Faculty News

Professor Melissa Schilling explains Tesla's "S-curve" growth model

Excerpt from CNBC -- "An S-curve like the one Musk has invoked compares what a company gets against the amount of effort or money spent to achieve it. Melissa Schilling, professor of management and organizations at NYU's Stern School of Business, said the curve starts low and slow because 'at first you don't know what the hell you're doing.' Companies experiment with designs, manufacturing methods, cope with failures and learn what works and what doesn't. 'You're pumping a lot of money in, and you're getting very little return,' Schilling said."

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