amazon as a grueling place to work, and Bezos as an insensitive taskmaster, is harder to shake and will probably prove troublesome for some time. While in the past such a report may not have been as damaging, today's consumers -- led by millennials -- are different. They care more about what sort of culture is behind the brands they like."
Excerpt from The Conversation -- "We give our data to marketers (both willingly and inadvertently), and in return we expect to receive highly curated and personalized offers on our smartphones. Many consumers have even become resigned to the idea that they have little control over their data, and that this is the future of the world we will inhabit."
Excerpt from CBS -- "'The disadvantage of having them be W-2 employees is simple. It's cost. It's more expensive,' NYU Stern School of Business professor Scott Galloway said. It's expensive but a great marketing strategy, according to Galloway. 'Consumers claim they are very concerned about the well-being of the employees at a company,' he said."
Excerpt from The Boston Globe -- "'The basic dilemma is build or buy,' said C. Samuel Craig, director of the Entertainment, Media and Technology Initiative at New York University’s Stern School of Business. 'It’s very difficult for large companies to build internally because the corporate structure is risk-averse, and it’s hard to move quickly. If you see something out there that’s already working, the temptation is to buy or buy in.'"
Excerpt from WWD -- "'Firms and organizations that compete on price — Amazon, China, Wal-Mart, McDonald’s — will view employees as a cost and the majority of innovation will be around how to get more, for less, from them,' said Scott Galloway, New York University marketing professor and founder of L2 Inc. 'This leads to companies that can be brutal places to work.'"
Excerpt from AdAge -- "As for the psychology of the whole business, Tom Meyvis, professor of marketing at the Stern School of Business at New York University, says it is likely there isn't 'too much research going on' when developing IVRs. 'The large aim of this business is to control cost,' he said. 'That's why we don't have live operators right away.'"
Excerpt from The Huffington Post -- "It may seem counterintuitive, but in order to inspire free thinking, the first step is often to set some limits. While some academics and consultants advocate not restricting brainstorming creativity in any way, I've found allowing infinite options with few guidelines can paralyze innovation. Creativity flourishes when some parameters exist for what brands stand for and the brand equity elements that marketing tactics and line-extensions must protect and extend. Apple is a great example of a brand that adheres to a strong identity and vision for what it stands for, and the company continues to innovate while staying true to their brand parameters."
Excerpt from Marketplace -- "'America and consumers love to forgive,' says Galloway. 'It’s like a relationship. When your spouse gets angry at you, the easiest way to end the issue, "You’re right, I’m sorry. This is what I’m going to do to address the issue." It’s the same thing in the world of business.'"
Excerpt from Los Angeles Times -- "Tom Meyvis, a professor of marketing at New York University's Stern School of Business, said removing gender labels from toys gives more power to the consumer, a trend in marketing. 'To some extent, you give more control to the customer,' he said. 'So customers can decide for themselves what is the ideal product for their son or daughter, rather than being told this is the category your child falls into.'"
Excerpt from Racked -- "Thomai Serdari, a luxury marketing professor at NYU, says Signet's play for the male consumer is also apparent in where and when its ads are placed: the company spends millions to air commercials during sporting events.'Their branding goes hand-in-hand with how the average American consumer equates relationship milestones with jewelry,' she says. 'Signet tries to stay on top of the mind of the consumer who will watch a football game, see an ad on TV, and equate that brand with the next gift he needs to buy his wife.'"
Excerpt from Business Insider -- "In a New York University study, researchers found that people with easier-to-pronounce names often have higher-status positions at work. One of the psychologists, Adam Alter, explains to Wired, 'When we can process a piece of information more easily, when it's easier to comprehend, we come to like it more.' In a further study, Alter also found that companies with simpler names and ticker symbols tended to perform better in the stock market."
Excerpt from Bloomberg -- "[In] the next quarter, if Twitter shows negative user growth, which we haven't seen across any social media platform that's still around, you could have a chill that could set off an incredible decrease in valuations, not only across social media, but across the market. I think Twitter is about to play a more important role in the markets than people think."
Excerpt from BusinessBecause -- "'Companies now need marketing managers who are comfortable with data analytics,' said Anindya Ghose, professor of marketing at NYU Stern School of Business."
Excerpt from HBS Working Knowledge -- "When faced with a decision on how to allocate resources between themselves and others, some people are 'pro-social,' meaning they are likely to value more equal distributions of resources, while others are 'pro-self,' meaning they try and maximize value for themselves. ... Santana explores these questions in a new working paper, Because We're Partners: How Social Values and Relationship Norms Influence Consumer Payments in Pay-What-You-Want Contexts, written with Vicki G. Morwitz, the Harvey Golub Professor of Business Leadership and Professor of Marketing at New York University's Stern School of Business."
Excerpt from Mashable -- "'It's one thing to put infrastructure together, it's another thing to get enough ventures around you where it suddenly starts to look like the place to go as opposed to someone having to be the pioneer to go,' says Jeffrey Carr, a business professor at New York University who focuses on entrepreneurship issues. 'There just is a huge hurdle for this kind of thing to work.'"
Excerpt from Financial Times -- "Mobile payment may ease the ‘pain’ of spending but could make you poorer...The academics Priya Raghubir and Joydeep Srivastava have found that we are less likely to remember purchases made by electronic means."
Excerpt from Forbes -- "'Amazon cannot survive as a pure-play retailer,' said Scott Galloway, founder of L2 Research and a professor at the NYU Stern School of Business, at the January DLD15 conference. 'Stores are the new black in the world of ecommerce. We have discovered these incredibly robust, flexible warehouses called stores.'"
July 15, 2015
Excerpt from The New York Times -- "When people bring reusable bags to the grocery store, ... they are more likely to take another environmentally-friendly step and buy more organic products than they might otherwise have. Then, feeling good about themselves, they treat themselves to indulgences like cookies, ice cream or potato chips, a new study in The Journal of Marketing found...The researchers attribute the changes to two distinct, largely unconscious processes. The first, called the priming effect, comes into play when you bring reusable bags and then 'behave in a congruent fashion, and buy environmentally friendly products,' said Bryan Bollinger, a study co-author and assistant professor at Duke."
Excerpt from Bloomberg -- "'This makes all the sense in the world,' said Scott Galloway, a professor of marketing at New York University’s Stern School of Business, in a phone interview. 'Tesla is not an automobile company, it’s a luxury company.'"
Excerpt from Forbes -- "Choosing the right claims, the right number of claims, and the optimal size and placement of each is a moving target that has to be constantly reassessed among all potential target consumer segments. It’s not always intuitively obviously. The good news is that digitally testing a range of options has never been easier."
Excerpt from Marketplace -- "'If you're the film that gets in before the weekend, you begin to build buzz,' says New York University professor Al Lieberman, a former film and television marketer. 'It's out in the press immediately and on social media right away.' ...There are some risks of opening early. People are even more likely to spread the word about a movie they didn't like, Lieberman says, especially if they're a diehard fan who has stayed up until the wee hours to see it."
Excerpt from BusinessBecause -- "There are also opportunities in marketing, according to Professor Thomaï Serdari, strategist in luxury marketing and branding at NYU Stern School of Business. 'The field of luxury marketing, as an academic and business discipline, is growing as the luxury market grows,' she said."
Excerpt from The Washington Post -- "'Consumers are basically browsing and decision-making has moved online,' said Scott Galloway, a professor who teaches marketing and branding at New York University’s Stern School of Business."
Excerpt from Refinery29 -- "'Placebos work precisely because you expect them to have a particular effect,' Dr. Alter explains. 'There can’t be a placebo effect unless someone — or the text on a product label — suggests that it should have a certain effect on you.'"
Excerpt from Luxury Daily -- "'Having shifted away from mere marketing of products, most luxury brands have redirected their focus on marketing experiences,' said Thomaï Serdari, Ph.D., founder of PIQLuxury and adjunct professor of luxury marketing at New York University, New York. 'The best way to do that digitally is to create a 360-degree overview of the brand that highlights the processes of production, the people involved, the various stages outlined in bringing a concept to life and to the hands of the consumer and finally, the context within which it all takes place,' she said."
Excerpt from The New York Times -- "Still, the trend in campaign stores, even in the more basic emporia, is limited-edition merchandise geared to specific events: LGBT pride, in the case of Mrs. Clinton and Mr. Sanders (think rainbow stripes); Father’s Day in the case of Mr. Paul. Such collections provide not only another reason to shop/donate, but also insight into what issue may be most important to a particular supporter. 'It’s a signal,' said Scott Galloway, the founder of the digital research firm L2 and a clinical professor of marketing at the New York University Stern School of Business. 'I would say a faint signal, but definitely a signal.'"
Excerpt from L2 ThinkTank -- "When Facebook first went public, I valued it as a Google wanna-be — a company that if it was like Google would be a success. … When I value Facebook today, I no longer value it as a Google wanna-be. … Google is going to be the Facebook wanna-be in this market." -- Aswath Damodaran
Excerpt from Harvard Business Review -- "Why is it that a vacation seems like a great idea when we first plan it, but feels like more and more of a burden the closer it gets? It all comes down to distance. Over the past 15 years, quite a bit of research has focused on what Yaacov Trope and Nira Liberman call construal level theory. The idea is that the more distant some object or event is for you, the more abstractly you think about it."
Excerpt from The Washington Post -- "'These are [brands] that really control the supply, and therefore they manipulate the market and the desire for their products,' said Thomaï Serdari, a professor who teaches luxury marketing courses at New York University."
Excerpt from Fox News -- "The next president will face a series of tough foreign policy decisions. How should America manage challenges from fast-rising China and respond to changes in the heart of Europe? What to do about ISIS? Should America become more involved in Iraq? Or Syria? Or Ukraine? What about Iran? Should Washington pursue more blockbuster trade deals like the Trans-Pacific Partnership?"
Excerpt from International Business Times -- "'I think if you're comparing Apple's service to Spotify’s, for example, there's a lot of similarity,' Craig continued. 'For that reason, given Apple's advantages, it's going to be an uphill battle for Spotify.'"
Excerpt from Daily Mail -- "Experts say that the 'planning fallacy' - a phenomenon in which predictions about how much time is needed to complete a task are incorrectly optimistic - is one of the most difficult changes to make. Justin Kruger, a social psychologist and professor of marketing at New York University’s Stern School of Business told The Wall Street Journal’s Sumathi Reddy that despite there being lots of punishments for being late, people still find it difficult to change their habits."
Excerpt from Bloomberg
-- "In the world of ecommerce, I believe that pure-play ecommerce has no future, that almost every pure-play ecommerce is either going to open stores or go out of business. ... Effectively, the consumer always gets what she wants. Effectively, there's three doors here. There's a great ecommerce site, that just has an ecommerce offering. There's a great retail concept with just bricks and mortar and maybe a weak ecommerce site, and then there's door number three: a Sephora, a Williams-Sonoma or Macy's that have great stores, great ecommerce and use digital as the connective tissue... and the consumer wants door number three. I think the future looks more like Macy's and Williams-Sonoma than it looks like Amazon or Net-a-Porter or Gilt."
Additional coverage appeared on Bloomberg View
and Business Insider Australia
Excerpt from Forbes -- "Dominique Ansel is undoubtedly the most celebrated and innovative pastry chef in the Western Hemisphere and for good reason. Aside from creating the Cronut phenomenon, he has innovated in so many other ways. He combines magic, entertainment, craft, nostalgia, analogies, complexity, surprise, shapes, interesting presentations, contrasting textures and temperatures, and wow factor into his creations."
Excerpt from Luxury Daily -- "'Maria Grazia Chiuri and Pierpaolo Piccioli are a modern version of what used to be the lone creative genius, which Valentino, the man, and other great couturiers used to be,' said Thomaï Serdari, Ph.D., founder of PIQLuxury and adjunct professor of luxury marketing at New York University, New York. 'Today, we see a much more collaborative approach to creativity even in the great famed houses of high fashion.'"
Excerpt from The New York Times -- "'Who are brands obsessed with? High-income teens and people in their 20s,' said Scott Galloway, a New York University marketing professor and chairman of L2, a research firm that studies how consumer brands use social media. 'Those people are leaving Facebook. Where are they going? Instagram. Facebook has shored up its rear flank with this important cohort with Instagram.'"
Excerpt from Macleans -- "'People are very impressionable,” says Thomaï Serdari, an adjunct associate professor at New York University’s Stern School of Business. 'Everyone is adding the adjective of luxury. You see this all the time with condos. They’re advertised as luxury, but you walk in and the walls are so cheap.'"
Excerpt from Eyewitness News -- "Marketing professor Michelle Greenwald said Americans are beginning to become more aware of their health, looking for natural foods without artificial ingredients. She said customers are even willing to pay more for healthier products. 'Getting back to more natural ingredients,' she said. 'It’s a quality of life issue that’s kind of an affordable indulgence.'"
Excerpt from Marketplace -- "'It’s unlikely that any of these folks will end up in retail or merchandising,' says Scott Galloway, a clinical professor of marketing at NYU's Leonard N. Stern School of Business, of the candidates offerings, regardless of party affiliation. 'These aren’t what I’d call an inspiring product mix.'"
Excerpt from Bloomberg -- "You're talking about media plans that take years to plan. ... Also, I think a lot of different sports agencies are looking at the brands, how they're going to respond. So I think it'll be a measured, slow unwinding. But I do think they're going to withdraw from this."
Excerpt from VICE -- "Anindya Ghose, co-author of that study, believes that online dating apps have had a similar effect. 'Basically what the Internet does is makes it a lot easier to find a casual partner,' he told VICE News. 'Without the internet you'd have to put effort into casual relationships, chatting with someone at the bar or hanging out in places, but these platforms make it a lot more convenient and easy. That's essentially what the primary driver is.'"
Excerpt from CBS News -- "In its first year, Casper made more than $30 million in sales in the U.S. and Canada. 'The fact that they have so much word of mouth going is remarkable,' Williams said. 'But that word of mouth was generated by the ingenious design.'"
Excerpt from Fox Business -- "It's no longer a case of yes, Strategy A is the right direction...investors want to know that you can not only do Strategy A but you can do B, C, D or E or any combination of that if circumstances change. The problem is Yahoo hasn't put that vision out - nobody really knows how they're going to play out..."
Excerpt from Forbes -- "Here are my top picks for pioneers embracing new forms of technology at retail, to differentiate themselves among digitally savvy target audiences. In so doing, they’re better meeting consumer needs such as product customization, or quality and speed of service and payment."
Greg Coleman, President of BuzzFeed and former President of HuffingtonPost.com, will join MBA students for a 2014-2015 Speaker Series event. Professor Charlie Murphy will moderate the discussion, beginning with a one-on-one interview and followed by an open Q&A session with students.
Excerpt from Luxury Daily -- "'This is not only about brand synergies, or exposure to a captive audience of ultra wealthy prospects,' she said. 'It is mainly of each brand’s elevated status just based on the fact that they can afford the expenditure required for their presence and events at Cannes."
Excerpt from Marketplace -- "'Nothing is forever in TV land,' says Sam Craig, a professor at New York University. After 15 seasons spanning 13 years, he says this is an 'inexorable movement.'"
Excerpt from BusinessBecause -- "'Companies now need marketing managers who are comfortable with data analytics,' says Anindya Ghose, professor of marketing at NYU’s Stern School of Business. ... 'Students who understand the digital ecosystem and who have technical skills are much in demand,' says Professor Samuel Craig, director of NYU Stern’s Entertainment, Media and Technology MBA track."
Excerpt from Quartz -- "We buy things that make us somehow feel we are better—more attractive, more powerful—and that show the outside world that we’re good enough, smart enough, and people like us. Scott Galloway, a professor of marketing at NYU’s Stern School of Business, goes a step further, saying the cachet that all vanity capital carries is distinctly libidinous. 'Men want to spread their seed to the four corners of the world,' he says, and women want their choice of mate. Anything that projects prestige or increases our physical attractiveness helps us accomplish those goals."
Excerpt from Fox Business -- "I think in terms of the labels or the category we put them in, that's really important. So if you call this a fitness tracking device -- FitBit, Jawbone -- their longevity is almost nonexistent. I think they're going to be replaced by Apple. But if you change the label and actually put them in this category of 'calm technology,' because the whole promise of this category is that it's going to keep us in the flow of information without constantly demanding our attention like looking at our phones. So you'll get a buzz on your wrist, or you'll be able to see it out of your peripheral vision. That category is going to be huge. There's a big future. There's going to be a lot of players. So it depends what category you put them into."
Excerpt from Marketplace -- "Sam Craig teaches marketing at NYU's Stern School of Business. Craig says historically, theaters and studios typically split box office receipts 50/50. But Disney reportedly wants 60 percent of the box office for the Avengers sequel. And that could add up. 'Studios need theaters. Theaters need films to make money.'"
Excerpt from Forbes -- "The three brands selected have historically not been known as cutting edge, big-time marketers, and one is a non-profit. This is inspiring, as it indicates that brands don’t need mega-budgets or to be considered marketing heavy hitters to do great, impactful, clever, strategic, and insightful work. Smaller brands can create stellar programs with budgets that are less than gargantuan."
Excerpt from The Washington Post -- "Scott Galloway, a professor who teaches marketing and branding at New York University’s Stern School of Business, said he is skeptical that Jet’s pure e-commerce model can result in a viable business. 'I think [Jet] is a retailer designed by a consultant that makes sense in theory and has trouble in execution,' Galloway said."
Excerpt from LinkedIn -- "Department stores are alive and well in 2015. Frequently dismissed as dinosaurs outmaneuvered by digital players, department stores can not only survive the dramatic fall-off in foot traffic seen over the past few years but will ultimately fare better than pure-play e-commerce. Contrary to long-held conventional wisdom, department stores will be among the biggest winners in retail."
Excerpt from USA Today -- "Taking a trip down memory lane isn't new for marketers, who use nostalgia to connect products to our 'need to love and be loved,' according to Scott Galloway, a clinical professor of marketing at New York University Stern School of Business... 'The idea of connecting emotion to a product is to a certain extent the definition of branding,' Galloway says."
Excerpt from Newsweek -- "...you need to be open to hearing criticisms of the campaign rather than just evidence in its favor. When companies or brands are launching a new advertising campaign, they often 'try to confirm what they would like to do rather than play devil’s advocate,' Raghubir says."
Excerpt from USA Today -- "'Humans and other animals tend to glide through life unless they encounter a reason to engage more deeply with the world,' Alter said. 'Harsher weather tends to temporarily dampen your mood, which acts as a signal that everything isn't OK in the world. That makes you more vigilant and potentially hard-working, whereas sunshine can dampen your motivation by signaling that all is right in the world.'"
Excerpt from Marketplace -- "In recent years Cadillac has had little to tout besides its high end Escalade SUV. In order to become relevant again, Serdari believes the brand needs to cut back its offerings, and go upmarket to firmly re-establish itself on the high end of luxury, a place BMW, Audi and Mercedes already occupy. 'Then perhaps they can reverse their strategy and start targeting the mass market with less expensive models.'"
Excerpt from Forbes -- "'Google+ is already dead,' said Scott Galloway, Clinical Professor of Marketing, NYU Stern, Founder & CEO of L2, a business intelligence firm, in Munich last month. 'It has a 98% decline in engagement rate, year-over-year.'"
Excerpt from Poets & Quants -- "Alter provides Stern students with valuable insights into one of the most important skills in business: understanding what makes people tick. ... At Stern, Hegde has received extremely high ratings for his teaching in the part-time Langone MBA program. Of particular interest to his students may be Hegde’s research finding that venture capitalists are more likely to put money into startups with executives from the same ethnic background, and that when VCs and entrepreneurs shared the same ethnicity, startups were more successful."
Excerpt from OZY -- "Names induce certain sentiments in the same way. 'What does a name remind us of, and is it appealing — does it glide off the tongue? Those are the biggest drivers in name choice,' says Adam Alter, a marketing professor at NYU’s Stern School of Business who has studied the perception of names."
Excerpt from Quartz -- "Many world-class brands, such as Hermès and Christolfe, are constantly introducing ever-more exclusive clubs to ensure that their customers feel a consistent, heightened sense of 'specialness.' 'The irony but also allure about [these] clubs is that no one knows the exact list of clients (other than the corporate staff), but also no one can ask to be allowed into the club,' writes Thomaï Serdari, a professor of marketing at New York University’s Stern School of Business in an email to Quartz. Serdari is the editor of Luxury: History, Culture, Consumption.. 'In other words, one may be a member without knowing it.'"
Excerpt from Forbes -- "[Galloway] and his team at NYU Stern have developed an algorithm that looks at more than 800 data points across four dimensions—site, digital marketing, social and mobile—and across 11 geographies. They applied this algorithm against 1,300 brands, thus providing the basis for predicting winners and losers."
Excerpt from Racked -- "Pure-play e-commerce can scale faster than brick-and-mortar, but then there’s a certain friction. The moment you are on Amazon’s radar, they will begin to look into your category. One of the most impactful ways to market a brand to somebody is to offer them a great in-store experience."
Excerpt from NPR -- "[With cash] you see the amount. It's written on the bank note...in the absence of actually seeing that amount, you don't have a strong memory trace."
Excerpt from The Guardian -- "High-end experiences, Alter points out, are increasingly devoid of choice: just as at the dawn of the automotive era, Henry Ford dictated that Americans could drive any color of black Model T, at the fanciest restaurants in New York, people pay extravagant sums to eat tasting menus dictated by top chefs. 'You want the producer to make some of these decisions for you,' Alter says. Luxury is found in limitations. 'There’s something comforting in knowing that for a very high-end product that it’s going to be curated for you by an expert,' Alter says. 'I would never let anyone curate a $5 meal for me.'"
Excerpt from US News -- "Budgeting for the year is better largely because people feel less confident in monthly estimates, so they tend to add more of a buffer for unexpected expenses, according to research by University of Southern California’s Gulden Ulkumen, Cornell University's Manoj Thomas and New York University’s Vicki Morwitz. The professors suggest taking a longer term view for a more accurate budget that you can stick with."
Excerpt from BBC -- "People have been able to raise the amount that they wanted to raise, but they falter on the actual delivery. On issues like packaging, on issues like fulfilling the actual amount of orders."
Excerpt from New York Magazine -- "After analyzing the transactions, Karmarkar and Bollinger found small but statistically significant trends associated with bringing reusable bags. First, those with reusable bags were slightly more likely — 0.25 percent — to buy organic basics like milk and eggs. One green behavior may provide a gentle nudge into another, the researchers conclude. But those who brought their own bags were also slightly more likely — 1.24 percent — to buy indulgent (nonorganic) items, like potato chips and candy."
Excerpt from Fox Business -- "I know from running the entrepreneurship center at NYU, and we have 600 students through every year...Getting clarification on who's doing what in a team and getting it in writing is critical right from the starting point."
Excerpt from Luxury Daily -- "'Heritage Italian brands Lamborghini and d’Avenza share a past that has remained exclusive to a select clientele,' said Thomaï Serdari, Ph.D., founder of PIQLuxury and adjunct professor of luxury marketing at New York University, New York. 'Recently however, both brands have made a definite turn towards a wider market where they can promote products that are destined for a particular type of clientele, most probably of foreign origins.'"
Excerpt from Quartz -- "It is what’s called 'transactional utility' says Dr. Tom Meyvis, a professor of marketing at NYU’s Stern School of Business and an expert in consumer psychology. 'You see this a lot with clothing,' he tells Quartz. 'Part of the joy you get from shopping is not just that you bought something that you really like and you’re going to use, but also that you got a good deal.'"
Excerpt from Forbes -- "More and more, companies are making vending machines an important part of their product distribution strategies. Vending machines enable products to sell in more locations at a lower cost than in traditional retail shops since the real estate expense is usually lower, and other than restocking the machines, labor costs are non-existent. In most cases, there’s no competitive clutter around the machines and the products are the only ones in their category at that spot."
Excerpt from Women's Wear Daily -- "'Instagram is top of the funnel, brand-based marketing, and it’s very hard to establish direct attributes and that’s across all mediums. Whether it’s print or marketing, the ROI here [on Instagram] is largely secondary,' he said. Galloway added that since Instagram has an organic reach of 100 percent, it’s hard to over-invest on the platform right now."
Excerpt from The New York Times -- "'It’s brain-dead to start making comments like this on behalf of a brand,' said Scott Galloway, a clinical professor of marketing at New York University’s Stern School of Business. 'This isn’t shooting yourself in the foot, this is taking a machine gun and spraying bullets all over your feet.'"
Excerpt from USA Today -- "'The business says: Try this, it's a great product, it's free,' Galloway says. 'They make it as easy as possible for people to use the product, love it and hopefully can't go without it. Sampling or free has only grown in importance of marketing lexicon.'"
Excerpt from Financial Times -- "Anindya Ghose, professor of IT and marketing at New York University’s Stern School, says: 'When Apple makes such a big splash, whether it sells or not, it creates an awareness about a gadget of this kind.'"
Excerpt from Fortune -- "They signal something about you. This is not a timepiece [holding up his watch]. I have not wound it in five years. It’s my vain attempt to express Italian masculinity and signal that if you mate with me I’m more likely to take care of your offspring than someone wearing a Swatch watch."
Excerpt from Luxury Daily -- "'Having established its presence in the market for several years, Fragrance Du Bois is the ideal partner for Xerjoff that enters this market for the first time,' [Serdari] said. 'While Xerjoff is an Italian brand and Fragrance Du Bois is French, in other words both are European, Fragrance Du Bois provides a bridge between the East and West by allowing the locals to take pride in their homegrown natural resources, which are then converted into unique fragrances in the South of France, a region renowned for perfume making.'"
Excerpt from Bloomberg -- "I think the consumer always wins, and the consumer wants a great multi-channel experience. They want products available online, they want the convenience and scale of online, but they also want to be able to go into these great flexible warehouses called stores, and stores are still a great shopping experience. When you look at the e-commerce companies that are really killing it, like Warby Parker, they've opened stores."
Excerpt from The Wall Street Journal -- "At the DLD15 Conference in January, Scott Galloway, a marketing professor at New York University, said Apple shares many of the characteristics of a luxury brand, from high prices to its 'self-expressive benefit,' or the idea that owning Apple products can help make you more appealing to other people. This has allowed Apple to continue selling iPhones at higher margins even as pricing pressure has taken a toll on competitors’ profits."
Excerpt from The New York Times -- "'The thing that is scary about ISIS is that they have clearly taken content production to a level of quality beyond other terrorist groups,' [Galloway] said. 'The videos they have produced are the production quality of MTV.'"
Excerpt from Business Insider -- "Galloway says he believes 'pure play' retailers that focus on either digital or brick-and-mortar sales cannot survive. He thinks e-commerce companies will be forced to open stores or 'go out of business' and that retailers need to be excellent at digital or they will 'go out of business.'"
Excerpt from LinkedIn -- "As malls crumble and Amazon ascends, Department Stores have been on deathwatch. Yet brick-and-mortar retail remains relevant. While growth in clicks outpaces bricks, 90% of retail sales take place in a physical store. Over the next five years, Department Stores will grow 22% globally, with most of the growth coming from emerging markets, specifically China. Department Store brands, including Nordstrom, are seeing big bets on digital begin to pay off, while brands like Sears and JCPenney are looking to digital as a lifeline."
Excerpt from Fox Business -- "When you're talking about economic growth, it is innovation that's the driver of that growth. So the way you increase growth, you have to have a vested increase in increasing the pace of innovation. And the way you increase the pace of innovation is increase the exchange of ideas - or between different industries. So, New York has a tremendous advantage because it's not just tech.... you know, fashion, media... it's all mixing of ideas."
Excerpt from Luxury Daily -- "'Not all brands need be patrons of the arts but luxury brands most often are,' said Thomaï Serdari, Ph.D. brand strategist and adjunct professor of marketing at New York University, New York. 'Traditionally, luxury objects have been items of great craftsmanship and artistic intent, often made of the most precious and rare materials — in fact, most of the luxury objects produced in pre-modern times are housed in renowned museum collections today.'"
Excerpt from Forbes -- "The Harvard Business School Case, El Bulli: A Taste of Innovation, provides business lessons from the way Ferran Adria innovates (the Catalan chef, thought by many to be the most creative chef in history) and it truly changed my life. Ferran’s methods inspired both my book, Catalyzing Innovation and innovation program for global executives, Inventours™, and it made me far more observant of how others innovate across industries, wherever I go. Given how much I learned by studying Ferran, I thought learning how the best 'mixologists' innovate could yield similar insights, given the art and entertainment form inventive craft cocktails have become."
Excerpt from Bloomberg -- "It's a great time to be a writer, someone who's trying to greenlight a script. There's going to be more original scripted series this year than, I think, in the history of television. It's just not a great time to be in the business of selling eyeballs on an ad-supported model. HBO, great business. Netflix, great business. Amazon media might be a great business. Trying to get a ton of people to show up and then selling commercials to beer companies, that's going to be a difficult business."
Excerpt from MediaPost -- "Craig and co-authors William Greene and Anthony Versaci (of AIG) analyzed 62 wide-release films over a six-month period. Among the top factors that led to increased online buzz were the film’s budget, its genre (horror and action do better than other genres) and whether the film is a sequel or not. 'This goes to show that studios do not have to remain passive bystanders, but can become actively involved in managing consumer engagement online,' Craig says. 'Similarly, studio executives can get an early read on its prospects.'"
Excerpt from Bloomberg -- "New York Fashion Week didn’t used to be as public an affair. Traditionally, designers would show off their garb to buyers, who would write orders. 'Now it’s an opportunity for a brand to present their stuff in a controlled environment,' Scott Galloway, who teaches marketing at New York University’s Stern School of Business, said on Bloomberg Television Tuesday. 'It’s all with the hope that well-heeled attendees will take a ton of pictures and spread it to a much broader audience.'"
Excerpt from Bloomberg -- "Typically, bloggers bring a couple things. They bring an authenticity, a new voice and they usually bring a younger audience... No brand ever says, 'We have too many 18-30 year old fashionable thought leaders.' You never hear a brand say that, 'Oh, we need more 75 year olds.' You don't hear that a lot. So you [fashion blogger Danielle Bernstein] bring an audience, an authenticity, and also, you bring a business model. You're leaner and meaner."
Excerpt from Entrepreneur -- "When discussing how weather affects human behavior in his book Drunk Tank Pink, New York University marketing and psychology professor Adam Alter said, 'Sunshine dulls the mind to risk and thoughtfulness.' Added Alter: 'Happiness sends a signal that everything is fine, the environment doesn't pose an imminent threat, and there’s no need to think deeply and carefully.'"
Excerpt from Bon Appetit -- "'The first impression I got seeing it was that I could taste it in my mouth,' says Priya Raghubir, professor of marketing at New York University’s Stern School of Business. 'It pushed you to smell, taste, almost feel the ice cream, a sensual delight which people are reluctant to want to indulge in. This really appeals to all the hedonic senses, and there’s nothing to distract from the ice cream, and it doesn’t allow you to get bored or want to zap it. It’s excellent execution!'"
Excerpt from Fox Business -- "Well, they've got a clear value proposition, because they've said, you know, we are basically a membership-based online marketplace that's aimed at cost-conscious consumers that are willing to sacrifice speed of delivery for lower prices. It's a very clear... good marketing message. I think there's an exit strategy in play there somewhere. If you look at most start-ups and investors, they're looking for an exit within about a five year time frame, three to five years. This is what he did for Diapers with Amazon, so I think it's going to happen again either with an IPO or a strategic acquisition, which would be Amazon."
Excerpt from LinkedIn -- "Björk is no Britney Spears, no Rihanna, or Mariah Carey. Björk has built more than a mere brand. She’s built a #luxury brand and here is why."
Excerpt from Inc. -- "'It is incredibly difficult to start to do things that are not within people's expectations because that brand promise comes with expectations,' says Carr. 'What is impressive about Swift is that ability to cross lines.'"
Excerpt from Luxury Daily -- "'For a brand like Bottega Veneta, a brand of inconspicuous quality that relies heavily on the quality of materials, design and craftsmanship, building the microsite is a studied strategic initiative,' said Thomaï Serdari, Ph.D. brand strategist and adjunct professor of marketing at New York University, New York. 'It allows the brand to tell the story of the product and treat it as an exceptional entity amongst its other offerings.'"
Excerpt from Newsweek -- "Conducted by Jason Chan, assistant professor of information and decision sciences at the University of Minnesota and professor Anindya Ghose from NYU’s Stern School of Business, the study revealed a surprising increase in cases of HIV when a city adopted the intermediary service provider."
Excerpt from The Wall Street Journal -- "'This is a judgment that you’d think that people would be motivated to get right,' said Justin Kruger, a social psychologist and professor in the marketing department at NYU’s Stern School of Business. 'There are all sorts of disincentives and punishments for being late, and the paradox is we’re late even when those punishments and consequences exist.'"
Excerpt from Bloomberg -- "'I wouldn't even call this a failure. I'd call it an assisted suicide,' says Scott Galloway, a professor of marketing at New York University's Stern Business School. 'It's amazing it's taken this long for this company to go out of business.'"
Excerpt from Forbes -- "The temptation in developing Super Bowl ads is to go part way: to create the ads that seem clever in some way, but not strategically sound or effective in achieving important brand objectives. Having been on both the client and agency side, I know first-hand that it can be a tricky balancing act managing the creative process between brands and agency creative teams. The challenge and management skill is to not ... stifle creativity, but also not to loose the incredibly valuable opportunity to increase positive brand understanding. In the end, advertising, no matter how subtle and two-way the communication, is about making more people want to buy, benefit from, or identify with brands."
Excerpt from Chicago Tribune -- "Buying stuff to make ourselves feel better after a failure is not only expensive but could backfire and lead us to think more about our shortcomings, according to the study, 'Perils of Compensatory Consumption,' by Rucker, the Northwestern professor, Monika Lisjak of Erasmus University, Andrea Bonezzi of New York University and Soo Kim of Cornell University. Just as bad, retail therapy can strip consumers of mental resources and impair their self-control, the study says. And less self-control has been shown to potentially lead to excessive spending."
Excerpt from Marketplace -- "When a company messes up, three things need to happen, Galloway says. 'The first is to acknowledge the issue, to basically admit that you made a mistake,' he says. 'The second is to have the top guy or gal make that admission – so to get the CEO front and center. And the third is to overcorrect. To offer consumers a better deal than they originally had. Those are the only three things you need to remember, and they are consistently ignored.'"
Excerpt from Paste Magazine -- "Led by Vishal Singh of New York University’s Stern School of Business, the project examined consumer tastes across 416 counties in the United States, measuring 26 product categories ranging from frozen pizza preference to toothpaste. Over six years, Singh and his associates analyzed data and came find that a consumer’s political subconscious affects brands and items."
Excerpt from The Economist -- "Drs Chan and Ghose looked at HIV rates in 33 states between 1999 and 2008, mostly in America's central regions (Craigslist's spread to populous cities along coastal regions was much faster, muddying the data there). The arrival of Craigslist, they found, was correlated with an average increase of 15.9% a year in the number of HIV infections compared with what would have been expected had it not been launched; the pair estimate that the listing website was associated with between 6,130 and 6,455 extra infections a year throughout the country."
Excerpt from The Wall Street Journal -- "Researchers said they worked with Ashley Madison, a dating website for people seeking extramarital affairs, to analyze data on more than 8 million men who had registered with the site. The study was one of six published together in the journal 'Proceedings of the National Academy of Sciences' in 2014 that examined when people make big life changes. It found 950,000 men were ages 29, 39, 49 or 59, or '9-enders,' and their numbers on the dating site were 18% higher than what would be expected by chance, according to the researchers from New York University’s Stern School of Business and the Anderson School of Management at the University of California, Los Angeles."
Excerpt from Fox Business -- "Sling TV, it's an opportunity to fill a void, so they're the first in, but it's low-hanging fruit. I mean, we've been waiting for this void to be filled forever. So somebody was going to do it. I think the thing that I'm missing here is they're still using an old concept from cable. They're still using a bundling concept... I think investors... should be looking for where the real innovation comes from when another provider, perhaps also Sling TV, starts to unbundle these things."
Excerpt from Business Standard -- "'Such a marketing gimmick is a kind of price obfuscation strategy. It is a baiting tactic to lure price-sensitive customers to their store in the hope of converting them. But such practices are counterproductive in the long run for retailers. They will never be able to establish a loyal customer base using such opaque pricing tactics,' said Anindya Ghose, professor of IT and marketing at New York University's Leonard Stern School of Business."
Excerpt from Inc. -- "Anindya Ghose, an IT and marketing professor New York University's Stern School of Business, has spent much of the past few years studying mobile marketing, interactive retail beacons, and consumer privacy around the world. He says in Asia, where I reached him over telephone, beacons are increasingly popular in retail environments, and customers universally seem willing to give up a little bit of their data in exchange for the right rewards--say coupons or discounts. The primary hurdle to retailers using in-store mobile marketing is consumer awareness. But, Ghose says, 'given that a lot of consumers have the Shazam app, it is a brilliant play.'"
Excerpt from Marketplace -- "Google wants BrandLab to help it diversify, and Galloway thinks it just might work. 'Advertising, even in a digital age, is largely relationship-driven,' he says, adding that BrandLab will help companies create better videos and stories, which might draw more eyes to YouTube. Galloway also thinks the more comfortable a company like Lancôme is with Google’s products, the more likely it might be to spend money on them down the road."
Excerpt from Marketplace -- "Anindya Ghose, a professor of IT and marketing at New York University’s business school, says that 'more than 53 percent of search is coming from smartphones, and a big, big part of the smartphone market is owned by Apple.' Ghose also has consulted for Apple and collaborated with Google and Microsoft."
Excerpt from The Daily Mail -- "The researchers concluded: 'Consumption can sometimes compensate for our blunders and failures, but this doesn’t always work. Consumers who use products to boost their sense of self-worth tend to dwell on their shortcomings and their ability to exert self-control is impaired.'"
Excerpt from The Guardian -- "Despite the massive, high-profile hacks of Sony, Target and Home Depot, new legislation will struggle to gain traction, said Anindya Ghose, professor of Information, Operations and Management Sciences at New York University’s Stern School of Business. 'I don’t think anyone wants to see another Sony. It’s bad for everyone, but I find it difficult to see any legislation going through despite the importance of it,' said Ghose."
Excerpt from Luxury Daily -- "'The campaign has been timed well for Valentine’s day, fast approaching, making Intenso a top-of-mind product for women who are looking for something new for their men,' said Thomaï Serdari, Ph.D. brand strategist and adjunct professor of marketing at New York University, New York."
Excerpt from Bloomberg -- "It’s unlikely competitors will elbow out smaller manufacturers like Sierra Wireless, said Anindya Ghose, a professor at New York University who studies how the trend will affect businesses. Instead, smaller companies could become acquisition targets for technology giants looking to build out their presence in connected devices, Ghose said in an interview from New Delhi, declining to comment on whether Sierra would be a target."
Excerpt from The Atlantic -- "In their paper, 'Unskilled and Unaware of It: How Difficulties in Recognizing One's Own Incompetence Lead to Inflated Self-Assessments,' professors Justin Kruger and David Dunning write that, 'People tend to hold an overly favorable view of their abilities in many social and intellectual domains.'"
Excerpt from Economic Times -- "'What they (Flipkart) need to focus on now is building an installed base of loyal users who will find the platform sticky enough and not go to competitors like Snapdeal or Amazon at the drop of a hat,' said Anindya Ghose, professor of IT and marketing at New York University's Leonard Stern School of Business."
Excerpt from Economic Times -- "'The big benefit (of having one dominant seller) is that it enables them to fund discounts and dictate pricing policies in a very clever way,' said Anindya Ghose, professor of IT and marketing at New York University's Leonard Stern School of Business. 'They (WS Retail and Cloudtail) can suggest the discount amounts to the sellers and in fact compensate the sellers for the actual discounts given, either directly (via debit notes) or indirectly (by waiving listing fees or commissions).'"
Excerpt from Forbes -- "At the end of each semester, I ask my business school students to share what they think are the best new products or services of the year. Given how international, digitally savvy, and current the students are, it’s a great way for us all to learn about standout innovations. Here are 11 of my favorites across a range of industries, and why I believe they’re a win for both consumers and the idea originators."
Excerpt from Daily Mail -- "People who are 29, 39, 49 or 59 are more likely to cheat and make life-changing decisions as they approach a milestone birthday, a study published in November revealed... Lead author Adam Alter, from New York University, said: ‘People audit the meaningfulness of their lives as they approach a new decade.'"
Excerpt from Bloomberg -- "I think Coach is a fantastic brand, and it's been counted out and rumors of its death have been greatly exaggerated... Michael Kors and Kate Spade have sucked all the oxygen out of the room because they've done a great job, but look for Coach to come back. I like this acquisition... A lot of great specialty retail brands were built on the back of shoes. Jimmy Choo, Christian Louboutin. Kenneth Cole originally started out as a shoe guy. So they get great domain expertise here. It says it's an accretive acquisition. It sounds like a win."
Excerpt from Economic Times -- "As dean, Menon works with three core principles for the undergraduate college — academic excellence and innovation; glocal (global plus local) perspective, increasing opportunities for students to participate in the academic, cultural and professional communities of NYC; and a vibrant Stern community, working through students, alumni, parents, corporate partners and employers. Under her watch, applications to the undergraduate college have reached an all-time high."
Excerpt from CBS News -- "Raghubir cautions against falling for marketing tricks such as limiting quantities or availability of certain items in order to create a sense of urgency. 'Anything which crunches time or crunches the availability of a product is something that consumers then want to exert their independence on... and then,, oh, it's only available now. I better rush and get there before this deal is over,' says Raghubir."
Excerpt from The New York Times -- "Social targeting was supposed to replace demographic targeting, but that has not happened. Social media is just another media platform. It’s not re-shaping the business the way we thought it would."
Excerpt from The Wall Street Journal -- "Working with University College London economist Áureo de Paula and New York University economist Vishal Singh, Mr. Hong used the Homescan data to examine another bubble, in rice. This started in late 2007 when India, worried about food security, banned rice exports. Fears of shortages emerged and panic buying ensued. The U.S. didn’t face a rice shortage, but prices still shot higher, and people started to hoard. Costco Wholesale and Sam’s Club even started rationing bulk purchases."
Excerpt from Forbes -- "The Google/Luxottica partnership is a brilliant one. Google glasses speak to technology but not fashion and Luxottica’s brands speak to fashion and not tech. The partnership will result in attractive Google glasses that could be purchased based on looks alone, and the cutting edge technology can give Luxottica brands a reason for purchase that justifies a premium price. Luxottica’s glasses are increasingly being undercut on price by retailers such as Costco, TJ Maxx and Warby Parker."
Excerpt from Psychology Today -- "Specifically, Adam Alter of the Stern School of Business at NYU and Hal Hershfield of the Anderson School of Management at UCLA conducted a series of studies to determine if approaching a new decade in age is associated with increased meaning-related appraisals and endeavors... In short, actually approaching a new decade in age or imagining approaching a new decade in age motivated a desire for meaning."
Excerpt from Marketplace -- "'This is not inflation increases, this is something that is really extraordinary, and replicates the index of living extremely well,' says Thomai Serdari, a professor of marketing at NYU’s Stern School of Business. She adds, 'it is a manufactured, namely, an artificial market that keeps going up, as long as there are people who are wiling to spend.'"
Excerpt from The New York Times -- "'Everything you buy, starting with your weekly groceries, will be flowing through one pipe called Amazon,' said Scott Galloway, a professor of marketing at New York University’s Stern School of Business. 'They’ll have your credit card purchase history, be able to do data-mining on your needs, offer massive selection with a reputation for low prices.'"
Excerpt from Bloomberg -- "I think these defined moments of shopping are becoming less important and people are getting more confidence with the research that they do online that these products will be available for a while, so that the definitive 24-hour 'just-buy-now' is losing credibility, especially when you see Black Friday moving into Thanksgiving. So, I just don't think people are as worried they're going to miss out."
Excerpt from The Guardian -- "And for the first time, thanks to new research by Alter and Hal Hershfield, an expert on the psychology of time at the University of California’s Anderson School of Management, we have a glimpse of just how profoundly we’re affected when we sense these milestones approaching and experience a 'crisis of meaning'."
Excerpt from NBC News -- "'Consumers are cottoning on to these clever tactics and so over time they are less likely to be fooled,' said Priya Raghubir, the chair of the marketing department at New York University’s Leonard N. Stern School of Business in New York City. 'And if they’re less likely to be fooled, the magic of Black Friday pretty much starts getting lost.'"
Excerpt from OZY -- "And even some concepts that have been percolating for some time now have proved to be a bust at some high-end boutiques. 'It’s been a little slow to catch on,' says Sam Craig, director of the Entertainment, Media & Technology program at NYU Stern School of Business."
Excerpt from Fox Business -- "We have to put [the expansion] in context. So, it's double their existing size and also it's one and a half times the size of Twitter. It also puts them at the same size as Salesforce.com, Delta Airlines, Kraft Foods. If we think about Hertz, it's been in the business forever. They're only about 11.3 billion. So, it's important to put it in context and say, what do they need it for? And they really need it for international expansion. So I think that's the interesting question. Why do they need to expand so quickly internationally?"
Excerpt from WIRED -- "'A lot of entrepreneurs are motivated to understand how to make their success repeatable,' says Prof. Williams. 'But what they have to recognize is there’s a lot of luck involved in entrepreneurship, and most entrepreneurs in the tech sector might only get lucky once.'"
Excerpt from Forbes -- "These formats tend to attract affluent shoppers who enjoy the in-store experience and finds, as well as cost-constrained consumers looking for great value. The appeal is multi-faceted."
Excerpt from CNBC -- "'There's this myth that digital levels the playing field ... I don't think that could be more incorrect,' said Scott Galloway, founder of L2. 'A lot of these guys who are struggling to meet earnings just don't have the dry powder to throw at technology.'"
Excerpt from Wallethub -- "Leave your credit card (and debit card) at home. Withdraw the cash you have budgeted to spend and pay cash for your purchases."
Excerpt from ABC News -- "'In general, it's easy to get caught up in big milestones, particularly as we age -- but of course there’s no real difference between turning 30 and turning 29 or 31,' [Alter] said. 'Our culture emphasizes years like 30, 40, 50, and 60, but we shouldn't let that shape how we live our lives.'"
Excerpt from Bloomberg Businessweek -- "Scott Galloway, founder of Red Envelope and a marketing professor at New York University’s Stern School of Business, said people generally aren’t in a shopping mood when clicking through a friend’s photos or reading Tweets (TWTR). 'So far, social and commerce are strange bedfellows,' he explained. That said, engagement rates on Instagram are 15 to 25 times higher than those on Facebook and Twitter, which makes the space particularly valuable for any company looking to make a connection."
Excerpt from New York Magazine -- "The years before beginning a brand-new decade — ages 29, 39, and so on — tend to be spent in self-reflection, according to a new paper published online today in Proceedings of the National Academy of Sciences. These are the prime What am I doing with my life? years, in other words, which prompts many people to behave in ways that suggest 'an ongoing or failed search for meaning,' the authors write. Their data suggests that these are the ages when people are more likely to either train harder for a marathon or run one for the first time; they’re also the ages when more people tend to cheat on their marriages or take their own lives."
Excerpt from Marketplace -- "'Teaser marketing' has become the norm, Lieberman says. Those teases, trailers, viral marketing, piecemeal cast and crew announcements are coming earlier, thanks to the web and the crowded comic book movie market. 'They’re saying, "Look, don’t worry, don’t start shifting allegiances, because we’re coming with these movies every year for the next five-year period,"' Craig says."
Excerpt from OZY -- "Investors have to be accredited in the U.S., which generally limits the pool of possible investors to the top 1 percent. Now? About the top 5-10 percent of the population can buy their way in, estimates NYU’s Stern Business School professor Anindya Ghose."
Excerpt from Marketplace -- "'There are a number of thing that’ll confuse people,' says Jack Jacoby, professor of marketing at NYU's Stern School of Business who says he is involved in 30 or 40 trademark disputes per year. In the case of Disney vs. Deadmau5, Jacoby says the confusion case boils down to what’s in the mind of the person who picks a mau5head t-shirt off the rack-and whether they'll think the Deadmau5 item was made by, affiliated with or allowed by Disney. 'Disney’s saying "Wait, people may think that this comes from us,"' says Jacoby."
Excerpt from WWD -- "'They [Facebook, YouTube, Instagram] seem to be pulling away and starting to suck the oxygen out of the room for everyone else,' Scott Galloway, New York University marketing professor and cofounder of L2, told WWD. Twitter, which was among the top three platforms in last year’s study along with YouTube and Facebook, saw a complete flip, according to Galloway. He called it the 'most overvalued company' — surprised that despite being valued at $25 billion, more than Clorox, Coach and Abercrombie & Fitch combined, Twitter still has flat user growth."
Excerpt from The American Bazaar -- "Recognition for Outstanding Contribution in Education – Dr. Geeta Menon: she is the 11th Dean of the Undergraduate College at NYU’s Leonard N. Stern School of Business and the Abraham Krasnoff Professor of Global Business and Professor of Marketing. She is a respected educator at the graduate and undergraduate levels, and has mentored many doctoral students who have gone on to become faculty members at top schools, including the University of Chicago, Cornell University and Dartmouth University."
Excerpt from Luxury Daily -- "'[This] campaign is not about engaging with consumers. It is about inspiring consumers, teasing them, making them get curious, igniting interest,' said Thomaï Serdari, Ph.D. brand strategist and adjunct professor of marketing at New York University, New York. 'After all, luxury, especially in such conceptual form and not as a product to be displayed and acquired, is a top-down reality.'"
Excerpt from Fox Business -- "My question is, what are you doing at the centralized account level above and beyond just listing all the stuff they've saved and they want to purchase? Are you helping them make better decisions? Are you adding value there?"
Excerpt from The Baffler -- "Serdari suggests that it is actually the increasing popularity of lower- and mid-level bags that now drives up the cost of higher-level bags. And there’s still a market for them, even at a 150 percent mark-up. Serdari says that, just as existing brands are hiking up their costs to distinguish themselves from the rest, a newly reinvented fashion brand (like Céline) might today choose to produce bags with the most marked increase (at, say, $2,500—up from $1,000 ten years ago)."
Excerpt from Al Jazeera -- "Apple's new system uses something called tokenization, which basically does not let the retailers get access to the credit card number and that's the premise on which Apple is basically pushing its system... that we will protect your data. To consumers, they're saying, we'll give you more convenience, we'll give you added security because of tokenization so that retailers don't know your credit card data. Now, for consumers, this is great. For retailers, this is not so good because, for years, they've always mined the credit card data to put in their offline and online transactions together and create a profile... they can use that to also target us with real-time advertisements when we're in the store. Now, with Apple Pay, they can't do that easily anymore."
Excerpt from The Wall Street Journal -- "The nature of work itself is dramatically changing due to the concept of an ‘on-demand’ workforce. Studies have predicted that up to 40% of the U.S. workforce population will be part of this ‘on-demand’ labor pool (contractors, freelancers and temp workers) within the next six years. The primary motivation for companies to crowdsource, whether for labor, design, ideas or funding, is to reduce costs in a challenging economic environment, as well as to harness the skills, collective knowledge and wisdom of the crowds to complement the skills of their employees."
Excerpt from WWD -- "'It’s legitimate that customers have been very disappointed with large brands and their customer relationships. Someone has had to come in,' said Thomaï Serdari, brand strategist and adjunct professor of marketing at New York University’s Leonard N. Stern School of Business. 'The customers felt quite alienated or disconnected and didn’t feel that brands spoke to them. That is what initiated this.'"
Excerpt from Bloomberg -- "'This act by CVS and Rite Aid heralds the advent of the imminent battle in the mobile pay system,' Anindya Ghose, a marketing and information-technology professor at New York University, said yesterday in an e-mail."
Excerpt from Forbes -- "For manufacturers, sample boxes away to give targeted consumers a taste, feel for, or experience with products they otherwise would probably not make the effort to get to know. There’s also far less competitive clutter in a sample box than visiting that product category section at retail, so the sampled brands have a much longer time for consumers to evaluate the selling messages on their packages. ROCKSBOX gives users who try the jewelry for a limited time, the option to purchase what they like for a reasonable price."
Excerpt from Bloomberg Businessweek -- "Apple also needs to sell consumers on Pay. Anindya Ghose, an IT and marketing professor at New York University, says the company should play up what he considers Apple Pay’s greatest strength: the added security of its token system. Right after Apple’s iPad introduction event on Oct. 16, Cook said the payment service’s security and privacy, combined with its ease of use, will appeal to consumers. 'It takes some time to roll out to banks and merchants, but I think there will be an incredible pull from customers who want it,' he said. 'At the end of the day, a merchant always does what their customers want.'"
Excerpt from Fox Business -- "The Apple brand has a lot of forgiveness. People are going to forgive them very quickly because they've got such a strong user base and it's an ecosystem that people feel locked into. I once heard it described as a prison you actually choose to go through because it's a closed system. So they're going to bounce back from this. Not a problem. I don't think it's going to have a real impact on the brand."
Excerpt from Bloomberg
-- "In 2010, de la Renta quietly sold an approximately 20 percent stake to GF Capital Management & Advisors to provide additional financing to launch a beauty business and open more stores. To leverage its brand, the company will need more capital, said Scott Galloway, who teaches marketing at New York University’s Stern School of Business. He said the brand could be valued at as much as $1 billion if it can attract less well-heeled shoppers and said a strategic buyer or private equity firm might bite."
Excerpt from Bloomberg -- "The call is 'critical,' said Scott Galloway, a professor of marketing at New York University’s Stern School of Business. 'Is she going to have the wind at her back or in her face?'"
Excerpt from Luxury Daily -- "'What is missing is cultural insight that needs to be internal,' Ms. Serdari said. 'To either partner with people who are bicultural–which is very different than bilingual, by the way–or to hire talent because even though it is expensive, [brands] will have much more return on their investment in the long term if [they] really have people who interpret who the local celebrity is, what TV show is watched, is there a Gossip Girl in Brazil, for example,' she said. '[Brands should ask], are we going to showcase our merchandise with that particular platform? Why or why not?'"
Excerpt from The New York Times -- "A handful of academic researchers have studied what goes on inside our heads when credit cards are in our wallets, and even people who do not carry a balance each month are prone to overspending for a variety of reasons. ... A study in 2008, titled 'Monopoly Money,' featured a gift card denominated in dollars. Even though the gift card lost value instantly when people used it, people were still more likely to spend freely with it than they did with cash."
Excerpt from Marketplace -- "[Icahn is] a 78-year-old man worth $23 billion, whose favorite sport seems to be arguing with CEOs. 'Activism in general draws a person who does not shy away from the limelight or shy away from a fight,' says Scott Galloway, professor of marketing at NYU's Stern School of Business."
Excerpt from Fast Co.Design -- "'If comprehending human communication consisted merely of translating sentences and syntax into thoughts and ideas, there would be no room for misunderstanding,' Kruger and company write. 'But it does not, and so there is... Email recipients only identified seriousness or sarcasm 56% of the time--not much better than chance.'"
Excerpt from Forbes -- "How much of a price premium will consumers be willing to pay for the benefits, or will the customization be viewed as a competitive tactic to increase new customer acquisitions and brand loyalty, without a price premium? In the latter case, there is a calculable marketing replacement value to customization."
Excerpt from Fox News -- "Alvin Lieberman, a marketing professor at NYU and director of the school’s entertainment, media, and technology program, sees fierce competition for The Players’ Tribune. 'Jeter has to fight among the 200-plus cable channels and the many thousands of social networks,' he told FoxNews.com. 'Will he make an impression? Yes. The question is, how long will it last?'"
Excerpt from MyFoxNY -- "There's a lot of good that's come out of the 1999-2000 dot com bust. Ecommerce is what it is today because of what we have learned from the mistakes in the past. There is collateral damage. Sure, investors lost, but society benefited."
Excerpt from Bloomberg -- "[PayPal] has been the crown jewel. This is what CEOs like. They like to be diversified with a number of assets in case one property underperforms, but here's the deal. Investors don't need CEOs to diversify for them. They can diversify on their own. They need to be accountable for one business with one core mission and one core brand and let the best assets go out on the marketplace and get the shareholder return they deserve. The biggest winners here are Icahn because he's going to do a victory lap, and not only that, the people who work specifically on PayPal who will now get options on PayPal stock."
Excerpt from CNC World -- "Tim Cook is gonna have a good legacy, I may even say great legacy. In the sense that a lot what we are seeing is still inventions during Steve Jobs' presence... technology takes a while for products to come out, so what we are seeing are possibly a lot of influences from Steve Jobs, but I wouldn't take credit away from someone like Tim Cook, I'm pretty positive that he will have an amazing legacy as well, especially with wearable technology."
Excerpt from Marketplace -- "'Anything that starts to erode or challenge the 90-day window could be disaster for them,' says Sam Craig, director of the Entertainment, Media and Technology program at NYU. According to Craig, if just 10 percent of theatergoers stayed home, it would mean a loss of more than a billion dollars in ticket sales."
Excerpt from CBC Radio -- "It really comes down to the four entities of the marketing environment. One is the consumer and their shifting tastes and preferences towards healthier products. The other is the company and what makes sense for their marketing and production efficiencies. What the company's competitors are doing is something that is always on their radar. They don't want the competition to move too far ahead or beyond them. And then, finally, there's the public voice, or community, and the educational initiatives, efforts, and governmental policies and initiatives that have worked to educate the consumer on the importance of proper nutrition for adults and children."
Excerpt from Business Insider -- "...Galloway’s basic premise is this: Everyone thinks the 'digital age' is a rising tide that will lift all boats. But really, it’s a shift in tides that favors a few super yachts and will leave everyone else stuck in the sand or worse. With this perspective, he examines the players in three arenas: Social media, retail, and the world economy."
Excerpt from Forbes -- "Apple has become the ultimate symbol of luxury. And as the luxury sector has been the most robust part of the retail industry, particularly amid the nation’s vanishing middle class, the darling of the tech world is poised for explosion growth — particularly as it tip toes into upscale fashion accessories with its new smart watch, Scott Galloway, founder and chairman of L2 and clinical professor of marketing at NYU Stern, said during the conference. More than Cartier or Hermes, 'Apple is becoming the new indicator of wealth in our society,” said Galloway, who called Apple the hands-down winner today in the digital age."
Excerpt from Pacific Standard Magazine -- "Imagine you’re working your way through a list of chores—you might have to dust some bookshelves, vacuum the rugs, and sweep the floors. Probably you’ll check off one group—one category—of chores at a time. If you dust one shelf, vacuum part of a rug, and sweep a bit over there, you’re still left with more dusting, more vacuuming, and more sweeping, making your to-do list feel interminable... That intuition turns out to be correct, according to Anuj Shah and Adam Alter. In a series of seven experiments, they show that the average person will try to tick off categories of unpleasant tasks before moving on to the next. They’ll do the opposite for more enjoyable things. That way, there are more categories left to sample from—even if the number of things in those categories is the same, that makes it feel like the good times last a little longer."
Excerpt from CCTV -- "China's ecosystem, regulation, and government favors local players, so to seriously expand into the Chinese market, you need a big brother and basically by taking money from Alibaba, you get a big brother on the ground in China."
Excerpt from The Wall Street Journal -- "According to the study, commuters purchased 2.1% of the deals when the train was at two people per square meter, for example, versus 4.3% at five people per square meter. A stuffy train, the study concludes, can effectively send commuters into the hands of brands.'This was the mechanism to cope with the loss of personal space in a crowded situation,' said Anindya Ghose, co-director of Stern’s Center for Business Analytics and co-author of the paper. 'Commuters essentially escape from all of this by going to the personal mobile space.'"
Excerpt from Forbes -- "'Gamification' uses characteristics like challenges, rewards, competitions, and moving to the next level based on performance skills or luck, in non-game contexts. It’s often accompanied by progress tracking metrics. The objectives are to engage users and change their behaviors in ways brands and organizations want. The extremely broad and expanding range of ways gamification has been successfully utilized in recent years provides insights into other ways the tactic can achieve strategic objectives."
Excerpt from The Economist -- "Republicans and Democrats do have different shopping habits, observes Vishal Singh, an academic who studies marketing at NYU Stern. Republicans tend to drink more American beers; Democrats more foreign and craft brews. In Republican-voting districts Cracker Barrel, a southern-themed restaurant, is common; upscale Whole Foods shops cluster in Democratic areas. But this mostly reflects the different lives Democrats and Republicans lead. Southern food is popular, unsurprisingly, in the South, which is heavily Republican. Costly groceries are popular with affluent urbanites, who tend to be Democrats."
Excerpt from Forbes -- "Does retail therapy remind people of their shortcomings, distract them from cognitive tasks and break down their self-control? The paper suggests that all of those things happen, unless someone tells the person that he made a smart choice in getting the product he hoped would make him more competent."
Excerpt from NBC News -- "'Many people don’t want to feel like they have been left behind,' said Russ Winer, professor of marketing at the NYU Stern School of Business. 'If you’re with out with someone and they pop out a flip phone, someone is bound to make a joke about it.'"
Excerpt from Bloomberg Businessweek -- "Apple could foster the creation of such integrated ecosystems, by adding payment software and services to its tightly integrated family of products. By detecting an iPhone’s location, retailers could push coupons to customers as they shop, or even let people order food based on the show they are watching. 'It sounds like fiction, but it’s going to be fact,' said Anindya Ghose, a professor of marketing at New York University’s Stern School of Business."
Excerpt from OZY -- "'The old conjecture — through the ’90s — was that Internet shopping would make everybody more price-sensitive,' explains Priya Raghubir, chair of the marketing department at NYU Stern School of Business. Which should get you a better price. But there’s a 'more recent phenomenon' at play here, she says: The consumer might be worse off. ... Company priorities are shifting, too, says Anindya Ghose, a marketing and IT professor at Stern. They once channeled much of their strategy budgets to advertising and marketing. Now they’re redirecting some of those millions to pricing strategy, a 'historically underinvested sector,' with investments in technology, data and analysis that help companies reach that sweet spot where you’ll still buy their stuff but they’ll make the most money."
Excerpt from Pacific Standard -- "...Burtch and colleagues Anindya Ghose and Sunil Wattal went to 'one of the world’s largest online crowdfunding platforms,' as they describe it in their paper, and proposed a simple experiment... they found a privacy effect, meaning about five percent more people gave when they had to pay first and select privacy options later. But the authors also found what they termed a publicity effect: When users saw the privacy options last, those who went through with a contribution gave $5.81 less on average, the net result of fewer very large or very small (but still non-zero) amounts."
Excerpt from Fox Business -- "The business implications are really exciting because what we've got here - let's get away from the specifics of the drone - what we've got here is Google X, and this is what I love about the Google X program - they're basically starting from a blank sheet of paper, they're disrupting the old infrastructure model...which is the airport, go to a depot, go to a truck model which was based on the railways, so they're starting from a blank sheet and saying if we came here today and we had to get stuff to people, how would we look at doing that. So it's a new infrastructure idea from the ground up and that's what's exciting."
Excerpt from Bustle -- "Readers may be too immersed in a tragic story to consider its fictional nature … As a result, consumers’ emotional reactions to these experiences may be just as strong as their reactions to experiences that involve more proximal events (such as real-life stories)."
Excerpt from VICE -- "According to the researchers, at issue is a preemptive 'priming' impulse in users that ultimately affects how much they donate. Presenting users with information controls before payment likely scared off some users not already aware of privacy issues on the web and encouraged users who were to donate more, knowing that the exact amount would remain hidden."
Excerpt from Racked -- "[Serdari] noted that in recent years, Chanel has added a slew of new products that fall within the $600-$1000 price range. This is, of course, still expensive, but these purchases are considerably more affordable than a $5,000 purse. 'In order to maintain exclusivity and to keep increasing profit, they must increase the price of bags,' she explained."
Excerpt from The Australian -- "While companies sell Fair Trade food, clothing and bedding products because they believe in being socially responsible, the goods can also be part of a marketing strategy, says Russell Winer, a marketing professor at New York University's Stern School of Business. Sixty per cent of shoppers are willing to pay the higher prices that Fair Trade items tend to have, according to a 2013 study he co-wrote."
Excerpt from The Huffington Post -- "Just as companies have begun in recent years to monitor social media like Facebook and Twitter for feedback, the recent spate of high-profile recorded customer-service calls may push some companies to improve their customer service, according to Priya Raghubir, a professor of marketing at New York University's Stern School of Business. 'Just the mere fact that consumers could be doing this will get companies to start being a little more cognizant of trying to reduce the extent they try to hold customers hostage,' Raghubir told HuffPost."
Excerpt from Bloomberg -- "I think [Google's] ultimate goal, even if none of these great things - self-driving cars, or blimps that increase broadband - come to fruition ... as long as they maintain that status as the supreme source, the most trusted source of information in the world, they're going to do just fine without driverless cars or any other product. So the future looks pretty good for them other than the law of big numbers. It's hard to improve a 400 billion dollar market cap."
Excerpt from Forbes -- "I’ve been amazed each time I discover a new, innovative Microsoft Kinect application for Windows gesture, voice and movement sensing technology. The areas are as diverse as healthcare, education, retail and business-to-business product demos. What Microsoft has done with Xbox Kinect beyond video games highlights two important aspects of new product innovation I think more firms should engage in..."
Excerpt from Reno Gazette Journal -- "Kruger and Dunning refer to their finding as the 'dual burden' of the unskilled: 'Not only do these people reach erroneous conclusions and make unfortunate choices, but their incompetence robs them of the metacognitive ability to realize it.'"
Excerpt from Fox Business -- "If you look at the opportunity [of Vurb], I think it's fantastic. They've innovated - it's a typical work-around because it's amazing that nobody else is looking at this situation. The reason for that, I think, is it wasn't a big enough problem to be really broken, it was just one of these...small frustrations that people got complacent about. The second thing was there's been a value shift in the markets so people are moving away from the web on to mobile so they're capitalizing on search for the mobile future. The third thing is they've really leveraged an ingrained behavior."
Excerpt from BBC News -- "Sam Craig, professor of marketing and international business at New York University's Stern School of Business, agrees with Brompton's patient, long-term approach to the US market, saying that such a policy is vital if a foreign firm wants to gain a foothold. 'There is a big difference between selling products in the US and establishing a strong presence,' he says. 'Your product or service has to stand out, be distinctive, and offer superior value.'"
Excerpt from CKGSB Knowledge -- "The rate of change in the world has been accelerating in terms of in developing economies, how easy it is to start a business, the rapidity with which commercial ventures are growing and changing, the recognition of really serious global problems that need more creative solutions to be solved, everything is moving more quickly and the standards are getting higher. So [there is a] much more competitive environment, much more rapidly moving environment, we need new ways to do things."
Excerpt from Business Insider -- "In a New York University study, researchers found that people with easier-to-pronounce names often have higher-status positions at work. One of the psychologists, Adam Alter, explains to Wired, 'When we can process a piece of information more easily, when it's easier to comprehend, we come to like it more.' In a further study, Alter also found that companies with simpler names and ticker symbols performed better in the stock market."
Excerpt from Today.com -- "'There’s a theory known as reciprocal disclosure, which suggests that friendships are built on a foundation of mutual disclosure. When you share a piece of personal information — a name, for example — you signal to other people that you’re willing to interact with them. In turn, they might open up to you, share a piece of personal information that further strengthens the relationship, and so on. So yes, wearing a nametag might encourage people to approach you — and, in time, it might become the first step in a budding relationship.'"
Excerpt from The Wall Street Journal -- "Alibaba's offer to crack down on gray-market goods for brands that open Tmall stores provides a powerful incentive for brands to join the site, said Scott Galloway, chief executive of L2 Inc., a New York-based research firm."
Excerpt from Bloomberg -- "'It’s definitely pay to play and they are definitely muscling brands and retailers around,' said Scott Galloway, a marketing professor at New York University’s Stern School of Business and co-founder of L2, a New York-based research firm that plans to publish its Amazon findings today with the title 'Great White Shark.'"
Excerpt from BBC Radio -- "Corporate America has become rapacious and Levi's and the shareholders have always stayed true to their core about doing good so there's a ton of people that are rooting for them. That's why I still buy Levi's."
Excerpt from Pacific Standard -- "'Although forecasters predicted less intense emotional reactions when reading about a distant (fictional) event than when reading about a proximal (real) event,' the researchers write, 'experiencers actually reported equally intense emotional reactions when they believed the story was fictional as when they believed it was real.'"
Excerpt from Marketplace -- "'They’re basically in a monopoly selling position,' says Russell Winer, chair of the marketing department at NYU’s Stern School of Business. 'Since they don’t allow you, theoretically, to bring food into theaters, they can pretty much charge what they feel the market will bear.'"
Excerpt from LinkedIn -- "Porsche, one of the most revered brands both because of its long history but also because of its achievements, has proved time and again that form stems from good design while it also expresses good design. Architect Mies van der Rohe’s dictum 'form follows function' has found its perfect manifestation in Porsche 911, a legendary car that has been in production since 1963 and has been evolving ever since."
Excerpt from MarketWatch -- "'This new act would lead to greater price confusion and would be a big step backward,' [Morwitz] says. 'The most important piece of information consumers need to know is how much the air ticket will cost them in total and whether they can afford it,' Morwitz says. Airlines break down the total cost of the ticket during the booking process, she adds."
Excerpt from Luxury Daily -- "When Chinese interact with Western retailers, they often complain about translation and shipping issues, miscalculation of prices and fees and inability to pay in RMB. Alipay, a product established in China and designed to respond to the demographic particularities of the Chinese consumer is positioning itself as the only product that can bridge East and West to make online shopping easy and enjoyable. Also, Alipay provides a new opportunity to Western retailers to increase their presence in the Chinese market without having to physically move there."
Excerpt from Forbes -- "Best-case corporate uses of Pinterst include a mix of company generated pins (some of prior blog posts), and curated customer generated content the company screens and chooses. Pinterest provides another way to deliver branded content that target customers will want to read, because it can help them in their jobs and personal lives, and is relevant and interesting."
Excerpt from Bloomberg -- "Will it work? Probably not. And the same reason why we don't buy products or shop online when we're in a bar, why you're not in a commerce orientation when you're on vogue.com... A lot of stores opened on Facebook in 2012 and the majority of them closed in 2013. We're just not in a buying mood when we're looking at our friends' kids' pictures... What it probably is is a trojan horse to get your credit card number. Because once you have someone's credit card number, you're much further down the funnel in terms of things you can offer them and make it very seamless and frictionless for them to buy something."
Excerpt from Fox Business -- "'Consumers seem to prefer many small discounts to a few large ones and their perceptions of average prices do not drive their store choices,' the researchers wrote. 'One reason consumers find these retailers so attractive is that their product prices tend to be cheaper than those of their competitors on the majority of shopping trips.'"
Excerpt from The New York Times -- "Russ Winer, a professor of marketing at the Stern School of Business at New York University, said the campaign was 'an important thing for Ryder to do' for businesspeople who have misperceptions about its current strategy."
Excerpt from Associated Press -- "While companies sell Fair Trade food, clothing and bedding products because they believe in being socially responsible, the goods can also be part of a marketing strategy, says Russell Winer, a marketing professor at New York University's Stern School of Business. Sixty percent of shoppers are willing to pay the higher prices that Fair Trade items tend to have, according to a 2013 study he co-wrote."
In a new study, NYU Stern Professor Vicki Morwitz and her co-authors, Shai Danziger of Tel Aviv University and Liat Hadar of the Interdisciplinary Center Herzliya, find that consumers who try to maximize savings will choose retailers that they believe offer lower prices more often.
Excerpt from E-Commerce Times -- "Since secrecy is such an integral component, it seems a little surprising that Secret would want to add Facebook integration, said Anindya Ghose, professor of IT and marketing at New York University and co-director of the Center for Business Analytics at NYU Stern. ... 'At first glance, it seems counterintuitive to me. The foundation of Secret is based on preserving anonymity. A potential integration with Facebook can jeopardize the comfort feeling that current users have with this app,' Ghose suggested."
Excerpt from TIME -- “'Here you can evaluate the quality of output over time and then decide whether you want to continue subscribing or not,' says Anindya Ghose, a professor of information, operation and management sciences at New York University who also studies crowdfunding. 'It’s a very positive self-reinforcing cycle where people give small amounts of money, which incentivizes artists to do a better job, which then leads people to give more money more frequently.'"
Excerpt from Financial Review -- "'It’s a rebirth of the notion that bigger is better,' says C. Samuel Craig, director of New York University’s Stern School of Business entertainment, media and technology program."
Excerpt from Bloomberg -- "IBM is a huge company, and right now, if you're not Google or Apple, it sucks to be a big company in tech. Anyone associated with the desktop era of the 80s and 90s is suffering, whether it's HP or IBM... IBM is better suited than those guys because they have a really robust services division."
Excerpt from MarketWatch -- "More movies, television shows and live sporting events being produced by one company means less competition and more seller power, says Samuel Craig, director of the Entertainment, Media and Technology Program at New York University’s Stern School of Business. 'Consumers may see a slight increase in their cable bill to see the content they want,' he says. As media reports of the bid have suggested, it’s unlikely that the Federal Communications Commission would allow one company to own both CNN and Fox News, he adds."
Excerpt from Bloomberg -- "I think a lot of it's semantics. I think wearables is going to be huge, but I think this [the smartphone] is going to be your wearable. I think that you're going to get a lot of health devices and a lot of tracking on here... I'd put this right up there with mass customization and 3D printing as some of the things the media seems to be much more excited about... the performance is not living up to the promise yet."
Excerpt from Environment & Energy Publishing -- "'The idea is to remind the consumer or educating about this industry's positive spillover effects on the society, like job creation, clean energy, etc.,' Erdem said. The education effort can't hurt if industry investments 'may result in even higher electricity charges. ... They don't want a backlash from the consumers so they want to prepare the ground for that.'"
Excerpt from The Huffington Post -- "Political ideology plays a role in shopping behavior, according to Vishal Singh, a marketing professor at NYU’s Stern School of Business who has studied the topic. Singh’s research shows that conservatives are more likely to pick more established name brands over generics and are slower to adopt new products. They also tend to favor domestic over foreign beers. These trends are consistent with attitudes associated with conservatism, such as being skeptical of new experiences, Singh said."
Excerpt from Marketplace -- "In order to draw people to the site, Yahoo needs strong, unique content – different from what Netflix or Hulu is offering, says Sam Craig, a professor at NYU’s Stern School of Business. 'It’s a crowded marketplace out there and unless you have something with an identity, people aren’t going to come to it,' he explains."
Excerpt from Cosmopolitan -- "Economists call it the denomination effect: When you have small bills, you're more apt to spend them on little stuff. On the other hand, you wouldn't break a $50 or a $100 bill to buy a pack of gum or a soda."
Excerpt from Forbes -- "One of the very best forms of stimuli comes from looking at other industries for ideas, relevant analogies, and problem solving. The trickiest part is to figure out which industries to benchmark. That, in itself, requires brainstorming sessions."
Excerpt from Scientific American -- "That music can move us is no surprise; it’s the point of the art form, after all. What’s new here is the manner in which the researchers have quantified in fine-grained detail the cognitive ramifications of unpacked melodic compounds. This investigation of music’s building blocks may be more relevant than you suppose. Nowadays, experts in the production room can hone a track—the timbre, tone, rhythm, phrasing—with digital precision. These songwriters and producers are the true geniuses behind the success of popular music today, and they seem to have an intuitive grasp of the phenomena underlying the findings of this psychology article. An extra breath-sound here, a pitch adjustment there—these additives pepper the songs we hear on the radio. So the next time you hear a piece of music from the Billboard Top 40, it may be interesting to wonder, how many components were manipulated just so, in order to change the way I think?"
Excerpt from The Huffington Post -- "'There are emotional reasons for why [customers] are loyal, in spite of new information that there might be safety issues,' Erdem said. 'For example, these people may have memories of GM cars. They may remember things growing up with their families in a GM car... It's not rational,' Erdem said."
Excerpt from New York Magazine -- "As Adam Alter, a psychologist at NYU who has studied name effects, explained in an email, 'When people aren’t sure what the candidates believe, they’re often swayed by irrelevant information, like the candidates’ names.'"
Excerpt from Crain's New York Business -- "'Small businesses are struggling with lower demand and the expectation of greater value while their rent and other costs aren't going down proportionally,' said Jeffrey Carr, clinical professor of marketing and entrepreneurship at New York University Stern School of Business."
Excerpt from Fox Business -- "I think it's less about Uber and it's about the sharing economy. This is the biggest thing that investors have been excited about in a long time. The reason why? The sharing economy - it's not just an economic revolution, it's a behavioral revolution. These companies like Uber are shaping and changing behavior."
Excerpt from Fox Business -- "You've got to be about sales and distribution at this point. You've got the platform, it's all about making that pitch pitch-perfect for the venues - what are the advantages in making the change because they're steeped in inertia, these whole point-of-sale systems. That's going to be the big challenge for you guys."
Excerpt from Financial Times -- "Scott Galloway, clinical professor of marketing at the NYU Stern School of Business and founder of L2, a think-tank for digital innovation, advises: 'The best collaborations let bloggers do what they do best: curate content that resonates with their established audience. Discerning readers will quickly detect when a blogger has gone corporate.'"
Excerpt from MBAPrograms.org -- "The takeaways are learning what measurements from social media to use, and seeing the relationship between the actions you take on this platform and their results. 'The causal relationship is more useful and reliable than mere prediction,' says Ghose. All this, he adds, can improve one's management skills because they teach you how to use data to drive decisions."
Excerpt from Ecommerce Times -- "'In the case of Zappos, because it is about prospective job candidates, people are going to be very measured and selective about what they say and do on these internal forums,' Ghose told the E-Commerce Times. 'They would want to give the best possible impression to prospective recruiters, and so their content will be very carefully curated.'"
Excerpt from The Globe and Mail -- "In the retail sector, Mr. Galloway argued that Amazon.com Inc. is a big winner at the expense of brands that have weak digital strategies, such as Target. He offered what might be the best metaphor I’ve ever heard to explain what Amazon is doing by building gigantic fulfilment centres outside of urban areas. He suggests that while the cable company is your conduit for digital bits (think cable modem service), Amazon’s fulfilment business is set to become your conduit for atoms (physical stuff). Because Amazon spends so much money on technology and fulfilment, Mr. Galloway says it’s like they’ve gone underwater with a huge oxygen tank and forced their competitors, who have much smaller oxygen tanks, to dive down too. He calmly predicts that the weaker players will run out of air and drown."
Excerpt from AdAge -- "But releasing an app pits brands against the commandeering forces of social media and games. 'Unless you have something that's an incredible application in terms of utility, it's just a tree falling in the forest,' said Scott Galloway, a marketing professor at NYU. 'No one hears it.'"
Excerpt from Yahoo! Finance -- "In the second stage of the research, New York University’s Dr Adam Alter studied 500 first and last names of US lawyers. He found that those with the most pronounceable names were promoted faster than their unusually named counterparts, even though they had comparable skills and experience."
Excerpt from Fashionista -- "'We have seen a great decline in brand presence on Tumblr, which is a negative forward looking indicator for the platform,' Scott Galloway, founder of digital luxury consultancy L2, says."
Excerpt from BedTimes Magazine -- “'Any organization that’s only embracing incremental change is in a dangerous position,' said Williams. 'That path is getting narrower and narrower, until at the end, the customer has forsaken you for someone else that you didn’t even see coming.'”
Excerpt from Fox Business -- "I think it's actually a perfect fit. I see complete synergy between the brands because, when you think about it, the actual guy who designed the headphones used to be the head of design at Apple... People have to stop thinking about Apple as a technology company now and start thinking of them as a fashion and a lifestyle brand... They're also the disruptors... they wouldn't go and acquire someone who's just copied them. And if you look at what Beats did, they're the complete opposite to Apple. So Apple's coming out with these little light headphones, they came out with these big heavy bass headphones. Apple was coming out with something very subtle you hardly see, they were coming out with something very obvious."
Excerpt from The New York Times -- "'To position it as a status symbol, as something you buy to impress other people, doesn’t make sense,' [Meyvis] said. 'Other people don’t see it. You don’t talk about it. It makes more sense for mattress advertising to take a functional approach that provides a solution to a problem,' as the ComforPedic iQ campaign does, he said."
Excerpt from Bloomberg -- "The percentage of the traffic you get from Facebook to a retailer does not convert at a high rate. The traffic is what we could call low-grade traffic. Whereas, the traffic coming off of Instagram tends to convert at a high rate and have a higher average order value when people do buy."
Excerpt from CKGSB Knowledge -- "We can quantify the dollar value of innovation. And I think that’s one of the major issues that many managers face. They have to find out whether they should to put more money into the R&D or stop it. That’s a major decision and that depends on expected value of that innovation which we can quantify."
Excerpt from Forbes -- "From little butter almond flavored pastries that come free with each coffee at Financier shops in New York City, to free hemming of pants over $29.95 at Uniqlo, to free Cosmos served at Dashing Diva nail salons in New York City, customer touchpoints can be powerful differentiators vs. competitors and can also generate significant buzz and earned media!"
Excerpt from Smart Company Australia -- "Drawing on a number of studies, Alter put forward the case that bursts of ‘artificial complexity’ can shake people out of their stupor. In a sense, the occasional wave in otherwise flat surf can force us to concentrate a little harder."
Excerpt from Financial Times -- “'These companies are hot on the heels of Instagram, and keen for first-mover advantage in the nascent field of visual social commerce,' says Scott Galloway, founder of L2. 'Regardless, Instagram remains head and shoulders above the competition. In under two years, it has become the most powerful social media platform for visual-based branding in the world,' he said."
Excerpt from Fox Business -- "I'd want to see the results of some small-scale experiments. I think it's great you've got these pilots lined up, but I think they're going to be really important. You've got to ask what resources do you need to complete these pilots, what questions do you need answered, and how do you measure the success of these mini-pilots, because that's going to dictate how you scale this up."
Excerpt from USA Today -- "With the inundation of online ads, marketers are realizing that their standard ways of advertising are not always effective, said Anindya Ghose, marketing professor at NYU's Stern School of Business. 'I think we will see more of these novel, interactive ads in the next few years,' Ghose said."
Excerpt from Re/code -- “You either pay to play or you go out of business. … It’s slowly sucking the air out of all the other big e-commerce players.”