Prof. Jason Greenberg's research on women's success on Kickstarter is featured
— September 4, 2014
Excerpt from CNBC -- "Ethan Mollick, an assistant professor at the University of Pennsylvania's Wharton School of Business, together with Professor Jason Greenberg at New York University, recently looked into the success of women on Kickstarter. They examined 1,250 projects in five categories that sought at least $5,000 between 2010 and 2012. What they discovered was that women were 13 percent more likely than men to meet their Kickstarter goals."