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Professor Andrea Bonezzi highlights a common misconception about marketing

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Excerpt from American Banker -- "'I try to get students to think of themselves not only as marketers, but as entrepreneurs. As people who are managing a business,' [Bonezzi] said. 'For sure there is going to be an aspect of communication, the aspect of understanding the psychology of consumers, the aspect of advertising, and all of those things. But besides that there are much more businessey aspects of your job.'"

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