Faculty News

Professor Scott Galloway discussess Instagram's plans to open its feed to advertisers

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Excerpt from The New York Times -- "'Who are brands obsessed with? High-income teens and people in their 20s,' said Scott Galloway, a New York University marketing professor and chairman of L2, a research firm that studies how consumer brands use social media. 'Those people are leaving Facebook. Where are they going? Instagram. Facebook has shored up its rear flank with this important cohort with Instagram.'"

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