Professor Alixandra Barasch shares insights from her research on charitable fundraising
— April 3, 2017
Excerpt from Tell Me Something I Don't Know -- "There's actually a great deal of research in psychology that suggests that using payments or incentives to motivate certain types of behaviors can actually get you worse results. ... Why did the incentives backfire? It turns out that the incentives actually turned that altruistic act into an economic one."