Media and Communications Research
The questions that inspired our research:
- What are the different cross-media effects?
- How would you describe the development of single source data?
- How would you relate media exposure to purchase behavior?
- What are the multi-media choice models based on consumer exposure?
- What are possible allocation models for commercial and commercial-free TV?
- What are possible media allocation models based on the purchasing potential of age cohorts?
- What are the effects of commercials on the enjoyment of TV shows?