Faculty News

Prof. Thomaï Serdari discusses Chanel's handbag price increases

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Excerpt from Racked -- "[Serdari] noted that in recent years, Chanel has added a slew of new products that fall within the $600-$1000 price range. This is, of course, still expensive, but these purchases are considerably more affordable than a $5,000 purse. 'In order to maintain exclusivity and to keep increasing profit, they must increase the price of bags,' she explained."

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Additional coverage appeared on Refinery29.