Faculty News

Prof. Thomaï Serdari discusses the high-end handbag market

Excerpt from The Baffler -- "Serdari suggests that it is actually the increasing popularity of lower- and mid-level bags that now drives up the cost of higher-level bags. And there’s still a market for them, even at a 150 percent mark-up. Serdari says that, just as existing brands are hiking up their costs to distinguish themselves from the rest, a newly reinvented fashion brand (like Céline) might today choose to produce bags with the most marked increase (at, say, $2,500—up from $1,000 ten years ago)."

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