In the News
Prof. Arun Sundararajan quoted in the New York Times on potential challenges of licensing business models within the sharing economyOctober 26, 2013
Excerpt from the New York Times - The licensing approach is reasonable, but susceptible to problems. "They run a higher risk of bad consumer experiences," Sundararajan says.
Prof. Aninya Ghose comments on Vine, Amazon's club for top reviewers, on National Public Radio's Planet Money podcastOctober 25, 2013
Members of the VINE club receive merchandise from Amazon in exchange for reviews. Prof. Anindya Ghose questions if receiving merchandise creates bias among Amazon's reviewers.
LA Times quotes Prof. Anindya Ghose in light of new SEC rules on equity crowdfundingOctober 23, 2013
Excerpt from the LA Times - "The potential for crowdfunding is immense, and we've just barely scratched the tip of the iceberg," said Anindya Ghose, a New York University professor who studies crowdfunding.
Statistics professor Jeffrey Simonoff edits new book 'The SAGE Handbook of Multilevel Modeling'October 17, 2013
Congratulations to NYU Profs. Jeff Simonoff + Marc Scott on editing the new release 'The SAGE Handbook of Multilevel Modeling,' a combination of cross disciplinary thinking and best practices for longitudinal / panel data and clustered data.
In his WIRED opinion piece, Prof. Vasant Dhar posits that Google is more vulnerable to disruption than you might thinkOctober 5, 2013
Excerpt from WIRED - "Watson can do lots of things that people actually care about. It has the intelligence to make sense of the data strewn all over the internet; it can even summarize complex legal cases, answer health issues, and much more. Watson is a thinking machine that needs supercomputers at the moment (this isn't a theoretical requirement). Google is a retrieval machine with a scalable architecture of massive amounts of simple processors and storage. Together, these IT competencies would provide a formidable combination of a machine that can remember, know, and think."
Prof. Arun Sundararajan identifies the importance of nurturing confidence and navigating uncertainty in the sharing economySeptember 27, 2013
Excerpt from LA Times - "When you check into a hotel, you know what to do," Sundararajan says. "It's part of the cultural dialogue. There's no uncertainty with that consumption experience." When you book accommodations through Airbnb, however, "there are lots of uncertainties. How are you supposed to interact with the owners? What about the guests in the living room? Can you open the kitchen cabinet? We need to learn how rapidly these sharing experiences are becoming normal," Sundararajan says.
TIME references research by Prof. Anindya Ghose, predicts crowdfunding spike as direct investment laws loosenSeptember 24, 2013
Excerpt from TIME - Some worry that deregulation of startup investing will lead to inexperienced investors being duped into bad deals. "That's the flip side of opening this up to the rest of the world," says Anindya Ghose, a professor of information, operation and management sciences at New York University who also studies crowdfunding. "You might end up hurting a lot of people who don't need to be hurt."
Prof. Anindya Ghose identifies the rising demand for analytics training in business school marketing classes.
July 30, 2013
Excerpt from Bloomberg Businessweek - 'There is a huge focus on the quality and quantity of data and how it can be harnessed to take businesses to the next level' says Prof. Anindya Ghose in a recent Businessweek article about business schools including social media data and analytics in marketing courses.
IEDP highlights NYU Stern's commitment to finance exemplified by crowdfunding research by Profs. Anindya Ghose, Gordon Burtch and Sunil Wattal.
July 28, 2013
Excerpt from iedp - 'Crowdfunding has emerged as a fast growing alternative form of enterprise finance. 2013 estimates for crowdfunding top $5.1 billion, an 89% increase from 2012' - IEDP highlights NYU Stern's commitment to finance via the recent appointment of Sir Mervyn King to the faculty + the crowdfunding research by Profs. Anindya Ghose, Gordon Burtch and Sunil Wattal.
Prof. Anindya Ghose weighs in on social commerce firm Wanelo
July 26, 2013
Excerpt from Fox Business - 'As shoppers in the U.S. continue flocking to digital stores, the number of consumers turning to mobile apps is also increasing. More than 60% of consumers are accessing the ecommerce world from their phones and tablets, according to Anindya Ghose, co-director of the Center for Business Analytics and professor at NYU Stern School of Business.'
Prof. Arun Sundararajan comments on disruption and the use of big data in the television industry.
July 25, 2013
Technology like Roku and Aero that offer consumers more choices and streaming channels are using big data to inform original content like House of Cards, which Sundararajan describes as 'the first show based on the collective wisdom of what people actually liked.'
Prof. Kristen Sosulski & Ted Bongiovanni Publish The Savvy Student's Guide to Online Learning
July 17, 2013
Data visualization expert Professor Kristen Sosulski co-authored a book that prepares students to be successful online learners. The book reviews common online platforms and tools, as well as specific techniques, giving students the confidence to navigate the online classroom.
Profs. Anindya Ghose of NYU Stern, Sang Pil Han of City University of Hong Kong and Kaiquan Xu of Nanjing University present their paper on Mobile Commerce in the New Tablet Economy.June 27, 2013
The net effect of tablets on total online sales has been overwhelmingly positive; total online sales have increased 7.8% after the introduction of tablets.
Prof. Arun Sundararajan speaks to the Technology and Innovation Task Force at the United States Conference of Mayors' 81st Annual Meeting in Las Vegas.
June 24, 2013
Prof. Arun Sundararajan joined Vice President Joe Biden and more than 200 mayors at the United States Conference of Mayors' 81st Annual Meeting in Las Vegas, June 21-24, 2013. Professor Sundararajan participated on a panel chaired by Mayor Edwin Lee of San Francisco about the economic and urban benefits of collaborative consumption and the sharing economy, in support of the "Shareable Cities" resolution. The resolution was adopted on June 24.
Prof. Arun Sundararajan quoted in Time magazine in a recent article about the growing sharing economy.
June 24, 2013
Excerpt from Time - 'These are new models, and they don't fit into the old boxes,'
Prof. Anindya Ghose says, 'Mobile is the glue that holds offline and digital channels together' during a well received eMetrics Summit key address.
June 11, 2013
Ghose posits 'I don't care so much about correlations. Causation is much more valuable for measurement.'
Prof. Anindya Ghose on Minding the Skill Gap in business analytics and data science at The Economist Innovation Forum 2013June 7, 2013
Prof. Ghose suggests that organizations should collaborate with universities to co-develop the next wave of talented business analytics professionals.
Watch the panel discussion
Business school graduates shun Wall Street for tech companies, while other industries continue to seek meaning and direction from their data, says Prof. Anindya GhoseJune 5, 2013
Excerpt from Wired - "The role of the marketing manager is shifting from just understanding traditional metrics to more digital and social metrics," Ghose says. "We are also seeing the demand for data scientists in insurance, healthcare, and utilities, industries that already have lots of data sitting around, and are likely to keep producing it."
Profs. Anindya Ghose of NYU Stern, Sunit Wattal of Temple University and Gordon Burtch of the University of Minnesota discuss their latest crowdfunding research during a google hangout with Forbes journalist Devin Thorpe.
June 3, 2013
Altruism is a key incentive to crowdfunding contributions, and 80% of most crowdfunding campaigns are funded by friends and family.
CBC radio interview with Prof. Arun Sundararajan on Quebec's crackdown on Airbnb hosts and the emergence of sharing economies.May 30, 2013
Prof. Sundararajan posits that now society is more connected, new markets and sharing economies such as Airbnb emerge. We need to determine what role government and markets play in regulation, however the most important dimension is that people want this service.
Read more and listen
First Module of Master of Science in Business Analytics program at NYU Stern successfully completedMay 30, 2013
The first module of the inaugural Master of Science in Business Analytics (MSBA) program is ending tomorrow. This stellar group of students worked closely with CBA faculty Sinan Aral, Norm White, Foster Provost, Ilan Lobel and Vasant Dhar among others.
Prof. Vasant Dhar and NYU Stern alumnus Jon Maguire examine how the U.S. can provide higher quality health care to patients with type 2 diabetes.
May 28, 2013
Vasant and Maguire demonstrate the effectiveness of data mining by applying machine learning methods to large-scale medical and pharmacy claims data for over 65,000 patients with type 2 diabetes, a common and costly disease globally.
Prof. Arun Sundararajan discusses how new technology and entrepreneurship benefit consumers via new businesses like Airbnb and other peer-to-peer companies.
May 26, 2013
Excerpt from the Huffington Post - "If you look at the history at the technological progress, any time there is a technology that makes things more efficient, eventually it has a positive impact on the economy."
Prof. Anindya Ghose identifies word of mouth as powerful weapon universities can leverage via crowdfunding.May 24, 2013
Prof. Foster Provost + Tom Fawcett define data science in one of the most downloaded articles ever publishd by the Big Data Journal.May 24, 2013
In order for data science to serve business effectively, it is important to understand its relationships to other important related concepts, and to begin to identify the fundamental principles underlying data science.
May 21, 2013
NYU Stern MBA students partner with Stern Consulting Corps on project for the Center for Business Analytics
Excerpt from Stern News & Events -- "Brandon Tikalsky was introduced to the business of big data during his digital marketing class last fall. “This course really sparked my interest,” he recalls. “There are so many decisions that data can help inform if you have the right data and the right tools for analysis."
Search engine personalization paper by Profs. Anindya Ghose, Panos Ipeirotis (NYU Stern) and Beibei Li (Carnegie Mellon University) is accepted by the Management Science Journal.
May 14, 2013
This paper studies the effects of three different kinds of search engine rankings on consumer behavior and search engine revenues: direct ranking effect, interaction effect between ranking and product ratings, and personalized ranking effect.
NYU Stern welcomes inaugural class of Master in Business Analytics studentsMay 14, 2013
The Center for Business Analytics is pleased to welcome our first class of MSBA students to NYU Stern. Our MSBA is an advanced degree business program designed for experienced professionals interested in gaining competitive advantage through the predictive potential of data. Curriculum focuses on understanding the role of evidence-based data in decision making and leveraging data as a strategic asset.
Profs. Anindya Ghose, Gordon Burtch and Sunil Wattal on altruism and crowdfunding
May 07, 2013
Altruism is a key incentive to crowdfunding contributions, but rapid funding success may not equal overall success, posits a new paper by Profs. Anindya Ghose, Gordon Burtch and Sunil Wattal.
Prof. Anindya Ghose and PhD student Jason Chan examine an increase in STDs and the connection to social media.
May 3, 2013
Excerpt from Discover - 'Easily accessible sexual encounters can engender risky sexual behaviors that in turn increase the likelihood of STD transmission. And when sex becomes a sort of "impulse purchase" through sex networking sites, people do engage in behaviors that compromise their health.'
Prof. Sinan Aral discusses his research on measuring influence in social networks and describes the need for more causal inference in big data sets.
May 2, 2013
'If we plan to intervene in the world and want to know what is going to happen, we have to understand how things are causally related to one another.'
Prof. Sinan Aral, PhD student Sean Taylor and Eytan Bakshy of Facebook present their paper on online diffusion at the ec13/ACM Conference on Electronic Commerce.
May 1, 2013
Aral, Taylor and Bakshy examine selection effects in online sharing through a large-scale field experiment on Facebook that randomizes whether or not adopters share Offers (coupons) in a passive manner.
The Center for Business Analytics and NYC Media Lab co-sponsored a roundtable discussion on big data and TV.
April 25, 2013
This lively conversation featured companies such as Twitter, Facebook, Mashable, Ogilvy, HBO, Nielsen, Ravorfish and Media6Degrees, along with NYU Stern Profs. Vasant Dhar and Foster Provost, and UPenn Wharton Prof. Shawndra Hill among others.
Prof. Anindya Ghose describes hwo the average Chinese consumer is way ahead in the adoption of mobile devices and apps.
April 10, 2013
Excerpt from CKGSB KNOWLEDGE - 'One of the fundamental problems of retention rates for apps in Europe and in the US is that there are a lot of apps out there that get downloaded, only a fraction of them actually get used consistently.'
Prof. Anindya Ghose on the new "Facebook Home" offering for Android phones
April 04, 2013
Excerpt from the Los Angeles Times -- "Anindya Ghose, co-director of the Center for Business Analytics at New York University, said Facebook is reaching deeper into users' personal lives but that this is basically what social networks have done since they first bounded onto the scene.
Prof. Anindya Ghose on the effectiveness of mobile advertising
April 01, 2013
Excerpt from MIT Technology Review -- "But are existing mobile ads really performing poorly? Anindya Ghose, an associate professor at NYU’s Stern School of Business and co-director of Stern’s Center for Business Analytics, doesn’t think so. Ghose, who tracks the effectiveness of ads across smartphones, tablets, and PCs, says people tend to see ads on one device and may end up buying the product in question on another."Read more
Prof. Anindya Ghose on the merits of allowing employees to work from homeFebruary 27, 2013
Prof. Anindya Ghose discusses the importance of mobile communications to Africa's economy.
February 21, 2013
Excerpt from Stern News & Events - 'For many in Africa, their first and possibly only Internet experience will be via the mobile Web...Indeed, exciting developments are happening in industries that use the mobile platform for offering a variety of goods and services.'
Prof. Anindya Ghose on the value of food pictures on social media
January 29, 2013
How IT Will Disrupt Universities by Prof. Vasant Dhar
January 07, 2013
Tuition-based universities are doing something counterintuitive: competing with each other to deliver their content online and for free. Last year Stanford University offered free courses on machine learning, database systems and artificial intelligence to more than 100,000 students. Many other professors are also making their material available online.
Prof. Anindya Ghose and the M.S. in Business Analytics program are featured
November 28, 2012
Excerpt from U.S. News -- "Ghose has also observed significant demand from job recruiters for analytical skills. 'Most companies understand that there is some value in business analytics and big data, but they just don't have, often, the in-house skills to do something with that,' he says."
Prof. Anindya Ghose on businesses' use of predictive analytics
October 10, 2012
Excerpt from CNBC -- "It's the speed of real time data being generated that makes it so appealing to businesses...Macy's used it to determine how many customers they will get at Thanksgiving, and can plan on what to sell in real time. And Sears personalized promotions for customers in a just a week when it used to take them eight. There's so much that can be done with it."
Prof. Anindya Ghose on smart phone apps' effects on music and entertainment start-up companies
July 27, 2012
Excerpt from New York Daily News -- "'Mobile apps are enabling new businesses to emerge and thrive,' Ghose said. 'You can potentially have your entire business resolving around apps.'"
June 27, 2012
Prof. Vasant Dhar on an information market for Facebook to create value
Excerpt from CNBC Squawk Box -- "Facebook knows more about people than anyone else. People have provided that data voluntarily so that's a tremendous resource that they can monetize."
"Get Paid for Your Data on Facebook" by Prof. Vasant DharJune 11, 2012
“While there are several possible business models for Facebook to create value, each with its potential risk and reward, I propose that Facebook create the world’s first information market. This market-based model would pay Facebook users in exchange for permission to provide selective information to businesses looking to reach specific types of people.”
Prof. Anindya Ghose on RIM's BlackberryMay 29, 2012
Excerpt from MSNBC -- "Anindya Ghose, an associate professor of management at New York University’s Stern School of Business, reckons RIM needs a new, visionary leader to help the company pull out of its tailspin. 'To put it bluntly, they need someone like Steve Jobs,' he said."
Prof. Anindya Ghose's research on the link between Craigslist and STD rates is highlightedApril 13, 2012
Excerpt from The Washington Post -- "The entry of Craigslist produces a transformative shift in casual sex-seeking behavior,' Jason Chan and Anindya Ghose write in 'Internet's Dirty Secret: Assessing the Impact of Technology Shocks on the Outbreaks of Sexually Transmitted Diseases.'"
Prof. Vasant Dhar on NYU Stern's new digital marketing specializationFebruary 28th, 2012
Excerpt from New York Post -- "'We were getting signals from employers that they would like people trained in this area - those who can think strategically in the digital world and who have the skills to deal with the challenges that come from kind of data that this world generates,' says Dhar."