NYU Stern
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Media and Communications Research

The questions that inspired our research:

  • What are the different cross-media effects?
  • How would you describe the development of single source data?
  • How would you relate media exposure to purchase behavior?
  • What are the multi-media choice models based on consumer exposure?
  • What are possible allocation models for commercial and commercial-free TV?
  • What are possible media allocation models based on the purchasing potential of age cohorts?
  • What are the effects of commercials on the enjoyment of TV shows?