Faculty News

Prof. Adam Alter discusses his research on pronounceable names

OZY logo
Excerpt from OZY -- "Names induce certain sentiments in the same way. 'What does a name remind us of, and is it appealing — does it glide off the tongue? Those are the biggest drivers in name choice,' says Adam Alter, a marketing professor at NYU’s Stern School of Business who has studied the perception of names."

Read more