Business and Policy Leader Events

Big Data Conference 2015

Date: October 23, 2015
*By invitation only

The NYU 2015 conference on digital big data, smart life and mobile marketing analytics will explore how mobile technologies and connected smart devices affect advertising, promotions, marketing ROI, and omni-channel targeting effectiveness. Topics may include geo-fencing, geo-conquesting, in-store beacons, mobile social, mobile search, mobile web and app platforms in the contexts of competition, brand deep engagement, coupon customization, and cross-channel cross-devices attribution. Featured keynote speakers include Professor Anindya Ghose, Dan Goldstein (Microsoft), Dominique Hanssens (UCLA), K Sudhir (Yale), Olivier Toubia (Columbia) and Michel Wedel (University of Maryland).

Co-sponsored by:
  • Global Center for Big Data in Mobile Analytics at Temple University's Fox School of Business
  • INFORMS Society for Marketing Science
  • Marketing Science Institute
  • NYU Stern
Learn more here.