Faculty News

In a contributed article, Professor Michelle Greenwald underscores the importance of "Instagramable" marketing campaigns, highlighting nine key examples

—
Forbes logo
Excerpt from Forbes -- "The simple key take-away is that Instagramability needs to be a consideration in both product development and marketing program conception. For authenticity, credibility, cost, and effective brand personality communication, making products and services highly Instagram worthy, is a great way to go."

Read more