NYU Stern
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New Products and Innovation

Research in this area has dealt with:

  • What is the sales takeoff of discontinuous innovations?
  • What are the factors associated with the development of such innovations?
  • What are key milestones in the commercialization of products over time?
  • What are possible multi-firm diffusion models using a CRM approach?
  • How would one predict the growth, sales pattern, and valuation of new products?