Marketing in the News
Current Faculty Media Headlines
October 29, 2013
Excerpt from NPR -- "Anindya Ghose, an NYU professor who studies consumer reviews, said Vine members might review things more positively than people who had to pay for their stuff. 'As humans we are hard-wired to give in to this sort of enticement where if you continuously get things for free, then you're more likely to be biased positively than biased negatively,' he said."
October 28, 2013
Excerpt from Psychology Today -- "There’s a fundamental asymmetry between the past and the future: the past represents a collection of definitive events, while the future is unpredictable, unknown, and not fixed. The authors reasoned that people who are more actively seek out risk in their daily lives would also be more likely to want to travel to the 'less known and predictable future, relative to the more familiar and more predictable past.'”
October 24, 2013
Excerpt from Vogue Italia -- (Translated from Italian using Google Translate) "A study conducted by Professor Hal E. Hershfield, of the New York University Stern School of Business, overturns the theory that the bad feelings would have deleterious effects."
October 23, 2013
Excerpt from Bloomberg TV -- "I don't think there's a lot more than meets the eye...I think they want to migrate people or incent them to go to Amazon Prime which has actually become pretty much a big hit for them, a big win... Supposedly about a third of their operating profit comes from Prime customers and it's taken off -- over ten million of them -- so I think they're trying to move them up to Amazon Prime."
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October 23, 2013
Excerpt from Bloomberg TV -- "Apple had an opportunity to own this market. If they had reduced their margins, they could have made it almost impossible for anyone to come in here and instead they've created a ton of delicious margin that has attracted a ton of great competitors. I think that this was a huge error."
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October 21, 2013
Excerpt from The New Yorker -- "What makes Banksy’s subversive stunt so compelling is that it forces us to acknowledge how incoherently humans derive value. How can a person be willing to pay five hundred times more than another for the same art work born in the same artist’s studio?"
October 3, 2013
Excerpt from The New York Times — "The best science book I read was Adam Alter’s 'Drunk Tank Pink,' which is a really provocative look at how much our behavior is contextually determined."
September 28, 2013
Excerpt from PCWorld — "So what, apart from the money itself, does crowdfunding offer a fledgling venture? In an April 2013 paper coauthored by Burtch, Anindya Ghose of NYU’s Stern School of Business, and Sunil Wattal of Temple University’s Fox School of Business, one clear benefit stood out: Crowdfunding gives new ventures an opportunity to generate valuable publicity. 'Crowdfunding helps to create a lot of buzz, word-of-mouth, and awareness of a project, which then eventually helps in the final demand or consumption of that project,' says Ghose."
September 26, 2013
Excerpt from Reuters — "Separately, an academic study said people reacted best to the challenge of climate change if it was not presented as doom and gloom. 'The best way to encourage environmentally friendly behavior is to emphasize the long life expectancy of a nation, not its imminent downfall,' according to the study of 131 nations led by NYU Stern Professor Hal Hershfield."