Professor David Yermack is interviewed about his research measuring the impact of Michelle Obama's fashion choices
— December 23, 2016
Excerpt from the Associated Press -- "Do you remember what Pat Nixon or Laura Bush wore? She has the ability to hold the interest of the consumer in a way that almost no one else does. I've looked far and wide — Kate Middleton, Carla Bruni. Nobody begins to approach Mrs. Obama on this."