Share / Print
Faculty News

Professor JP Eggers explains how Whole Foods distinguishes itself from its competitors

marketplace radio logo feature
Excerpt from Marketplace -- "... at Whole Foods, a member of staff regularly comes by to keep things looking neat. Eggers said it’s this kind of attention to detail that makes Whole Foods stand out from its cheaper competitors. 'The whole idea is this emotional connection they build between you and the store that makes you feel guilty if you go somewhere else,' he said. 'That makes you desire to go back, and makes you feel happy when you’re there.'"

Read more