Faculty News

Prof. Sam Craig on Yahoo's acquisition of the TV show "Community"

Marketplace Logo
Excerpt from Marketplace -- "In order to draw people to the site, Yahoo needs strong, unique content – different from what Netflix or Hulu is offering, says Sam Craig, a professor at NYU’s Stern School of Business. 'It’s a crowded marketplace out there and unless you have something with an identity, people aren’t going to come to it,' he explains."

Read more