Faculty News

Prof. Priya Raghubir discusses corporate social responsibility

Excerpt from The Michael S. Robinson Show -- "Corporate social responsibility usually works well when it's also in the company's interest to do exactly what it is doing. A great example is Gap. Gap sources a lot of its clothes and materials and so on from Africa, so they had a CSR intiative towards improving the health of villages where they source some of their materials, which is a really good idea because it reduces some of their own healthcare spending, it reduced turnover in the company, it reduced employee mortality, all of which improved their bottom line in the longer term, but it was also extremely helpful to the community."

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