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Professor Anindya Ghose shared insights on mobile marketing, from his book, "Tap," in a Facebook Live interview

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Excerpt from Bookstr -- "The name of the book is 'Tap: Unlocking the Mobile Economy.' Why I call it Tap is consumers, we are always tapping on our phones and every time we tap on our phones, the phone is generating data about us. Whether it is location data or contextual data or data about the weather or crowdedness of where we are, all of this is being captured, and while sometimes consumers feel a little bit inhibited about what all of the companies are doing with the data, I essentially in my book talk about the massive upsides to both consumers and companies from monetizing that data to make our lives better."

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