Faculty News

Professor JP Eggers examines the impact of innovation on consumer behavior

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Excerpt from SarderTV -- "History has always had stories of people who came up with things that consumers never would have thought of before. I don't think most of us would have thought of Uber or Airbnb... and so, certainly, being able to envision what consumers will want and how they will react to it and what will get them engaged is an incredibly important part of being a visionary in any industry and being able to revolutionize what that industry does."

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