Professor Melissa Schilling's new book, "Quirky," is highlighted
— June 28, 2018
Excerpt from Inc. -- "The approach Schilling takes with Quirky is a variant of the case study method — instead of companies, the cases here are the lives of great inventors. She examines their lives to uncover the common personality traits and 'foibles' that helped them see what others did not. Schilling argues that serial breakthrough innovators are different from the rest of us because they’re able to come up with groundbreaking innovations over and over again, rather than just once. And their innovations represent dramatic leaps, rather than incremental improvements."