Faculty News

Prof. Arun Sundararajan comments on the recent changes at TaskRabbit

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Excerpt from San Francisco Chronicle -- "Arun Sundararajan, an NYU business professor who studies emerging digital economies, said it's not possible to determine whether the complaints are from a vocal minority or represent widespread dissatisfaction. 'It seemed like (the new model) was a necessary shift for TaskRabbit to grow, but they may have underestimated the extent to which providers and clients felt a sense of ownership over doing things the old way,' he said. 'In any marketplace, the people who are trading start to feel engaged with the process they have learned.'"

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