Working Papers
by Current Faculty and Ph.D. Students
| Title | Authors |
|---|---|
| Harnessing Hope and Avoiding Anxiety: The Role of Uncertain Emotions in Health Message Effectiveness | Agrawal, Nidhi and Geeta Menon |
| Object-Category Selective Regions in the Ventral Visual Stream Represent Distance Information | Amit, Elinor, Yaacov Trope, and Galit Yovel |
| How Much Do Consumers Know the Quality of Products? | Andrew Ching, Tulin Erdem, and Michael Keane |
| Escaping the Crosshairs: Reactance to Identity Marketing | Bhattacharjee, Amit, Jonah Berger, and Geeta Menon |
| Green Technology Adoption: An Empirical Study of the Southern California Garment Cleaning Industry (job market paper) | Bollinger, Bryan |
| Environmental Preferences and Peer Effects in the Diffusion of Solar Photovoltaic Panels' with Kenneth Gillingham (revise and resubmit at Marketing Science) | Bollinger, Bryan |
| Attributes from Afar, Objects in Close-Up: The Effect of Distance from Self on Information Search | Borovoi, Leah, Nira Liberman, and Yaacov Trope |
| When Consumers Choose to Restrict Their Options: Regret Priming and Choice Set Size Preference | Bulbul, Cenk and Tom Meyvis |
| The Truth Never Stands in the Way of a Good Story: Sharpening and Leveling in the Marketplace of Ideas | Burrus, Jeremy, Justin Kruger, and Amber Jergens |
| The Interpersonal Implications of Stealing the Glory | Burrus, Jeremy, Justin Kruger, Kenneth Savitsky and Hyun-Young Park |
| Selling the Forest, Buying the Trees: Mental Representation of Endowments | Caglar Irmak, Cheryl J. Wakslak, and Yaacov Trope |
| Malleable Conjoint Partworths: How the Breadth of Response Scales Alters Price Sensitivity | Chakravarti, Amitav, Andrew Grenville, Vicki Morwitz, Jane Tang, and Gülden Ülkümen |
| Out of Sight, Out of Mind: On the Irrational Side of Egocentrism in Social Comparisons | Chambers, John, Justin Kruger, and Steve Chan |
| Consumer Learning and Evolution of Consumer Brand Preferences | Che, Hai, Tülin Erdem, and Sabri Öncü |
| Learning Models: An Assessment of progress, Challenges and New developments | Ching, Andrew, Tülin Erdem, and Michael Keane |
| How Much Do Consumers Know About the Quality of Products? Evidence from the Diaper Market | Ching, Andrew, Tülin Erdem, and Michael Keane |
| Empirical Model of New Product Launch | Cohen, Michael |
| The Generalized Extreme Value Multinomial Choice Model for Skewed Preference | Cohen, Michael |
| Marketing Solar Energy | Craig, Samuel |
| Issues Underlying the Prediction of Behavior | Craig, Samuel, B. Sternthal, and A. Tybout |
| Marketing Energy Conservation to Residential Consumers of Electricity | Craig, Samuel, J. McCann, and C. Stannard |
| An Experimental Approach to the Study of Diffusion Agency Establishment Processes | Craig, Samuel, L.A. Brown |
| Consumer Evaluation of Product Information by Source: An Application of Conjoint Measurement | Craig, Samuel, V.R. Rao |
| Survey Participation Effects on Customer Purchase Behavior: Increased Judgment Accessibility or Positivity? | Dholakia, Utpal M., Vicki Morwitz, and Robert Westbrook |
| Psychological Distance in Hedonic Prediction and Consumption: The Surprising Impact of Distant Events | Ebert, Jane E.J., and Tom Meyvis |
| Economic Development and Brand Credibility | Erdem, Tülin, Joffre Swait, and Ana Valenzuela |
| Economic Development and Brand Credibility | Erdem, Tulin, Joffre Swait, and Ana Valenzuela |
| If It’s Thursday, Obama Must Be Leading: The Effects of Short Term Biases in Political Polls | Erickson, Lance, Edith Shalev, and Vicki Morwitz |
| The Pain Was Greater If It Will Happen Again: The Effect of Continuation on Retrospective Discomfort | Galak, Jeff and Tom Meyvis |
| Too Much of a Good Thing: Insensitivity to Rate of Consumption Leads to Unforeseen Satiation | Galak, Jeff, Justin Kruger, and George Loewenstein |
| Not in My Backyard: The Influence of Arbitrary Political Boundaries on Consumer Choice | Galak, Jeff, Justin Kruger, and Paul Rozin |
| Customer versus Firm-Initiated Contact: Factors that Affect Satisfaction in Web and Retail Shopping Environments | Greenleaf, Eric, Vicki Morwitz, and Russ Winer |
| Being of Two Minds: Switching Mindsets Exhausts Self-Regulatory Resources | Hamilton, Ryan, Kathleen D. Vohs, Anne-Laure Sellier, and Tom Meyvis |
| Promotional Composite Brand Alliances: The Influence of Partners and Promotion on Brand Associations | Janiszewski, Chris, Lien Kwee, and Tom Meyvis |
| Is Variety the Spice of Life? It All Depends on the Rate of Consumption | Jeff Galak, Justin Kruger, and George Loewenstein |
| Focalism in Evaluations of Purchase Decisions | Justin Kruger, Jeremy Burrus |
| Getting Credit for What You Didn't Do: The Feature-Positive Effect in Judgments of Responsibility | Kenneth Savitsky, Robert M. Adelman, and Justin Kruger |
| Malleable Memories: The Role of Mindsets in Reconstructing History | Kyung, Ellie, Geeta Menon, and Yaacov Trope |
| Distance at a Distance: Perspective-Dependent Effects Common to Different Psychological Distances | Maglio, Sam J. and Yaacov Trope |
| Scale and Construal: How Larger Measurement Units Shrink Length Estimates and Expand Mental Horizons | Maglio, Sam J. and Yaacov Trope |
| Switching Between Pricing Schedules: A Dynamic Advantage for Flat Rates | Meyvis, Tom and Jinhong Xie |
| Beyond Survival of the Fittest: The Influence of Mindsets on Consumers' Response to Brand Extensions | Meyvis, Tom, Kelly Goldsmith, and Ravi Dhar |
| The Price does not Include Additional Taxes, Fees, and Surcharges: A Review of Research on Partitioned Pricing | Morwitz, Vicki G., Eric A. Greenleaf, Edith Shalev, and Eric J. Johnson |
| Colors: Competition on the Consideration Set | Muller, Eitan, and Roni Shachar |
| Acceleration and Acquisition in Word-of-Mouth Programs | Muller, Eitan, Barak Libai, and Renana Peres |
| The Effect of Usage Uncertainty on Mobile Phone Package Size and Subscribers' Choices | Muller, Eitan, Raghu Iyenga, and Oded Koenigsberg |
| Opinion Leadership in Small Groups | Muller, Eitan, Sarit Moldovan, Yossi Richter, and Elad Yom-Tov |
| Competition in the Television Market Generates Advertising Clutter | Muller, Eitan, Sherif Nasser, and Henry Assael |
| Judgments about Others' Behavior: The Effects of Episodic Information versus Implicit Theories on Accuracy | Phillips, Joan, Barbara A. Bickart, and Geeta Menon |
| Europoly Money: The Impact of Currency Framing on Tourists’ Spending Decisions | Raghubir, Priya, Vicki Morwitz, and Shelle Santana |
| Managerial Decision Making in Customer Management: Adaptive, Fast and Frugal? | Schmitt, Philipp, Vicki Morwitz, and Russ Winer |
| I Want to be Alone: The Role of Time Horizon Perspective on the Valuation and Devaluation of Social Presence | Sellier, Anne Laure and Vicki Morwitz |
| Why an Ethical Mindset Fosters Creativity | Sellier, Anne-Laure and Darren Dahl |
| Persuasion with Emotion Versus Cognition: The Emotional Matching Effect Overrides Cognitive Matching Effects | Sellier, Anne-Laure, C.M. Brendl, and A. Chattopadhyay |
| Balancing Ideal Affects in the Pursuit of Happiness | Sellier, Anne-Laure, Gita V. Johar, and Jennifer L. Aaker |
| Modeling the Interdependent Effect of Word-of-Mouth Transmission and Reception" | Sha Yang, Mantien Hu, Russell Winer, and Henry Assael |
| Modeling Consumer Choice with Dyadic Learning and Information Sharing: An Intra-household Analysis | Sha Yang, Yi Zhao, Tulin Erdem, and Daeyoung Koh |
| Does Time Fly When You’re Counting Down? The Effect of Counting Direction on Subjective Time Judgments | Shalev, Edith, and Vicki Morwitz |
| Saving the Masses: The Role of Perceived Efficacy in Charitable Giving | Sharma, Eesha and Vicki Morwitz |
| The Effects of Time Perspective and Level of Construal on Social Distance: A Construal Level Theory View | Stephan, Elena, Nira Liberman, Yaacov Trope |
| Shocks to Brand Equity: An Information Economics Perspective on the US Auto Industry 2006-2010 | Swait, Joffre, Tülin Erdem, and Tom Peters |
| When the Personal Becomes Interpersonal: Public Posturing and Stigma Avoidance in Unrealistic Optimism | Sweldens, Steven, Stefano Puntoni, Justin Kruger, and Martin Vissers |
| When Does Expensive Food Taste Better? Top-Down and Bottom-Up Processing in Price-Quality Inferences | Thomas, Manoj, Vicki Morwitz, Leonard Lodish, and Jin Seok Pyone |
| Correct Acceptance Weighs More Than Correct Rejection: A Decision Bias Induced By Question Framing | Yaakov Kareev and Yaacov Trope |
| The Social and Marketing Influences on and the Behavioral Consequences of Alcohol Consumption on U.S. College Campuses: An Empirical Investigation | Yang, Sha, Ellie Kyung, and Geeta Menon |
| Modeling Consumer Choice with Dyadic Learning and Information Sharing: An Intra-household Analysis | Yang, Sha, Yi Zhao, Tülin Erdem, and Daeyoung Koh |
