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In an op-ed, Prof. Michelle Greenwald discusses innovation

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Excerpt from Forbes -- "Bases for new products and services innovation can be ground-breaking and revolutionary, resulting from major new technologies such as 3D printing or nanotechnology, or small, simple, and seemingly obvious, like turning a ketchup bottle upside down, adding a 4th ball to a tennis ball can, or offering bright colors to items previously only white, black, or monochromatic. Innovations can involve simply taking something that has long been utilized or enjoyed in one market, such as a food, or face cream, and introducing it to a market that has never seen it."

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