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Prof. Yannis Bakos's research on bundled pricing models and competition on the Internet is cited

Excerpt from Bloomberg -- "'It is easier for a seller to predict how a consumer will value a collection of goods than it is to value any good individually,' wrote [Erik] Brynjolfsson, who directs the Massachusetts Institute of Technology’s Center for Digital Business, and Yannis Bakos of New York University’s Stern School of Business in a 2000 Marketing Science article."

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