In the early 1970s, a team of researchers dropped hundreds of stamped, addressed letters near college dorms along the East Coast and recorded how many lost letters found their way to a mailbox. The researchers counted each posted letter as a small act of charity and discovered that students in some of the dorms were more generous than others.
Nearly all of the letters dropped near uncrowded dorms — residences where comparatively few students lived on each floor — reached their intended recipients. In contrast, only about 6 in 10 of the letters dropped near crowded dorms completed the journey.
Apparently, the students in high-density housing, where everyone was packed close together, felt less connected to their college mates and this apparently dampened their generosity.
Later, when the researchers asked a different collection of students to imagine how they might have responded had they come across a lost letter, 95 percent of them said they would have posted it regardless of where they were living.
Read the full article as published in The New York Times
___Adam Alter is an Assistant Professor of Marketing with affiliated appointment in the Psychology Department.