Marketing in the News
Current Faculty and Ph.D. Student Headlines
– Faculty News
Prof. Scott Galloway on Michigan's governor, Rick Snyder
May 08, 2012
Excerpt from Reuters India -- "'This is a guy who got along with the board, who got along with employees and who got along with Ted Waitt as the stock went from $80 to a buck,' said Scott Galloway, a well-known activist investor and marketing professor at New York University who was on Gateway's board at the time."
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– Faculty News
Prof. Samuel Craig on the options for online TV content providers
May 02, 2012
Excerpt from Marketplace -- "If you sell more ad time you increase the clutter, it becomes less desirable as a watching experience place for consumers. So you're ultimately between a rock and a hard place."
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– Faculty News
Prof. Tulin Erdem observes changes in classic advertising agencies
May 01, 2012
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– Faculty News
Dean Geeta Menon on an anti-childhood obesity ad campaign
May 01, 2012
Excerpt from The New York Times -- "Geeta Menon, a professor of marketing and dean of the undergraduate college at the Stern School of Business at New York University, said she liked the ads’ suggestion of 'tactical things people can do to be healthier.'"
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– Faculty News
Prof. Adam Alter's co-authored research on exceptional expenses is referenced
April 27, 2012
Excerpt from The Wall Street Journal -- "'The Exception Is the Rule: Underestimating and Overspending on Exceptional Expenses,' Abigail B. Sussman and Adam L. Alter, Journal of Consumer Research (forthcoming)."
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Additional coverage appeared in Association for Psychological Science.
– Business and Policy Leader Events
NYU Stern Hosts the 2012 Tribeca Disruptive Innovation Awards
April 27, 2012
The third annual Tribeca Disruptive Innovation Awards, hosted at NYU Stern, honored several leading disruptive innovators who have impacted the worlds of business, technology, arts and entertainment. Founder of Twitter and Square Jack Dorsey and Room to Read founder John Wood received the Lifetime Achievement awards. Other honorees ranged from pop star Justin Bieber and Rick Rubin, who founded Def Jam Records in his NYU dorm room, to Steven A. Curley for his advances in cancer treatments and Dr. Patricia Bath, the first person to demonstrate Laserphaco cataract surgery.
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– School News
The Tribeca Disruptive Innovation Awards, held at NYU Stern on April 27, are featured
April 27, 2012
Excerpt from The Huffington Post -- "The Tribeca Film Festival, in association with Harvard Professor Clayton Christensen and the Disruptor Foundation, honored 18-year-old Bieber, along with his manager Scooter Braun, were honored [SIC] for breaking the music industry mold. Bieber, wearing his favorite varsity jacket, was on hand at New York University's Stern School of Business to accept his award."
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– Faculty News
Prof. Adam Alter's co-authored research on how people think about "exceptional expenses" is featured
April 26, 2012Excerpt from The Wall Street Journal blog -- "Abigail B. Sussman, a doctoral candidate at Princeton, and Adam L. Alter, an assistant professor of marketing at New York University’s business school, conducted several experiments to explore how people think about 'unusual and infrequent' expenditures."
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– School News
Prof. Jeffrey Carr on Stern's annual New Venture Competition
April 22, 2012
Excerpt from Crain's New York Business -- "'We'd found that it was hard to choose winners,' said Jeffrey Carr, who heads NYU Stern's Berkley Center for Entrepreneurship & Innovation. 'So we decided last year to pull out the tech competition [into a standalone category].'"
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– School News
Prof. Al Lieberman on NYU Stern’s “The Craft and Commerce of Cinema: Cannes Film Festival” course
April 19, 2012
Excerpt from Variety -- "As with all school programs, the key incentive is the leg-up it gives students. 'It's an important part of their educational experience,' says NYU's Lieberman. 'People come back and say, 'This changed my life.'"
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– Research Center Events
Center for Measurable Marketing Speaker Series with John Bell of Social@Ogilvy
April 19, 2012
The Center for Measurable Marketing will host Social@Ogilvy’s Global Managing Director John Bell to discuss “The Value of Integrated Social Media Marketing: A Sales Impact Study.”
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– Press Releases
Profs. Richard Sylla and Yacov Trope Among NYU Faculty Elected as 2012 AAAS Fellows
April 17, 2012
The American Academy of Arts and Sciences (AAAS) has elected eight New York University faculty as fellows: Crispin James Garth Wright, a professor of philosophy; Yacov Trope, a professor of psychology; Danny Reinberg, a professor of biochemistry and molecular pharmacology, NYU School of Medicine; Elizabeth Phelps, a Silver Professor of Psychology and Neural Science; Paul Boghossian, a Silver Professor of Philosophy; Richard Sylla, Henry Kaufman Professor of the History of Financial Institutions and Markets at NYU’s Stern School of Business; Daryl Levinson, David Boies Professor of Law at NYU’s School of Law; and Marvin Trachtenberg, Edith Kitzmiller Professor of Fine Arts at NYU’s Institute of Fine Arts.
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– Faculty News
Prof. Hal Hershfield's research shows viewing your future-self can help you save
April 11, 2012
Excerpt from NPR All Things Considered -- "Hershfield and a group of researchers wanted to help young people vividly imagine their own old age, so they recruited college-age men and women, gave them goggles and sent them into a virtual reality laboratory where they encountered a kind of mirror."
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– Faculty News
An op-ed by Prof. Eric Greenleaf on downtown Manhattan's school overcrowding
April 11, 2012
Excerpt from Downtown Express -- "The consequences for Downtown Manhattan’s post-9/11 rebirth may be devastating. Unless a sensible overcrowding solution is found soon, many families will move out of Downtown, and not just wait-listed families will leave."
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– Faculty News
Honoring Professor Susan Douglas
April 26, 2012
Every year Emerald invites each journal’s Editorial Team to nominate what they believe has been that title’s Outstanding Paper and up to three Highly Commended Papers from the previous 12 months. Professor Susan Douglas's paper co-authored with Professor Samuel C Craig has been included among these and I am pleased to inform you that their article entitled “The role of context in assessing international marketing opportunities” published in International Marketing Review has been chosen as an Outstanding Paper Award Winner at the Literati Network Awards for Excellence 2012.
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– Faculty News
Prof. Tom Meyvis on New Balance promoting its US-produced running shoe
April 04, 2012Excerpt from The New York Times -- "Tom Meyvis, an associate professor of marketing at the New York University Stern School of Business, warned, however, that although running-shoe buyers might say they care where merchandise was made, 'in a concrete shopping situation, a lot of ideals don’t matter that much anymore. Features such as price and design have a bigger impact.'"
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– Faculty News
Prof. Priya Raghubir's "denomination effect" is cited
April 01, 2012
Excerpt from All You Magazine -- "Research [by Professor Priya Raghubir] shows that you might be less likely to break a $50 bill for a spur-of-the-moment purchase than smaller currency."
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– Faculty News
Prof. Vicki Morwitz on alternative ways to keep track of your cell phone
March 23, 2012
Excerpt from SmartMoney blog -- "'You can teach yourself to be more mindful,' [Morwitz] says. 'After losing my favorite hat in a taxi, I now mindfully check the taxi seat every time after I get up and before I close the door.'"
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– Faculty News
Prof. Scott Galloway's digital IQ ranking of hotels is featured
March 22, 2012
Excerpt from Reuters -- "'The number one score [on L2 Think Tank's Digital IQ Index: Hotels report] by Four Seasons reflects the brand's robust presence on social media platforms coupled with what we believe is the best website in the industry,' said Scott Galloway, L2 founder."
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– Faculty News
Prof. Sam Craig on marketing efforts for "The Hunger Games"
March 22, 2012Excerpt from Reuters -- "You've got trailers for the web, you've got games for the iPhone, you've got Twitter, you've got Facebook and they did one clever thing: they had a contest, they invited some fans to the set to get them involved so these kids are really honored to be there and they want to tell everyone else."
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– Press Releases
NYU Stern’s Center for Measurable Marketing (CMM) Releases Study on Conversational ROI™
Researchers at NYU Stern's Center for Measurable Marketing (CMM) announced today that M&M'S ranked highest among Super Bowl XLVI advertisers in generating Conversational ROI™. The confectioner generated the highest initial levels of online engagement in CMM's in-depth analysis of online buzz, finishing second only to Doritos in terms of continued conversation.– Faculty News
Prof. Hal Hershfield's research on saving for retirement is featured
March 20, 2012
Excerpt from MSN Money Frugal Cool blog -- "'We'd rather have something now than wait for (the reward) to be bigger in the future. The future exists in a vague and murky way,' notes Hershfield, an assistant professor of marketing."
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– Faculty News
Excerpt from Inc. Magazine -- "There are many ways to make products more sustainable, but if you want to do as much as possible and benefit financially as much as possible, sustainability should be the goal at the start of product development."Prof. Priya Raghubir on the brand loyalty of Apple's customers
Excerpt from Reuters -- "It's what the brand represents, not necessarily only lifestyle. So lifestyle could be part of it but the overall personality, what it signals to that consumer about the consumer themselves, which is smart, innovative, cutting edge, and worth a few extra dollars."Watch the video
Prof. Sam Craig on “Subway Fresh Artists Filmmakers” being expanded to NYU ProMotion Pictures
March 07, 2012
Excerpt from Variety -- "'Today's content industry depends upon creative, business and technological excellence, and the opportunity for our students to combine forces has been truly inspiring for them and our faculty alike,' said Sam Craig, director of the entertainment, media and technology program at NYU's Stern School of Business."
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– Faculty News
Prof. Scott Galloway on L2's recent Digital IQ ranking of luxury jewelery and watch brands
March 07, 2012
Excerpt from Financial Times -- "From a distribution perspective, watch and jewelery brands have traditionally sold through third-party retailers that not only manage inventory but also the relationship with the end consumer. The shift to digital requires both a shift in operations to facilitate a direct-to-consumer selling channel and a much larger strategy for managing these relationships" –Scott Galloway
– Faculty News
Prof. Eitan Muller on Apple's marketing strategy for the iPad3 release
March 05,2012 
Excerpt from The Washington Post -- "'With the iPad, Apple is relying on the fact that they have a package to offer with the iPhone, iPod and laptop at home and all the content under that umbrella,' said Eitan Muller."
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– Faculty News
Prof. Hal Hershfield's research on saving for retirement is highlighted
March 05, 2012
Excerpt from TIME -- " ... Ersner-Hershfield [have] come up with an imaginative way, by taking pictures of subjects and running them through software that adds 30 years to their age. People who see the self of tomorrow and then participate in a simulated 401(k) exercise put away more money than those who haven't gotten a glimpse of the person who awaits them three decades hence."
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Additional coverage appeared in The New York Times.
– Faculty News
Prof. Scott Galloway says publishers must embrace Facebook
March 02, 2012
Excerpt from Women's Wear Daily -- "Galloway said publishers should be spending more with Facebook because it’s the least expensive way to target a young, affluent audience."
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– Faculty News
Prof. Vicki Morwitz on retail pricing tricks
March 01, 2012Excerpt from SmartMoney -- "'A high-end restaurant will charge $32 for a steak because it makes it seem more luxurious than a steak for $31.99,' [Morwitz] says."
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– Faculty News
Prof. Priya Raghubir on the psychology behind supermarkets
February 28, 2012
Excerpt from NBC -- "Even if there is no price promotion on items on an end-of-aisle display, many consumers assume there is." -- Raghubir
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– Press Releases
NYU Stern Announces MBA Specialization in Digital Marketing
February 28, 2012
To more formally prepare MBA students with the strategic and analytical skills to guide organizations navigating a digital world, NYU Stern has launched a Digital Marketing specialization. Starting in spring 2012, students have the opportunity to focus their studies on a mix of marketing and information systems (IS) courses that will equip them with the knowledge to create value in an increasingly complex and changing digital world.
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– Faculty News
People with easy-to-pronounce names are likely to be favored according to Prof. Alter's research
February 24, 2012
Excerpt from WIRED -- "'When we can process a piece of information more easily, when it’s easier to comprehend, we come to like it more,' said psychologist Adam Alter of New York University."
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– Faculty News
In an op-ed, Prof. Michelle Greenwald says the user experience can make or break a business
February 24, 2012
Excerpt from Inc. Magazine -- "All businesses, whether big or small, should go to the trouble of learning those little things that customers value above and beyond the basic product or service." -- Greenwald
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– Faculty News
Prof. Samuel Craig on companies profiting from dead celebrities
February 21, 2012
Excerpt from Bloomberg Businessweek -- "Rule No. 1, however, is never, ever price gouge. 'You don’t want to be viewed as taking advantage of a tragic situation,' Craig says."
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– Faculty News
Prof. Samuel Craig on how young people and older generations differ in their use of technology
February 18, 2012Excerpt from Variety -- "There are significant differences in how youngsters and their elders use technology. For example, young people 'don't have landlines; they have cell phones,' observes Sam Craig, director of the Entertainment, Media and Technology Program at NYU's Stern School of Business."
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Prof. Adam Alter's research finds having an easy-to-pronounce name can help you succeed
February 17, 2012
Excerpt from MSNBC -- “'People tend to feel more positive about things that are easy to process mentally, and with work colleagues that means better relationships,' said Adam L. Alter, an assistant professor of marketing at New York University’s Stern School of Business."
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Prof. Hal Hershfield's research on saving for retirement is featured
Excerpt from US News & World Report -- "In a series of studies conducted with colleagues, Hershfield explored that connection between future selves and savings, and found that the more connected we feel to our future selves, the more likely we are to save."
– Faculty News
Prof. Michelle Greenwald says TV ads are best when a brand wants to reinvent itself
February 13, 2012Excerpt from Reuters -- "'Social media is better for deals and promotions,' said ... professor Michelle Greenwald, who earlier in her career was an executive at PepsiCo and Disney. TV is the best bet for a brand that is in a hurry to remake itself, she added."
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– Faculty News
Prof. Adam Alter's research shows an easier-to-pronounce name can help you get ahead
February 11, 2012Excerpt from MSN Health & Fitness -- "The name bias probably extends to other professions as well, according to study co-leader Adam Alter, from the Stern School of Business. 'People simply aren't aware of the subtle impact that names can have on their judgments.'" Additional coverage appeared in The Wall Street Journal, WTOP.com, Drugs.com, Medical News Today, Colorado Springs Business Journal and Crikey.com.
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– Faculty News
Prof. Adam Alter's research on how our names can determine our success is featured
Excerpt from Fox Business -- "People simply aren’t aware of the subtle impact that names can have on their judgments." Additional coverage appeared in Marie Claire UK, Daily Mail, The Telegraph, Business News Daily, Deccan Herald, TruthDive.com, Business Insider, PerthNow.com, Yahoo! Shine, Business Review Australia, CorpComms Magazine, Mid Day, Express.co.uk, Independent Online and Sydney Morning Herald.Read more
– Faculty News
Research by Prof. Adam Alter finds people with easy-to-pronounce names are favored
February 08, 2012
Excerpt from International Business Times -- "Dr Simon Laham at the University of Melbourne and Dr Adam Alter at New York University Stern School of Business, analysed how the pronunciation of names can influence impression formation and decision-making." Additional coverage appeared in Asian Scientist Magazine, Times of India, TopNews, The Herald Sun, Adelaidenow.com.au and News.com.au.
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– Faculty News
Prof. Justin Kruger's research on conveying emotion via email is referenced
February 06, 2012Excerpt from Financial Times -- "Academic studies, such as the work of Justin Kruger of New York University and Nicholas Epley of the University of Chicago, have shown that email conveys emotion very poorly. Sarcasm, for example, does not come across easily in email."
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– Faculty News
Prof. Scott Galloway and L2's five predictions for the "Prestige 100 brands" are featured
February 02, 2012
Excerpt from Portfolio.com -- "Get to know Tumblr, Instagram, and Pinterest. Several emerging platforms offer visual opportunities that fit hand in glove with most prestige brands' digital marketing strategies, says L2."
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