In a feature story on the demand for items worn by Meghan Markle, Professor David Yermack is interviewed about his research on the influence of Michelle Obama's wardrobe choices
— December 13, 2017
Excerpt from Glamour -- "Mrs. Obama was pretty uniquely adept at mixing items from the Gap with higher-priced couture to appeal to everyone from millennials to middle-class moms. Consumers could imagine themselves in her clothes, which is harder to do with actresses you see on the red carpet…. she also changed designers frequently and had absolutely no favoritism with what she might wear on a given day."