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NYU Stern Experts Available for Comment on Holiday Shopping Trends, Black Friday, Cyber Monday & More

KMC Flags Exterior 2016 article
Faculty in NYU Stern's Marketing Department are available to offer perspectives on this season's holiday trends. In addition to commentary on Black Friday, Small Business Saturday and Cyber Monday, the following professors can speak to what we will see this year around digital/mobile trends, luxury retail, artificial intelligence and more.

Topics include:
  • Which brands stand out from the crowd when it comes to reaching consumers?
  • Pricing and promotions consumers can expect:
  • What consumers want this year and how will the market respond?
    • Professor Russell Winer (rwiner@stern.nyu.edu) can discuss what consumers expect this season and the ways in which their approach to holiday shopping will be different from last year. He can also explain how market uncertainties and the current political climate will impact shopping.
  • The role of luxury brands this holiday season:
    • Professor Thomaï Serdari (tserdari@stern.nyu.edu) can explain the latest trends in luxury across categories and discuss what strategies brands are leveraging to stay relevant to Millennials.
  • Holiday shopping starts on mobile devices!
  • How will Artificial Intelligence impact holiday shopping and future trends?
    • Professor Amy Webb (awebb@stern.nyu.edu) can share how AI is shaping holiday shopping habits, what holiday shopping will look like two decades from now, and why data from this holiday season shopping isn’t necessarily a good economic indicator for the American economy.
Please contact the Office of Public Affairs at 212.998.0670 or paffairs@stern.nyu.edu, or the faculty directly to arrange interviews.
 

Contact

  • Please contact the Office of Public Affairs at 212.998.0670 or paffairs@stern.nyu.edu, or the faculty directly to arrange interviews.