Faculty News

In an in-depth interview, Professor Arun Sundararajan shares insights on the sharing economy and its implications for the future of business

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Excerpt from MIT Sloan Management Review -- "Ten years ago, we saw significant disruption in a few areas like print journalism, advertising, music and movies, and information products. However, disruption today is in every business sector — travel, commercial real estate, transportation and soon health care and energy. Companies need to get past the mindset that because their business serves a physical world, it won’t be digitized. Even if the product itself can’t be digitized, the manner in which it is found, marketed, and distributed can change significantly. The very model of consumption could change. For example, if people start calling Ubers and Lyfts rather than buying cars, this will be hugely disruptive to the auto industry."

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